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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

First of all, this graph taken from a post on blogdumodératreur, which shows the results from HubSpot in France on the best social channels in the two domains, namely B2C and B2B and surprisingly, LinkedIn is listed third in B2B. Also note that LinkedIn is solidly in second place and not far from Facebook. Cultural difference?

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Credible and respected: Look for analysts and influencers with a proven track record of insightful research and analysis in your domain. Since our members are all opt in they are ready and willing to work with your brand and you can avoid the noise and the “connect-and-pitch” strategy so common on platforms such as LinkedIn.

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Top 5 Customer Experience (CX) Conferences In 2020!

Martech Advisor

Global leaders and visionaries from across domains will share insights on how iconic organizations design and deliver breakthrough customer, employee, product, and brand experiences. Forrester CX NYC, as the name suggests a Forrester event in New York City, United States, 16-18 June 2020.

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Will Blockchain Play a Role in Marketing in 2020?

Martech Advisor

It operates in the entertainment, sports, and lifestyle domain, conveying marketing content to active users, eliminating fraud, and preventing duplication of viewers. Following in the heels of the entertainment, sports, lifestyle industry, we expect several other domain-specific DMPs on blockchain to become available in 2020.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

For instance, I used SEMrush to compare two domains – AWS and Microsoft Azure – for the keyword gap: The tool displays the missing keywords (as opportunities) for AWS. Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website.

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How to Improve Your Content Marketing Results

Marketing Insider Group

Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. Check out research papers by Forrester and Gartner. Consider paying to boost your posts on Facebook or create targeted ads on LinkedIn.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.