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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 207
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4 Tactics to Increase Your Domain Authority

ClearVoice

Achievement in this endeavor involves paying attention to on-page SEO strategies and off-page SEO techniques to achieve a high search engine results page (SERP) ranking. Part of that strategy should include analyzing and improving your domain authority. Domain authority has little to do with Google’s search metrics or rankings.

Domain 52
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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

Improved search rankings The quality of a page’s backlinks is one of the main factors search engines consider when awarding SERP placements. Meanwhile, a link from a highly relevant site like a software review service might prove highly valuable. When it comes to your SEO link building strategy, consider relevance your main objective.

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How to Use Multiple Domain Names for SEO

seo.co

If you already have a strong SEO strategy and you’re getting decent results, you can bring your SEO game to the next level using multiple domains. The multiple domain name strategy is actually the “big secret” many brands use to dominate the search engines without being obvious. What exactly is the multiple domain strategy for SEO?

Domain 52
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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Example: “OptinMonster review”. So, a quick look at the SERPs can reveal a lot.

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How to Leverage Branded Keywords and Branded Searches

seo.co

Not many marketers or business owners realize that major browsers today urge people to search when they are simply trying to type the domain name to get to a site. And now it all comes back to SEO again: Whether that searcher becomes your actual customer or not depends on how positive and encouraging your branded SERPs look.

Keywords 145
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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.