Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs. Complexity kills in the search engine process.

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Focusing on text search. While text search remains important, it’s no longer the only search method.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. And of course, keyword stuffing, as an SEO tactic, is long dead. Enter any keyword phrase and get dozens of suggestions for related search terms.

12 Reasons Your SEO Strategy Is Failing

Single Grain

SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Overlooked SEO: Optimizing Images and Video For Search. Start with setting up Google Analytics and Google Search Console. NOW UPDATED!

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Furthermore, Jennifer Slegg offers a great explanation on how lots of queries imply question while not explicitly asking one: For example, someone searching for ‘Daniel Radcliffe’s height’ are really wanting to know ‘how tall is Daniel Radcliffe?’ To identify those opportunities: Type the main term into Serpstat’s search box.

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.

Expert Answers to 10 Tough SEO Questions

Webbiquity

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Check domain authority using free tools like ahrefs and Moz.

How to Use Multiple Domain Names for SEO

seo.co

If you already have a strong SEO strategy and you’re getting decent results, you can bring your SEO game to the next level using multiple domains. The multiple domain name strategy is actually the “big secret” many brands use to dominate the search engines without being obvious.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. First, Test Your Website's Performance in Search. If they fail on this front, users are less likely to use the search engine again.

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” “Google it.”

Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. sites including “kayaks&# or “kayaking&# will show up on a search for “kayak&# ). Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

These are links that originate from another site and point to a page on your domain. They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. An internal link is a hyperlink in a web page that is a reference to another section of the same page or to another web page that is part of the same website or domain. Internal linking and search page indexing.

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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Long-Form Content. Voice Search Optimization.

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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

On Wednesday, April 29, 2020, at 10:00 AM PDT, we’ll be hosting a free webinar to help raise funds for those impacted by COVID-19 and also to help small business owners (or those new to SEO), leverage the power of search engine optimization to grow their business.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. Fast SEO Competitive Analysis by Search Engine Watch. Social Network, Ghost Town Or Key Driver Of Local Search?

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. In many cases long tail exact match terms will generate a much better return or conversion rate. This tells whether the click originated on the main Google Search page, one of its Search Partners, or on a publisher site (a.ka. This is the position on the page that your ad appeared in on the search engine results.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! Ted Ives offers quick reviews of almost a dozen of his “personal favorite free search optimization tools for SEO,” including Xenu Link Sleuth (“Perfect for finding broken links and much much more”), Screaming Frog (“an ideal tool for performing a quick site audit”) and the SEOQuake Toolbar (“great for rapidly doing a competitive analysis on a SERP”).

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.”

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A New Era of Search: Leveraging Google’s Suite of Tools to Optimize Your SEO

Walker Sands

With more people spending time at home in recent weeks, audiences are searching online more than ever before. Mobile devices now account for the majority of online searches, with 58% of all Google searches taking place from mobile phones. Voice search best practices.

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Long-term benefits.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Long-term benefits.

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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.”

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. A slick free tool that reports, for any full URL: linking domains, inbound links, most linked countries, most linked keywords, page rank of linking domains, and new links within the past 30 days.

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. By monitoring and tending to the various needs of your brand’s digital presence, it will also have the opportunity to thrive by way of attracting new clients and boosting your organic search rankings.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” SEO Strategies for People that Hate SEO by Search Engine Guide. In Search of SEO?

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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Breaking a long-term habit is one of the most challenging things you’ll ever do. Google hates SEO because it conflicts with the search engine’s purpose: to answer queries and questions. Once you have a long-tail keyword to guide your creation, head over to Google.

Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

For most brands, organic search traffic is paramount. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Content is king.

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

It allows your digital team to explain, dissect, and fix critical elements of your website, search engine optimization (SEO), and search engine marketing (SEM) efforts to ensure peak performance. Search Engine Results Page (SERP) Rankings.

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Marketers mentioned a variety of SEO tools as favorites, including the following: BuzzSumo, Copyscape, Cora, Google PageSpeed, Google Search Console, KwFinder, Keywords Everywhere, UberSuggest, Page Optimizer Pro, INK, CanIRank, Screaming Frog, SEOCrawler, and Surfer SEO. Are long-tail keywords the way to go for companies with low domain authority?

DIY SEO – How to Do It Yourself

flux.la

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results. To truly optimize your website for search engine results takes a lot of time and effort.

How to do powerful SEO when using a website builder?

RockContent

It’s common to see users and even web developers complaining about the inability to rank well on search engine ranking pages when using a website builder. Search engine optimization is a science. Google will then prioritize AMP results on mobile search engine result pages.