DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 115

Outreach Email Marketing Optimization Lead Scoring 115

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This customer-centric approach leads to increased satisfaction, higher retention rates and more effective marketing investments.

Budget Programs 98

Budget Programs Work Management Allocation Product 98

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. With tools like ChatGPT, adding more targeted data to get a near-perfect prospecting email is easy. Write a follow-up prospecting email.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. According to Mark Schaefer , 3 to 4 buyer personas usually account for 90%+ of a company’s sales, which is very alarming. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

JUNE 13, 2022

This month, we’ve got fresh updates across our sales and recruiting platforms and a couple of exciting announcements worth highlighting. We’ve acquired Comparably , a leading employee review website — and the only platform showcasing workplace culture, salary, and corporate brand reputation data.

Forecasting 130

Forecasting Domain Privacy Acquisitions 130

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Webbiquity

NOVEMBER 29, 2019

Many companies don’t have the budget to launch a full-scale digital marketing campaign. With SEO, it’s possible to get 1,000 visits and generate no leads/customers, or get 100 visitors and generate 10 leads, depending on the type of keywords that are getting the traffic. Guest post by Sean Dudayev.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? Want to learn how to get more leads and increase your online sales? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. After all, today’s leads are tomorrow’s customers.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

ClickDimensions

MARCH 8, 2023

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. CPA can be competitive which in turn leads to high costs.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

DiscoverOrg

MARCH 8, 2017

However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

SmartBug Media

OCTOBER 11, 2023

BFCM is the busiest e-commerce sales season of the year, and everyone is vying for their share of the market. Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Adapt your approach based on the campaign results you observe. Maintain a clean customer list.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.)

Merchandising 101

Merchandising Marketing Analytics Tools Conversion Lead Ranking 101

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

JANUARY 22, 2024

For digital marketing agencies, driving campaigns is only half the battle. Knowing how they categorize and evaluate leads. Examining lead stages and conversion criteria. Clients benefit more when the agency thoroughly grasps their organization’s sales goals. In short, you’ve done nothing at all.

Ideal Customer Profiles 101

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 101

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. The businesses must sustain a concrete brand value over all the sales channels.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. What Is B2B Email Marketing?

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Read our free SMB Guide to Sales and Marketing Alignment. Is most of your traffic going from the homepage to your lead form, then exiting? A funnel report to identify bottlenecks.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Here are the steps to success.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. Exit-Intent® detects when visitors are about to leave your site, so you can grab their attention with a targeted offer, message, or lead magnet. Pricing Semrush offers a 7-day free trial.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. So, what’s a legitimate email marketer to do?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

BenchmarkONE

JUNE 15, 2022

In theory, lead generation is a cinch: add contact forms to your web pages, drive traffic to these pages, and boom — leads begin to trickle in. In fact, 61% of marketers consider lead generation their biggest challenge. And for small businesses, lead generation can be even harder than it is for most. BenchmarkONE.

Small Business Marketing 69

Small Business Marketing Marketing Automation Services Lead Generation Budget Programs 69

BenchmarkONE

JANUARY 25, 2023

Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. Most sales reps consider prospecting to be the toughest part of the sales process. What is Sales Prospecting?

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Biznology

FEBRUARY 16, 2017

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. First though, why should we even care about email marketing right now? But purchased lists typically lead to problems. Here’s why. Do I know you?

Email Marketing 167

Email Marketing Clickthrough CAN-SPAM Ad Building 167

Martech

MARCH 20, 2024

Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. It’s also a good idea to talk with employees at various levels across the organization — from senior executives to sales and support. In your inbox.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Brand Identity 98

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Optinmonster

SEPTEMBER 5, 2023

Lead Generation : Attract new subscribers and improve lead generation as new readers may visit your site or landing page. Since most people share their guest posts to enhance their reputation, you can find this out by following your competitors on social media or subscribing to their email newsletter.

Lead Scoring 96

Lead Scoring Lead Ranking Landing Pages Domain 96

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Suspended by marketing automation, sales automation and email providers.

Deliverability 52

Deliverability Marketing Automation Services CAN-SPAM Domain 52

Optinmonster

NOVEMBER 14, 2023

Content marketing examples incude but are not limited to: Blog posts Emails Newsletters Social media posts Podcasts Ebooks Videos The ultimate objective of a content marketing strategy is to grow your audience and achieve business goals. SEO success , which leads to more organic traffic. Why Is a Content Marketing Strategy Important?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98