The 15 Best Special-Purpose SEO Tools


Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “One of the most inexpensive, but powerful tools for SEO. 13) Video SEO for WordPress. HubSpot.

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Four Expert Local SEO Guides


For establishments that rely on local customers, or even global enterprises with prospective customers in their geographic area, local SEO is a vital component of online marketing efforts. Which local directories are best at driving referral traffic (and helping with SEO)?

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48 Phenomenal SEO Guides, Tips & Tactics


” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Multiple domains require more work and more expense.

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Best Cool SEO Tools of 2011


SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. SEO Analysis and Reporting Tools. by SEO Book. ** 5 STARS.

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International SEO 101: Which Domain Structure Should You Use?


One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. Domain Architecture Options. SEO Daily

5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse


In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. And we’d love to share the essential SEO tips that helped us devise this strategy. >" src="[link]. SEO Tips. SEO is always adapting, and you should too.

28 (of the) Best SEO Guides, Resources and Infographics of 2013


These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014? SEO Audit Tips and Techniques.

A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed


Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. linkbuilding #SEO Click To Tweet. What is the site’s domain authority?

How to Write SEO-Friendly Blog Posts

SmartBug Media

If you’re actively publishing relevant blog posts on your company website, you’re already making big strides toward stronger SEO for your site’s domain. Blogging can be a huge driver of SEO—especially when you know how to set up each post for search engine success!

SEO Marketing Strategy: Tips for Success in 2018

Content Marketing Institute

Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic


There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). What is SEO? SEO vs PPC Statistics. SEO drives 30% of traffic, and 20% of revenue. Organic SEO is about 5.66 SEO PPC

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The Ultimate Guide to On-Page SEO in 2019


So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.

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The Top 12 SEO Tools of 2018


SEO Monitoring Tools. HubSpot's Website Grader. UpCity's SEO Report Card. Screaming Frog's SEO Spider. Found's SEO Audit Tool. Varvy's SEO Overview Tool. 12 SEO Monitoring and Keyword Tools for 2018. HubSpot's Website Grader.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.

WordPress SEO: The Ultimate Guide


What is SEO? SEO (search engine optimization) is the process of increasing your website’s free, organic traffic by improving your ranking and visibility on search engines such as Google. Now that you understand what SEO is, let’s talk more about why it’s so important.

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Five Steps to Implement a Championship Link Building Strategy


Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. According to HubSpot , companies who blog receive 97% more links to their website. Guest post by Jason Parks.

14 SEO Mistakes to Avoid During a Website Redesign

SmartBug Media

One key to making sure your launch goes off without a hitch is to ensure your website speaks the language of search engines—or SEO. How do you make sure that any SEO value you’ve built up with your old website is not only retained, but also enhanced on your new website?

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains


For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. What are domain names worth?

An Introduction to Black Hat SEO


What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013


These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014? SEO Audit Tips and Techniques.

6 Reasons a Blog Should be the Center of Any Social Content Strategy


Search engine optimization (SEO). And presuming that blog is hosted on your company domain (e.g. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.

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The Ultimate Guide to SEO in 2018


In this guide, you’ll discover a strategy to build this presence – Search Engine Optimization (SEO.). You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. So many resources make SEO complex. Local SEO.

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International SEO: How to Optimize Your Website for Other Countries


Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure. generic top-level domain -- also known as the gTLD.

The 28 Best Miscellaneous Online Tools for Marketers


Domain Names and Web Hosting. Search for availability of domain names across domain extensions. Easily register or transfer domain names, add email and website services with one click, and investiage new naming options ” — HubSpot. HubSpot.

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A Brief History of Search & SEO


Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired


As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. Shout out to my teammate Alina Benny for learning and inheriting my SEO process after we hired her to run content marketing. 2) SEO site audit — Key findings.

Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan

SmartBug Media

Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building strategy. But when you consider your SEO goals, a link-building strategy has to be a part of the plan in order to be successful and grow organically long-term. Linking is an important part of any SEO strategy, because it tells Google how your site is structured and what the most important pages are.

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment


So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

6 of the Best SEO Link Building Software Solutions in 2019


All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. HubSpot.

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified


Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy. What is an SEO Certificate? SEO Essentials Certificate FAQs.

7 Common (and Dangerous) Misconceptions About SEO


These are some of the biggest areas of confusion I''ve come across (and experienced myself) in learning about SEO. Misconception #1: SEO is all about keywords and links. Keywords and links certainly play a role in SEO, but they aren''t the only factors.

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How to Make Your Blog Posts SEO-Friendly [Checklist]


Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. Below, we''ll cover some of the suggestions from the SEO Panel, along with a few other optimization tactics you should keep in mind. SEO Blogging

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What Marketers Should Know About Google's Latest Announcements [HubSpot TV]


This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week's episode of the Marketing Update on HubSpot TV. Domains. domain , which removed every website using that domain from all Google search results.