Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

Domain 126

Domain Keyword Optimization SEO 126

Biznology

JULY 15, 2014

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Most illegitimate sites only register domains for a year or less. Private Registration of Domain Names.

Domain 171

Domain Strategy Privacy Broker 171

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

Keyword 158

Keyword Correlation Sample Tagging 158

RockContent

OCTOBER 9, 2020

At this point, it is common to search for a domain, subdomain, and subdirectories. Then, if you have questions about what is better for your blog’s SEO — the use of a domain, subdomain, or subdirectory —, read on to find out: What is a domain? What is a domain?

Domain 157

Domain Websites Classified Search Engine 157

Biznology

FEBRUARY 21, 2017

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Hell, I would probably do this on the DL if I were in the salesforce of a company — get a bespoke domain name, register it, and point it as a forward to a URL — you don’t even need to get anyone’s permission at all, you can point any domain that you own directly to any URL that you want.

Domain 129

Domain Buy Service Product 129

Marketing Insider Group

OCTOBER 6, 2020

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them.

Keyword 265

Keyword Long Tail Google B2B 265

Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. A domain name increases your organic reach.

Domain 93

Domain Brand Branding SERP 93

seo.co

NOVEMBER 17, 2020

Domain Name Valuations – Table of Contents. + The Lowdown on Domain Names. + Why Domain Name Valuations Matter? Factors That Impact Domain Name Valuations. + 4 Different Ways to Valuate Your Domain Name. Your domain name says a lot about your business.

Domain 57

Domain Automation Pricing Price 57

Single Grain

JULY 3, 2019

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Keyword 74

Keyword Target SEO Brand 74

Single Grain

MARCH 23, 2020

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

Keyword 57

Keyword Google PR Forecast 57

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). p=26466 with easy-to-remember domains. Nobody wants to key in a complicated URL.

Domain 172

Domain Godaddy Search Engine Google 172

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Competitor Keywords.

Keyword 66

Keyword Research PPC Search Engine 66

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries.

Search Engine 215

Search Engine Keyword Search Brand 215

Aberdeen

MARCH 17, 2017

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable. Forgetting about SEO for a second, domain names that are easy to remember have a lasting influence on how people perceive your site. Some advice to remember: Keep your domain name under fifteen characters.

Domain 61

Domain SEO Keyword Search Engine 61

Hubspot

DECEMBER 22, 2020

Keywords are king when it comes to engaging users and increasing your search engine ranking. Most actionable SEO advice boils down to a few solid suggestions: Do your market research so you know which keywords are relevant to your target audience, and create content that's timely and relevant.

Keyword 52

Keyword SERP Search Engine URL 52

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

Keyword 79

Keyword Research Traffic Organization 79

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. With SEO, it’s possible to get 1,000 visits and generate no leads/customers, or get 100 visitors and generate 10 leads, depending on the type of keywords that are getting the traffic. Guest post by Sean Dudayev.

SEO 183

SEO Domain Keyword Startup 183

Biznology

JULY 21, 2017

What’s your strategy with the acquired domain? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Target keywords rank well for the acquired site but there is no similar content on the main site. Target keywords do not rank well on either site.

Acquisition 124

Acquisition Sites SEO Guidelines 124

Biznology

OCTOBER 4, 2012

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

Keyword 141

Keyword Intent Search Adwords 141

Navigate the Channel

JULY 10, 2018

Have you considered how important your domain name is or will be for your business? In addition, you’ll use that domain name as part of your advertising campaigns for years to come. We’ve put together five smart tips to help you choose a winning domain name. Be Brandable – Your domain naming system is more than just the address for your website—if you have a strong online presence, it becomes a recognizable part of your brand.

Domain 50

Domain Keyword Google Tips 50

Biznology

SEPTEMBER 11, 2012

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name. Sometimes this domain name is their name; other times, it’s something cute or branded.

Domain 170

Domain Broker Blasts Keyword 170

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Download our free SEO template here to organize your keyword research into an actionable plan for your site. Keyword Relevance. Go for the relevant, long-tail keywords instead. Keyword Tool.io.

Keyword 50

Keyword Research Long Tail SERP 50

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail 75

Long Tail Keyword Campaign SEO 75

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.

Keyword 188

Keyword List Research SEO 188

Webbiquity

APRIL 14, 2015

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” Free Keyword Suggestions Tool by SerpStat.

Keyword 193

Keyword Resources Research SEO 193

DivvyHQ

APRIL 9, 2019

What about performing some keyword research and picking relevant topics? What you likely haven’t considered is the importance of parent and child keywords, or as I call them great white and school fish keywords. If you’re willing to dive in with me, we’ll sink our teeth into great white keywords and I’ll show you how they can improve your SEO-related content marketing efforts. Great White Keywords and School Fish Keywords.

Keyword 70

Keyword SEO Search Engine Traffic 70

Hubspot

OCTOBER 3, 2018

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter. What is domain authority?

Domain 54

Domain SERP SEO Search Engine 54

Moz

MARCH 5, 2019

Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. What follows is a rigorous treatment of the new Domain Authority metric. Domain Authority predicts the likelihood that one domain will outrank another.

Domain 63

Domain Analysis Correlation SERP 63

B2B Marketing Traction

MARCH 26, 2015

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers.

Domain 122

Domain Search Engine Keyword Sites 122

Moz

MARCH 7, 2019

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 I'm honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO. What is Domain Authority?

Domain 63

Domain SERP SEO Link 63

Moz

APRIL 17, 2019

Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success.

Domain 63

Domain Aggregator PageRank Link 63

Advertise.com

AUGUST 2, 2018

Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting for advertisers aiming to maximize ROI. What is Domain Target Advertising? Domain targeting is a tactic used by advertisers to improve the relevance of their advertisements. Optimizing Ad Spend With Domain Target Advertising.

Domain 40

Domain Advertisement Advertising Target 40

Content Standard

NOVEMBER 15, 2014

Exact-match domains (EMD) still tend to rank higher than their unmatched counterparts, even though Google has de-emphasized keyword domains in the past few years. Research from SEO software company CanIRank shows that keyword domain names earn higher rankings and require fewer links than their non-keyword counterparts. Domains that contained “money” keywords could enjoy higher search ranking without trying hard.

Domain 40

Domain Keyword Spot Search Engine 40

Single Grain

OCTOBER 6, 2020

I also predicted that a website's domain authority could impact post-update performance, so by using data from just one website, we eliminate additional variables. Does Adding More Keywords Increase Traffic/Rankings? One idea I wanted to create a statistic around is the correlation of keywords and traffic/rank increase. Unfortunately, I couldn't pull up historical keyword data, so I'll have to use an example instead.

Case Study 62

Case Study Traffic Long Tail Studies 62

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Keyword 208

Keyword Research Tools SEO 208

Moz

OCTOBER 8, 2019

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. Domain Analysis includes a number of new, experimental metrics not available anywhere else. Branded Keywords.

Domain 61

Domain Keyword Analysis CTR 61

Moz

FEBRUARY 6, 2020

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? Domain Authority , which Google doesn't use, just to be clear, Domain Authority being a Moz algorithm that measures both link quantity and quality. With higher Domain Authority, you just get away with a lot more.

PageRank 63

PageRank Domain Process Link 63