chiefmartech

APRIL 12, 2022

How are you horizontally aggregating data, workflow, experience, and governance across many different apps, data sources, and customer touchpoints? Which tools are you using to vertically integrate those layers within specific domains, such as CRM?

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Verticals 116

Top Rank Marketing

JULY 19, 2023

Phenaki @GoogleAI Google tool for realistic video generation derived from open-domain textual descriptions. Visual UGC by Stackla @NostoSolutions AI-powered enterprise Commerce Experience Platform to discover, manage and display the most engaging user generated visual content across all marketing touchpoints.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Hubspot

DECEMBER 3, 2020

Use behavioral events to track custom interactions that are unique to your business and indicate when a customer is ready to take the next step in the buyer’s journey (then trigger or schedule the next touchpoint for after that event is completed). Customize all aspects of your report including the domain name, background, logo, and colors.

Marketing Report 98

Marketing Report Marketing Analytics Tools Tools Work Management 98

SnapApp

DECEMBER 12, 2017

B2B marketers will need to become more proficient with LinkedIn rather consider it only the domain of sales. . . An easier way to access and automate all the customer touchpoints and data to better market from acquisition to web to product to sales interactions (i.e. Ian Cleary. RazorSocial | Founder. . . tools like Conversica).

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Outbrain

APRIL 30, 2019

Until a few years ago, this was the domain of large organizations only, who had the large budgets and the help of big-name advertising agencies. The line between content consumer and producer has become blurred, there is more direct contact between customers and businesses, and the world of marketing as we once knew it was turned on its head.

Advertising Agencies 37

Advertising Agencies PPC Advertisements Advertising 37

chiefmartech

AUGUST 14, 2017

Brian, Jon, and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? in the physical world with the personalization and analytics capabilities of the digital domain through beacons, RFID, and NFC.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

QuanticMind

OCTOBER 25, 2017

Brinker notes that for all these significant touchpoints, marketers increasingly act as the central hub that owns these activities, similar to the way IT departments were once popularly the gatekeepers of all enterprise technology in the 1990s and early 2000s. Ability to strategically blend paid, owned and earned campaigns. Why Should I Care?

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

chiefmartech

JANUARY 21, 2019

Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. Governance — managing billing, compliance, and performance of apps.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52