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Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach.

Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Google Cleans Up Search URLs in Browser”. Google has cleaned up the URLs for searches conducted within the browser.

Optimizing your site information architecture (IA) for Panda

Biznology

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). The main keyword was placed in the URL closest to the root.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Domain Names and Web Hosting. Discover who is hosting any website—get information about the web host, IP address, name servers and more. 2) Google URL Shortener.

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. URL optimization - Findings show shorter, keyword rich URLs rank higher.

Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Set information objectives. Select your information sources.

Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links

Hubspot

Only include one URL per line. If you'd like to disavow an entire domain, you can do that. If you'd like to add any notes to this document explaining why you've disavowed any links or domains, you can do that, too.

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How a website tracker helps turn website visitors into customers (practical guide)

Leadfeeder

So here are 5 things you should know about website tracking tools: 1: Google Analytics is not designed for B2B lead generation because the data on visiting companies is very basic and the process of extracting information time-consuming. 3: You don’t need to put new script on your website and you don’t need anyone technical to help you get started because website trackers can suck up and enrich Google Analytics data to make it actionable, like Leadfeeder does.

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Are Images Hurting Your Email Marketing?

ANNUITAS

We know that images enhance our content and help convey a strong message visually. Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation.

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Making SEO a Priority During Website Launch Planning

Act-On

Hopefully this post will help put you in the right direction. Secondly, by making SEO a priority you’re also helping address items that are important to usability, website experience, and data tracking. Don’t forget microsites or old domains too. Case in URLs.

How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences

Content Standard

It found that 60 percent of respondents said they rarely or never make purchases from English-language sites, and 56 percent either spend more time on sites in their own languages or boycott English-language URLs altogether.

How to Get Started With LinkedIn's New Website Demographics

Hubspot

Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. Copy and paste this code, and it to every page on your domain.

How to Choose the Best Music for Your Video Marketing Projects

Vidyard

Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use. Having reference music on hand can help you find what you’re looking for.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs.

Five Reasons Why Your Email Gets Blocked

ANNUITAS

Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help. Reputation: Reputation is a very important factor and includes both IP and domain reputation for the sender.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

The following content factors that increased from last year in top ranking URLs: Length of text in characters = 8, 313 and word count = 975. Here are some interesting technical factors and tips on how to create a robust site architecture from the top ten ranking URLs: Average sitespeed is 0.99

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective).

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Provides up to 2,000 related suggestions for any keyword phrase, plus competitive data to help narrow results.

Redesigning Your Website? Why You Need to Think About SEO From the Start

Hubspot

A flashy exterior doesn’t help much if the actual machine fails to function. Number of inbound linking domains. To quote from Google directly: “In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Informational Search.

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It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Higher domain authority (from 40 to 60). The typical website structure consists of a master URL with a homepage linking to subdomains and subdirectories (for example a blog). Want more inside information on how to give your content marketing strategies a competitive advantage?

How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

Modern B2B Marketing

To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. STEP 1: Check if your Corporate Domain is Secure. All you need to do is to type your corporate website URL into any browser.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. Take this URL, for example: [link]. This is the URL of the author's page.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. These are notes on specific parts of a chart in Google Analytics to help you better keep track of certain things that happen in your marketing. Tracking URL.

How to Make Your Blog Posts SEO-Friendly [Checklist]

Hubspot

We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. c) URL. 7) Use URL structures that help your visitors.

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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Its also useful for finding stuff only in certain domains, such as. educational information: ["dumb little man" research *.edu]. The "link:" operator will find pages that link to a specific URL. You can use this not only for a main URL but even to a specific page.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Site architecture (SEO properties and best practices like tagging, URL’s, etc). BuzzSumo provides insight into social media performance and content marketing tactics, across websites and domains. Screaming Frog “crawls” websites and web addresses to identify important SEO-related tagging and associated information.

9 Meeting Scheduler Tools to Make Your Day More Productive

Hubspot

You can also create a public Doodle URL, where individuals can request a meeting with you based on your listed availability. This information is included in an email, allowing the recipient to click on the time that works best for them.

How to Create Irresistibly Shareable Content

KoMarketing Associates

BuzzSumo lets you analyze what content performs best for certain topics, domains, networks and more. With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis

Hubspot

And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. 1) Do you have the right domain selected?

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

It works by tracking AdWords ad clicks to the landing page with a form via unique tracking parameters that are appended to URLs, called GCLIDs. Existing leads can fill out forms, unqualified people can fill out forms, people can fill out fake information in forms, etc.

Search Ranking Factors: 2015 and Beyond

Marketing Action

Surveys are a way for industry experts to collaborate, compile information, correlate data, and find patterns when reading the tea leaves. The survey revealed: Engagement with content/URL on social networks had a high rating of influence. Takeaway : Domain-level features still matter.

7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. When campaign parameters are not included in URLs shared in social media, email marketing, paid search ads, email signatures of employees, etc.,

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You’re doing a terrible job with search and social

Biznology

There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. Want more information about Google’s goals for search? I hope that helps you out.

Have a Merry Website Transition: The Complete SEO Checklist

KoMarketing Associates

So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch: Pre Site Transition. Highlight and identify the URL’s that will need to be transitioned to the new site.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. BuiltWith is an online tool that’s designed to help users determine which technologies webpages are using.