4 Smart Ways to Keep Up With Google in 2017
JANUARY 26, 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. Hubspot Marketing Grader.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.
How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
APRIL 27, 2013
You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it.
The ‘Less Is More’ Content Strategy
FEBRUARY 21, 2017
The average shares and links per post are what most of us can only dream of: an average of 2,490 shares, and 275 links from unique domains, for each post. . Long form content. What is even more staggering is the number of unique linking domains. Long form content.
How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
NOVEMBER 4, 2016
Tools: 1) Google Images. Then, drop them into the search bar and conduct a reverse Google image search to see what sites link to these graphics. 2) HubSpot’s Free Buyer Persona Templates. Tools: 1) Google. 2) Google Trends. 3) Google AdWords Keyword Planner.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. For example, Google and Oracle are primarily B2B companies.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
APRIL 19, 2017
I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons.
Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
MAY 21, 2013
How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Because doing the right things now will pay dividends long into the future.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.
6 Steps to Fight Content Theft
JANUARY 21, 2011
It got picked up by a couple of industry insiders and retweeted, and it was seriously starting to pull its weight for that core long tail keyword phrase. Google HATES spam, and certainly hates when someone outright steals content without attribution. Connect with HubSpot
How to Overcome the 7 Most Crippling Blogging Challenges
JANUARY 18, 2012
It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. You can even curate a list or publish excerpts from some of the long-form content (e.g. Connect with HubSpot
eCommerce Marketing: Google Shopping vs Google Organic Search
MARCH 15, 2011
Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations.
How You (and Rick Santorum) Can Fix a Damaged Search Reputation
JANUARY 6, 2012
Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. Target Long- and Short-Tail Keyword Phrases. Connect with HubSpot
5 Ways You Might Be Failing at Local Marketing
MARCH 14, 2011
Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.”
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. Google+ is great at that.
How to Create a Successful Business Blog in Minutes
AUGUST 2, 2010
Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. HubSpot, Wordpress, Blogger, Posterous, whatever - and start a blog.
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Long tail keyword - An uncommon or rarely used keyword. Connect with HubSpot
Best of 2008 - SEO Tools, Part 1
JANUARY 26, 2009
Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Keyword Tool updated with search volume data by Inside AdWords The mysterious Trevor Claiborne of the Inside AdWords crew at Google announced the inclusion (finally!)
Answered: 10 Questions About Website Redesign
OCTOBER 11, 2010
At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Go to WebsiteGrader.com and submit your domain name as well as that for one of your competitors. Connect with HubSpot