SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. It begs the question. It begs the question.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

DivvyHQ

JULY 11, 2022

Do you have a social media content strategy? Most companies would answer "yes" to that question, but is it documented somewhere? The latest data is telling us that we may need to rethink what, where, and how we're doing things on social. And has it been updated since the pandemic? Spoiler alert: things have changed.

Social Media 118

Social Media Media Marketing & Strategy Content 118

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 120

Social Media Work Management Marketing Management Media 120

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Search Engine Journal

NOVEMBER 23, 2022

Having a documented social media strategy is important. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3.

Social Media 143

Social Media Web 2.0 Media Effectiveness 143

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 Social Media Marketing and Its Overall Effectiveness.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Social Media 126

Social Media Template Campaigns Media 126

Emplifi

JANUARY 20, 2020

It’s 2020 and some businesses still haven’t got to grips with social media analytics and how using them can significantly benefit their business results. as likely to have a documented data and analytics strategy. Marketing leaders are 1.3X Great strategy cannot be created without it.

Social Media 124

Social Media Analytics Media Social Marketing 124

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 117

Social Media Paid Search Agency Advertising Agencies Media 117

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Social Media 138

Social Media Paid Search Agency Media Guidelines 138

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media.

Social Media 134

Social Media Paid Search Agency Media Companies 134

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Curation Content 65

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. It’s projected to grow by almost $9.4

Social Media 126

Social Media Budget Programs Tools Media 126

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Social Media 146

Social Media Media Guidelines Privacy 146

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Social Media 105

Social Media Consulting Media Work Management 105

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy.

Social Media 116

Social Media Rules Media Guidelines 116

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 143

Social Media Enterprise Management Work Management Marketing Management 143

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

KoMarketing Associates

JUNE 19, 2018

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. Recently, Social Media Examiner conducted the “2018 Social Media Marketing Industry Report” to determine which social networks marketers are turning to most frequently to achieve their primary objectives.

Social Media 120

Social Media ROI Social Marketing Media 120

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. From Facebook to LinkedIn, every generation is socially active. So, Why Does Social Matter to B2B Companies? Link Building.

Social Media 183

Social Media SEO Media B2B 183

ClearVoice

JANUARY 25, 2022

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Ready to learn how to create social media videos your audience will love and share? How to create engaging social media videos. Document this.

Social Media 104

Social Media Video Marketing Media Tips 104

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Campus social media managers get this in their inbox.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. Pew gave more than 4,000 adults a 10-question quiz that asked things like what the “s” in “https” stands for, who owns Instagram and whether ads are a significant source of social media revenue.

Social Media 156

Social Media Dwell Media B2B 156

The Lead Agency

APRIL 29, 2020

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone.

Social Media 87

Social Media Social Marketing B2B Marketing Campaigns 87

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 134

Social Media Brand Identity Branding Media 134

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 130

Social Media Social Marketing Privacy Policies Media 130

KoMarketing Associates

OCTOBER 1, 2015

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. “B2B B2B Marketing Trends: 2015 and Beyond.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 123

Social Media Social Marketing Campaigns Planning 123