Domain name registration strategy
JULY 15, 2014
Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.
Should You Have Multiple Top Level Domains for a B2B Web Presence?
B2B Marketing Traction
MARCH 26, 2015
Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach.
Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More
NOVEMBER 19, 2015
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Google Cleans Up Search URLs in Browser”. Google has cleaned up the URLs for searches conducted within the browser.
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. Sort the file by URL. Last week I turned 34.
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
SEPTEMBER 28, 2016
If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. URL optimization - Findings show shorter, keyword rich URLs rank higher.
Eight steps to thriving on information overload
Buzz Marketing for Technology
JUNE 27, 2008
« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Set information objectives. Select your information sources.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
Only include one URL per line. If you'd like to disavow an entire domain, you can do that. If you'd like to add any notes to this document explaining why you've disavowed any links or domains, you can do that, too.
Are Images Hurting Your Email Marketing?
NOVEMBER 4, 2014
We know that images enhance our content and help convey a strong message visually. Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation.
How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences
FEBRUARY 10, 2015
It found that 60 percent of respondents said they rarely or never make purchases from English-language sites, and 56 percent either spend more time on sites in their own languages or boycott English-language URLs altogether.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. Secondly, by making SEO a priority you’re also helping address items that are important to usability, website experience, and data tracking. Don’t forget microsites or old domains too. Case in URLs.
Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs.
Five Reasons Why Your Email Gets Blocked
AUGUST 14, 2014
Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help. Reputation: Reputation is a very important factor and includes both IP and domain reputation for the sender.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Provides up to 2,000 related suggestions for any keyword phrase, plus competitive data to help narrow results.
Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
OCTOBER 31, 2014
The following content factors that increased from last year in top ranking URLs: Length of text in characters = 8, 313 and word count = 975. Here are some interesting technical factors and tips on how to create a robust site architecture from the top ten ranking URLs: Average sitespeed is 0.99
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective).
How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
JANUARY 29, 2016
Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. Take this URL, for example: [link]. This is the URL of the author's page.
Redesigning Your Website? Why You Need to Think About SEO From the Start
SEPTEMBER 4, 2014
A flashy exterior doesn’t help much if the actual machine fails to function. Number of inbound linking domains. To quote from Google directly: “In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic.
9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
JULY 24, 2014
billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Informational Search.
7 Factors That Could Be Skewing Direct Traffic In Google Analytics
EMagine B2B Blog
DECEMBER 3, 2014
The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. When campaign parameters are not included in URLs shared in social media, email marketing, paid search ads, email signatures of employees, etc.,
57 Basic Marketing Analytics Terms Everyone Should Know
FEBRUARY 6, 2015
This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. These are notes on specific parts of a chart in Google Analytics to help you better keep track of certain things that happen in your marketing. Tracking URL.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.
8 Essential Resources for Competitive Analysis in B2B Online Marketing
JANUARY 31, 2017
Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Site architecture (SEO properties and best practices like tagging, URL’s, etc). BuzzSumo provides insight into social media performance and content marketing tactics, across websites and domains. Screaming Frog “crawls” websites and web addresses to identify important SEO-related tagging and associated information.
How to Make Your Blog Posts SEO-Friendly [Checklist]
FEBRUARY 18, 2014
We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. c) URL. 7) Use URL structures that help your visitors.
9 Meeting Scheduler Tools to Make Your Day More Productive
OCTOBER 17, 2016
You can also create a public Doodle URL, where individuals can request a meeting with you based on your listed availability. This information is included in an email, allowing the recipient to click on the time that works best for them.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
Its also useful for finding stuff only in certain domains, such as. educational information: ["dumb little man" research *.edu]. The "link:" operator will find pages that link to a specific URL. You can use this not only for a main URL but even to a specific page.
How to Create Irresistibly Shareable Content
JULY 2, 2015
BuzzSumo lets you analyze what content performs best for certain topics, domains, networks and more. With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches.
AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
JUNE 17, 2016
It works by tracking AdWords ad clicks to the landing page with a form via unique tracking parameters that are appended to URLs, called GCLIDs. Existing leads can fill out forms, unqualified people can fill out forms, people can fill out fake information in forms, etc.
10 Things to Double-Check Before You Begin Your Next Campaign Analysis
JULY 6, 2015
And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. 1) Do you have the right domain selected?
B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
EMagine B2B Blog
FEBRUARY 2, 2015
If you were guilty of buying backlinks in the past, you may not, necessarily, be feeling any negative effects on your main domain now. If you’re considering disavowing links from your site, this post on the WMT Disavow Tool from Neil Patel should also be helpful.
Essential 5 Step BuzzSumo Process For Social Media Agencies
FEBRUARY 8, 2017
We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. The backlinks tab will list the most recent, most shared inbound links for any URL.
You’re doing a terrible job with search and social
JANUARY 13, 2015
There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. Want more information about Google’s goals for search? I hope that helps you out.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. BuiltWith is an online tool that’s designed to help users determine which technologies webpages are using.
What to Consider Before Setting up Google Tag Manager
EMagine B2B Blog
APRIL 8, 2015
In addition to creating a list of your tags and your locations, we would recommend that you also make a list of the information that you want to collect via new tags that need to be created. Do you manage multiple domains?
5 Ways to Maximize Google Webmaster Tools for Better SEO
NOVEMBER 25, 2014
Then, type in the URL of the page you’d like “demoted” or removed and click Demote. This information provides you with the number unique domains that link to your content – The more unique domains that link to a piece of content, the better.
The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
MARCH 11, 2015
The SimilarWeb API pulls web traffic data and blog categorisations; the Moz API pulls domain authority; and the SocialCrawlytics API pulls average social shares. To rank your own blog, all you need to do is enter your email address and URL and click the "Rank" button -- it couldn’t be simpler.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
As KISSmetrics points out , one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item.