Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Most illegitimate sites only register domains for a year or less. Private Registration of Domain Names.

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What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

Domain, subdomain or subdirectory: which is better for your website?

RockContent

At this point, it is common to search for a domain, subdomain, and subdirectories. Then, if you have questions about what is better for your blog’s SEO — the use of a domain, subdomain, or subdirectory —, read on to find out: What is a domain? What is a domain?

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Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Hell, I would probably do this on the DL if I were in the salesforce of a company — get a bespoke domain name, register it, and point it as a forward to a URL — you don’t even need to get anyone’s permission at all, you can point any domain that you own directly to any URL that you want.

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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them.

Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. A domain name increases your organic reach.

Domain Name Valuations: Automated & Manual Methods for Valuing Virtual Assets

seo.co

Domain Name Valuations – Table of Contents. + The Lowdown on Domain Names. + Why Domain Name Valuations Matter? Factors That Impact Domain Name Valuations. + 4 Different Ways to Valuate Your Domain Name. Your domain name says a lot about your business.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). p=26466 with easy-to-remember domains. Nobody wants to key in a complicated URL.

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The Right Way to Do Keyword Research

BenchmarkONE

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Competitor Keywords.

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries.

Five Essential SEO Tips for Your Domain Name

Aberdeen

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable. Forgetting about SEO for a second, domain names that are easy to remember have a lasting influence on how people perceive your site. Some advice to remember: Keep your domain name under fifteen characters.

How to Detect and Eliminate Keyword Cannibalization

Hubspot

Keywords are king when it comes to engaging users and increasing your search engine ranking. Most actionable SEO advice boils down to a few solid suggestions: Do your market research so you know which keywords are relevant to your target audience, and create content that's timely and relevant.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. With SEO, it’s possible to get 1,000 visits and generate no leads/customers, or get 100 visitors and generate 10 leads, depending on the type of keywords that are getting the traffic. Guest post by Sean Dudayev.

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SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Target keywords rank well for the acquired site but there is no similar content on the main site. Target keywords do not rank well on either site.

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

Have you considered how important your domain name is or will be for your business? In addition, you’ll use that domain name as part of your advertising campaigns for years to come. We’ve put together five smart tips to help you choose a winning domain name. Be Brandable – Your domain naming system is more than just the address for your website—if you have a strong online presence, it becomes a recognizable part of your brand.

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name. Sometimes this domain name is their name; other times, it’s something cute or branded.

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Download our free SEO template here to organize your keyword research into an actionable plan for your site. Keyword Relevance. Go for the relevant, long-tail keywords instead. Keyword Tool.io.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” Free Keyword Suggestions Tool by SerpStat.

Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

What about performing some keyword research and picking relevant topics? What you likely haven’t considered is the importance of parent and child keywords, or as I call them great white and school fish keywords. If you’re willing to dive in with me, we’ll sink our teeth into great white keywords and I’ll show you how they can improve your SEO-related content marketing efforts. Great White Keywords and School Fish Keywords.

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter. What is domain authority?

A Comprehensive Analysis of the New Domain Authority

Moz

Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. What follows is a rigorous treatment of the new Domain Authority metric. Domain Authority predicts the likelihood that one domain will outrank another.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers.

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How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 I'm honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO. What is Domain Authority?

How Do I Improve My Domain Authority (DA)?

Moz

Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success.

What is Domain Target Advertising, & How Does It Work?

Advertise.com

Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting for advertisers aiming to maximize ROI. What is Domain Target Advertising? Domain targeting is a tactic used by advertisers to improve the relevance of their advertisements. Optimizing Ad Spend With Domain Target Advertising.

After Google Algorithm Update, Exact-Match Keyword Domains Still Rank Higher

Content Standard

Exact-match domains (EMD) still tend to rank higher than their unmatched counterparts, even though Google has de-emphasized keyword domains in the past few years. Research from SEO software company CanIRank shows that keyword domain names earn higher rankings and require fewer links than their non-keyword counterparts. Domains that contained “money” keywords could enjoy higher search ranking without trying hard.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

I also predicted that a website's domain authority could impact post-update performance, so by using data from just one website, we eliminate additional variables. Does Adding More Keywords Increase Traffic/Rankings? One idea I wanted to create a statistic around is the correlation of keywords and traffic/rank increase. Unfortunately, I couldn't pull up historical keyword data, so I'll have to use an example instead.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

Moz

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. Domain Analysis includes a number of new, experimental metrics not available anywhere else. Branded Keywords.

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? Domain Authority , which Google doesn't use, just to be clear, Domain Authority being a Moz algorithm that measures both link quantity and quality. With higher Domain Authority, you just get away with a lot more.