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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

It’s certainly unique (there was no trouble reserving several variants of domain names and social media accounts) and most people get right away that it conveys the idea of “being everywhere online.” But most aren’t easy to use nor do they do they scale well to handle these large events.

Startups 239
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The Founder Interview Series #31: Taylor McKnight, Emamo

Webbiquity

Attending events has certainly changed my life: it’s how I met my fiancé, led to six-figure deals, and given me an excuse to travel to places I’ve never been. It’s also a five-letter domain name I bought for $500 on GoDaddy and came up with a good story afterwards! The Launch.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. Are there any big industry events happening around which we need to tailor our content?

Planning 319
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Why links should be a KPI within your digital marketing

Biznology

Links will help gauge the efficacy of your marketing, and increase your overall effectiveness. Nearly all marketing involves brand building, especially a new product launch, event marketing, or any type of publicity campaign. links can help measure whether you’re building brand equity effectively.

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Virtual Events: Registration Do’s and Don’ts

Bluetext

One of the first things to consider with any event is: Who is the audience? A virtual event marketing agency will assist with the outreach to attendees, whether that strategy is based on a specific email list or advertised publicly. If so, you may want to consider white-listing your company’s email domain.

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White Paper: Crafting Effective Virtual Event Marketing Programs

Ledger Bennett

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

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Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

While a pretty straight forward factor in search result display, URL information can more clearly be defined through the implementation of domain canonicalization and the implementation of the REL Canonical tag on individual web pages. Search Result URL Information.