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How to Audit your Email Campaigns for Better Results

Webbiquity

This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Audit the sending frequency of your email campaigns to ensure your aren’t overwhelming your subscribers. Domain Name Service (DNS). So, make it big and bold with bright colors. “From” Address.

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Email marketing strategy: A marketer’s guide

Martech

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Another authentication protocol is DomainKeys Identified Mail (DKIM).

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Optimize your Email Deliverability: Technology

Heinz Marketing

What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. The techie stuff There are several things you need to set up around domain authentication and sender reputation in order to send an email in the first place.

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How To Improve Email Deliverability

DealSignal

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. SPF allows the email server to cross-check the domain name with the associated IP address. What is DMARC?

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. For starters, there’s the Domain Name System (Dn) , known as the phonebook of the internet. It stops people and bots that put in email addresses that don’t belong to them.

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New to SharpSpring Email Marketing? 9 Easy Steps to Get Started

Sharpspring

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. Set up email authentication. Walk before you run.

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Why Are My Emails Going To Spam?

Belkins

The worst part about this situation is that senders are not alerted by email service providers, so they remain in the dark about the state of their emails until their entire domain is blacklisted. Monitor your domain stats. If any of your domains show low performance, time to take a look at your sender score.