SmartBug Media

DECEMBER 8, 2020

By separating the blog from the main website content, it's actually splitting the SEO authority and value between two separate domains. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Hubspot

OCTOBER 3, 2018

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78

Domain SEO SERP High Quality Lead 78

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” Ultimately, this Google algorithm change should be good news for brands that place domain expertise at the heart of their content strategy.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. What are keywords in SEO?

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Launch Marketing

SEPTEMBER 7, 2022

Before diving into an outline for a piece of content, it is a great idea to know what keyword, or keywords, the piece is aiming to focus on. This keyword might be in an ongoing list or something that is researched right before content development. Content Ideation Tool: Hubspot Blog Topic Generator.

Planning 94

Planning Paid Search Agency B2B Marketing Effectiveness 94

Marketing Insider Group

JULY 13, 2020

Backlinko has found that the number of domains linking back to a page is one of the most important ranking factors that Google uses when determining page rank. Also, when you optimize your blog posts for the keywords your audience is using when they search online, your website is more likely to appear on the first page of search results.

Paid Content 312

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 312

Hubspot

APRIL 20, 2021

You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. Beacon Digital Marketing.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Conducting a competitive keyword gap analysis. Pull 1st-page-ranking domains for each of these topics. Here is how you would do this within Moz’s Keyword Explorer.

SEO 96

SEO SERP Domain Analysis 96

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Plus, you can cast a wide net with non-branded keywords for blogging, and your brand may see significant results for organic traffic. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

seo.co

OCTOBER 27, 2020

Source: Hubspot. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords—yet they wouldn’t be able to rank the way they should. There are two main factors that supposedly influence the Google Sandbox penalty: The active age of the domain.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

chiefmartech

DECEMBER 5, 2023

And if you try to tie it to the keywords that people are overindexing on at the moment, it’s all too easy to blend into the same backbround-radiation platitudes we’ve been observing for two decades of digital marketing. I feel for the speaker.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Hubspot

APRIL 21, 2021

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. This can help you drive referrals and backlinks from other websites as non-organic leads and build your domain authority. Data-Driven Content.

Traffic 101

Traffic Organization Content Thought Leadership 101

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

FEBRUARY 7, 2020

When it comes to a subdirectory, though, all portions of your site branch off of the main domain. In fact, that's what HubSpot does. For instance, that's what HubSpot does. Some SEO experts believe that Google's crawlers could confuse a subdomain for an entirely different website from the main domain.

SEO 94

SEO Merchandising Domain Lead Scoring 94

Hubspot

MAY 26, 2021

From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. Yet, you're still struggling to rank on Google.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

Contently

JANUARY 23, 2020

HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. That gives HubSpot the flexibility to get creative with interactive content, expanding into a wide variety of tools their audience would find useful. million backlinks alone.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Hubspot

MARCH 26, 2018

HubSpot's Website Grader. 12 SEO Monitoring and Keyword Tools for 2018. Purpose: Keyword Research. SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. HubSpot's Website Grader. HubSpot's Website Grader. and a Google bot! SEO Monitoring Tools.

SEO 101

SEO Tools Domain Wikipedia 101

Martech

APRIL 26, 2023

Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. Does the agency disclose domains before publication?

Link Building 105

Link Building Advertising Agencies Ad Building Tips 105

ClearVoice

MARCH 26, 2024

Leverage real-time processing to measure and track complex events and user interactions across various domains. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

JULY 25, 2023

SEO optimization: After identifying high-volume keywords and incorporating them into your content, set a monthly checkpoint to monitor your site's SEO performance. Look specifically at your ranking for targeted keywords and organic traffic numbers. Megan Cavanaugh Pettyjohn , Marketing Director at CSols Inc.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

SmartBug Media

OCTOBER 12, 2020

We believe that people don’t lie to their internet search bar (like Google), and we keep a tight ear to the ground for what keywords prospects are searching that take them to your website—or your competitor’s website. Contextual Marketing. Paid Search and Paid Social. Would you like to know who your hot leads are?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

OCTOBER 23, 2020

Every website domain stays the same for every URL address, but subdirectories and URL slugs change as page content gets more specific. For example, say your website’s primary domain is www.samplewebsite.com. Your taxonomic structure will include subdirectories within your domain that are relevant to the page’s content.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

Hubspot

APRIL 23, 2020

Top-performing keywords in terms of rank, traffic, and lead generation. Number of inbound linking domains. If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. To improve domain authority.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Martech

JUNE 3, 2022

Hands-On Learning: 200+ hours of live interactive learning; Capstone project in five domains; 14+ real-world projects from Yahoo!, Duke Continuing Studies delivers a curriculum that offers students advanced knowledge in eight of the most vital digital marketing domains. Course highlights. Mode of Learning: Online bootcamp.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

Hubspot

MAY 31, 2018

Get a domain name and web hosting. Get a Domain Name and Web Hosting. One of the easiest ways to appear illegitimate as a company is to shirk on paying for a domain name. Fortunately, purchasing a domain name is typically inexpensive, and there are a few different domain sites you can use. How to Make a Website.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Albacross

APRIL 20, 2022

ICP Insights : Identify popular keywords, pages, and channels among your ideal buyers. When creating a Segment in Albacross, you’ll be able to use these brand-new filters: Description: to spot companies based on specific keywords. Website : to find companies based on their website domain. Workflows & Integrations.

Allocation 52

Allocation Ideal Customer Profiles Paid Search Agency Top of Funnel 52

ClearVoice

FEBRUARY 24, 2019

Mautic is software that can be installed on your own server and customized with logos, domain names, color schemes and more. Users can set up their own domains or their clients’ domains simply by entering the domain registrar information, and without the need for hosting. Marketing automation: HubSpot.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

BOP Design

SEPTEMBER 16, 2020

Use Google Webmaster tools to find where the website ranks for keyword search queries. Perform keyword research for your target terms or to identify new terms to target in your SEO strategy. If your SEO strategy is even only 2 years old, you can identify new keyword opportunities to include on any new website pages in your redesign.

SEO 116

SEO Marketing Websites Tips B2B 116

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Hubspot

MAY 27, 2020

Next let's talk about keyword research and how that fuels the content creation process. Then you can start using keyword research tools like SEMRush and Ahrefs (just to name a couple) to fuel your bank ideas for future guest posts. For each type of content we can find relevant article ideas using keyword research tools.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68