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4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. Hubspot Marketing Grader.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.

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How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]

Hubspot

You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used.

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

Tools: 1) Google Images. Then, drop them into the search bar and conduct a reverse Google image search to see what sites link to these graphics. 2) HubSpot’s Free Buyer Persona Templates. Tools: 1) Google. 2) Google Trends. 3) Google AdWords Keyword Planner.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. For example, Google and Oracle are primarily B2B companies.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Hubspot

How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Because doing the right things now will pay dividends long into the future.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.

6 Steps to Fight Content Theft

Hubspot

It got picked up by a couple of industry insiders and retweeted, and it was seriously starting to pull its weight for that core long tail keyword phrase. Google HATES spam, and certainly hates when someone outright steals content without attribution. Connect with HubSpot

eCommerce Marketing: Google Shopping vs Google Organic Search

Hubspot

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations.

How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. You can even curate a list or publish excerpts from some of the long-form content (e.g. Connect with HubSpot

How You (and Rick Santorum) Can Fix a Damaged Search Reputation

Hubspot

Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. Target Long- and Short-Tail Keyword Phrases. Connect with HubSpot

5 Ways You Might Be Failing at Local Marketing

Hubspot

Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.”

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. Google+ is great at that.

How to Create a Successful Business Blog in Minutes

Hubspot

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. HubSpot, Wordpress, Blogger, Posterous, whatever - and start a blog.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Long tail keyword - An uncommon or rarely used keyword. Connect with HubSpot

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Keyword Tool updated with search volume data by Inside AdWords The mysterious Trevor Claiborne of the Inside AdWords crew at Google announced the inclusion (finally!)

Answered: 10 Questions About Website Redesign

Hubspot

At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Go to WebsiteGrader.com and submit your domain name as well as that for one of your competitors. Connect with HubSpot