Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). The realm of social media, as well as, the primary domain of a website needs to have a blended strategy for storytelling employing text-based & visual storytelling. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Hence, brands must focus on maximizing the number of positive reviews being left on several platforms across the web – including the primary domain of the websites.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 25, 2019

The following methods can be employed for by the brands to benefit the most from content syndication: Republishing the best-performing pieces of content on websites with higher domain authority. Guest posting for a website with higher domain authority & syndicating it later to the parent website; also to Medium or LinkedIn.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. Therefore, building-on existing accounts is a must.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40