KoMarketing Associates

OCTOBER 13, 2021

Lucidpress recently published its “2021 Content Effectiveness” report, and statistics indicated that over the last year, the majority of marketers (52%) have cited a “large increase” in the demand for content. Most marketers (68%) cite a lack of processes when asked why they don’t take a strategic approach to content management.

Demand 234

Demand Content Marketing & Strategy Statistics 234

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? A documented marketing strategy is essential. Content marketing isn’t going anywhere.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. 1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

AUGUST 27, 2019

DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

Martech

DECEMBER 14, 2023

NIQ’s NIQ Ask Arthur integrates with the Discover platform and provides users with AI-assisted global search, personalized recommendations and AI-generated insights within reports. Also, Smart Summaries for Impact Prediction creates a summary of the likes, dislikes and opportunities for improvement within a sample set of documents.

Marketing AI 93

Marketing AI Advertising Agencies Paid Search Agency API 93

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 85

Customer Surveys B2B Marketing B2B Marketing & Strategy 85

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

DECEMBER 1, 2023

The outline should be casual yet informative, formatted for editing in a Word document. will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. You are a data analyst. Google Search Central Up to 64.7%

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

KoMarketing Associates

FEBRUARY 7, 2018

In terms of overall impact, survey respondents were positive on their social media marketing efforts – 29 percent claimed their efforts were “very effective” and an additional 45 percent indicated they were “somewhat effective.” Half of the respondents said that they do not have a documented social media strategy.

Facebook 249

Facebook Video Marketing Social Media Content 249

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. As TrustRadius says in their report, “Cold outreach – calls or emails – is outdated and ineffective.”

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Marketing Insider Group

NOVEMBER 17, 2020

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! For those with a well-documented content marketing strategy , you can expect to benefit greatly. The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

KoMarketing Associates

AUGUST 6, 2019

The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.” The majority of marketers (59 percent) claim that they have a documented content management strategy, compared to just 31 percent who said they don’t have one in place.

Customer Surveys 121

Customer Surveys Work Management Peer-to-peer Content 121

Martech

DECEMBER 12, 2023

Documenting software usage and identifying improvement areas Encourage your team to meticulously document how they currently utilize software tools. Please take this short survey so we can have your input on the state of martech salaries and careers. Is manual reporting eating up too much time?

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%).

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Navigate the Channel

MAY 19, 2023

Because we know the importance of content strategy, we aren’t surprised that 84% of 1,500 marketing agencies and businesses surveyed by Semrush reported they have a content marketing strategy. Identify and Document Your Customer Personas Knowing your customers is clearly critical. Map out the journey of your last 10 customers.

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Martech

JULY 25, 2023

All of that has heightened the need for marketing work management software , which documents and optimizes the processes, workflows and projects undertaken by digital marketers, often integrating with other systems like digital asset management (DAM) or creative suites. Ease and transparency of reporting. Click here to download!

Work Management 78

Work Management Digital Asset Management Enterprise Management Marketing Management 78

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Our survey definitions for ‘sophisticated’ and ‘mature’ set a high bar.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Curiously, the survey also documented the percentage of leads that companies reported as being “returned for nurturing.”

Lead Nurturing 178

Lead Nurturing Marketing Report Lead Scoring Lead Ranking 178

KoMarketing Associates

DECEMBER 11, 2017

Compared to 2016, more marketers now have a documented personalization strategy. In 2017, about 60 percent claim they have a documented personalization strategy, which is an increase from approximately 55 percent last year. Nearly 70 percent of those who have a documented plan claim that they exceed revenue expectations.

Personalization 182

Personalization Planning Content Marketing & Strategy 182

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Hubspot

NOVEMBER 22, 2023

Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. But, we promise that none of our survey respondents were persuaded by us to say this. Document Tracking and Management: Track the status of your documents in real-time.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.”

Enterprise Management 104

Enterprise Management Marketing Automation Services Budget Programs Gartner 104

Salesforce Marketing Cloud

APRIL 5, 2024

According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. I always find I have the Salesforce Lightning Design System documentation (for Keyboard Interaction Accessibility Guidelines ) available and up when I am creating something.” Ensure yours is on the list.

Design 98

Design Guidelines Forrester Barriers 98

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Once you determine what is most important about the work you do in your martech tool, make sure you have created a governance document that your IT department has signed. Have you done your research?

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

KoMarketing Associates

MARCH 26, 2018

Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

Martech

FEBRUARY 6, 2024

Think of all the well-documented changes lockdown brought about — in our already digitally-connected culture anyway. From the context of the Winterberry report, I think it’s fair to say that they are refocusing the term on the use of AI, generative AI and machine learning in content creation. Click here for survey Get MarTech!

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Kapost

JANUARY 24, 2017

That’s why it’s important to document your content marketing knowledge. Create a Reporting Structure. A reporting structure can help your content marketing team stay accountable to goals, track progress, and maintain the operational structure. Create a Team Journal. Final Thoughts.

Planning 48

Planning Allocation Marketing Strategy Marketing & Strategy 48

Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. In a CMI (Content Marketing Institute) B2B Content Marketing report , they ask this question. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

KoMarketing Associates

MAY 2, 2019

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 percent) claimed that they do not have a documented social media strategy. percent) claim that social media is “very important” to their overall marketing strategy. However, 19.1 However, 19.1 percent weigh discussion.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” From lead generation to closing deals, visually document each step. Image credit: Zendesk Surveys or online quizzes can be excellent tools for lead qualification. First, map out every step.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

JANUARY 8, 2024

What KPIs should be reported on to show success? During implementation, a more detailed document will be required to address specific technical and operational aspects. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. What KPIs should be reported on to show success?

SMS 69

SMS Marketing AI Best Practices CMO 69

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. It might be time to eliminate these words entirely from your marketing lingo, have the language reflect reality more closely and perhaps get more reporters’ attention too. Podcast: Play in new window | Download.

Social Media 156

Social Media Dwell Media B2B 156