Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Biznology

OCTOBER 13, 2015

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. That’s why tear off flyers exist!

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Optinmonster

DECEMBER 23, 2019

Now meet Google Search Console, Google’s open-book resource for all your SEO questions. If you’re serious about creating killer content that ranks, Google Search Console isn’t just a “nice-to-have,” it’s an absolute must. But first… What is Google Search Console? Get ranked on Google. Optimize your content.

Google 62

Google Domain Lead Scoring Lead Ranking 62

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats.

Social Media 63

Social Media Clickthrough Media Domain 63

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. shortened URL. By searching for the t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” On page 2 of Google.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. What is Google AMP? Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. Since its inception in early 2016, over 25 million domains have published more than 1.5

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

KoMarketing Associates

MARCH 29, 2018

This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Google Analytics. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. For this case we'll be doing it for “Google Base Rank,” since we're comparing ranks, but it can also be done for “Google Rank,” if we wanted to compare that.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

Oktopost

NOVEMBER 30, 2023

Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers. Offering comprehensive insights such as visitor numbers, geographic locations, popular pages, and traffic sources, Google Analytics empowers marketers to make informed decisions for optimizing their online presence.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

RebelMouse

DECEMBER 1, 2022

before the main domain in a URL. after the main domain in a URL. The most important thing to keep in mind about subdomains is that they are completely separated from your site’s main domain. Remember, Google considers. Officially, Google remains neutral on the topic. A subdomain will always be placed.

SEO 52

SEO CMS Development Domain Case Study 52

EMagine B2B Blog

JANUARY 3, 2019

What we don’t say often enough is that Google loves WordPress websites, too! And we all know how tricky it is to get (and stay) on Google’s good side… There’s plenty of articles explaining why users hate your website and in a recent Business2Community post, I even explain 7 reasons why Google hates your website.

Google 42

Google Marketing Websites RSS Mobile Marketing 42

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective).

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Think about this for a minute: what types of URLs don't show up in the SERPs that the model will use to produce Page Authority?

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

ClearVoice

MARCH 26, 2024

The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. Leverage real-time processing to measure and track complex events and user interactions across various domains. Google Analytics Dashboards Google Analytics serves as the backbone of most digital marketing reporting.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Method and Metric

APRIL 9, 2021

Google Trends. It’s also super helpful in determining and understanding the seasonality of certain topics and when conversations begin around things like holidays, events and Google Trends shows you the popularity of a topic over months. Our very own PageSpeed Insight tool analyzes your URLs and tells you how fast they load.

SEO 64

SEO Tools Lead Scoring Lead Ranking 64

Optinmonster

APRIL 18, 2022

If you change URLs or delete content on your website, you need to redirect old links. You can easily do this by using SeedProd’s Domain Manager to point your existing domain to your landing page. Domain mapping. The plugin can monitor when URLs change and automatically set up redirects. Here we go! Live previews.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Unbounce

AUGUST 4, 2020

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. Google Ads pioneered Quality Score in their Ad Rank algorithm to reward advertisers that created relevant ads with a lower cost per click.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Sharpspring

JUNE 3, 2021

Would you like Google to trust your business enough to rank it on top of your competitors? But there’s another big reason to build the personal brand(s) behind a business: Google! Google knows brands and people. That’s what they call “entities,” and entities make up the core of Google’s Knowledge Graph (i.e.

Personalization 129

Personalization SEO Brand Identity Branding 129

Optinmonster

AUGUST 25, 2022

Google Analytics. Google Analytics provides an overall view of your website traffic, including search traffic. Google Search Console. Google Search Console is a free tool from Google that lets you monitor your presence in Google search results. If this is a problem, you need to specify canonical URLs.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Scoop.it

JULY 8, 2021

WordPress makes running your website—and your business—quite easy, and blogging certainly pays off : The #1 traffic source for high-income blogs is organic traffic from Google. You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. Companies that blog produce 67% more leads per month.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Parse.ly

DECEMBER 28, 2020

The term “direct traffic” is best known from Google Analytics. Content analytics platforms may label traffic as direct because of user behavior—such as reaching a site by typing a URL—or because tracking technology is absent. Many content marketers assume direct traffic comes from users typing addresses in a URL bar.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

seo.co

FEBRUARY 24, 2021

But they do it anyway because these backlinks show Google that you have produced unique content that provides value to the readers and that other websites are also benefitting from. The key is not to get many links because Google will penalize your website for trying to pay your way through link building. Basics of Link Building.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

EMagine B2B Blog

DECEMBER 3, 2014

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source.

Marketing Analytics Tools 40

Marketing Analytics Tools Traffic Analytics Google 40

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Moz

AUGUST 18, 2020

This is often the domain's main reason for being. It's also crucial to think about topic relevance, because if you question a tenuous link between your domain and topic matter, you can be certain journalists will, too. Diversify outreach with hash URLs. Find related topics.

Link Building 59

Link Building Creativity Ad Building Outreach 59

Convert

JANUARY 25, 2021

You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. The content category includes conditions that relate to your site content (like URL, domain, queries, and protocols used): Traffic Sources.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

Keywords 100

Keywords SEO Research Resources 100

Convince & Convert

DECEMBER 10, 2015

Input their URL for a list of their most shared content. Google Alerts are an easy—and free—way to monitor the competition. To uncover specific content that has performed well for your competitors, enter the URL into Majestic. Stay Alert for New Content. Monitor Their Social Activity.

Eye-Tracking 115

Eye-Tracking Marketing & Strategy Keywords Analysis 115