Trade Press Services Newsletter

MARCH 2, 2023

Spring-clean files by organizing documents, photos, spreadsheets and other files, so everything is easy to find. Your marketing plan should be a living document. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services. Evaluate automated emails. Revisit your marketing plan.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. As the saying goes, failure to plan is a surefire plan for failure. Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. How to avoid it: If you don’t have a documented strategy in place, it’s not too late! The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Trade Press Services Newsletter

JULY 6, 2023

Your resume should be a living, breathing document that showcases your accomplishments and brings your story to life. The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services. Would you like our support in creating a resume that reflects your personal brand?

Personalization 130

Personalization Tips Brand Identity Branding 130

Launch Marketing

MAY 8, 2019

Planning tip: Get together around a white board with your product management team to ideate and align on the most pressing problems and issues current customers or prospects are dealing with. The post 5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar appeared first on Launch Marketing.

Allocation 48

Allocation Marketing & Strategy Marketing Strategy B2B Marketing 48

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Today, the outputs of ChatGPT are impressive in documentation areas. Generating press releases.

Marketing AI 114

Marketing AI User-Generated Content Training Press 114

Envy

FEBRUARY 21, 2022

This is done by pressing the “Reports” tab, and then clicking “Dashboards”. Once you’ve chosen the right dashboard, all you need to do is press “Actions” on the top right, and click on “Add external content”. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”.

Hubspot 116

Hubspot Features Press Marketing Report 116

Zoominfo

MARCH 5, 2021

According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). Think of it as the roadmap for your marketing campaigns.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Martech

DECEMBER 20, 2023

Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year. Because people learn differently, it’s beneficial to have in-person trainer-led sessions where users can ask questions, as well as written documentation and perhaps videos they can refer to on their own.

Practices 106

Practices Best Practices Training Guidelines 106

Martech

APRIL 27, 2023

The software includes all the code, examples and documentation businesses need to add safety to AI apps that generate text. including blog posts, press releases, social media posts, email templates, and more. WriteSonic has launched an AI-powered content generation platform.

Marketing AI 82

Marketing AI Features Press Template 82

Trade Press Services

JANUARY 15, 2024

Mistake #2: Lack of a Documented Social Media Plan CoSchedule found that organized marketers are 397 percent more likely to report success in their marketing initiatives. Organization starts with a marketing plan that is documented , consistently reviewed and revised, and includes social media tactics.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Stevens & Tate

FEBRUARY 17, 2023

While the documents may seem simple, organizations should strive to create a clear picture of their ideal brand. It can be hard to develop and cultivate a positive brand image without formal documents communicating your unique value proposition. Also, every business must formalize the offer in a mission and vision statement.

PR 90

PR Public Relations Brand Identity Branding 90

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. He came up with analytics that show several “happy words” — such as “pleased,” “excited,” “proud” and “thrilled” — litter the press release landscape, offering nothing in the way of real information.

Social Media 156

Social Media Dwell Media B2B 156

Kevin Indig

AUGUST 7, 2023

👂Inside scoop: Many years ago, we ran a lengthy deep dive into the user journey at Atlassian and noticed that most sign-ups had a touch point with our documentation before signing up. After adding visuals to the landing page, we saw a significant improvement in conversion rates.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Albacross

AUGUST 27, 2019

Customers will always look for options to resolve issues by heading straight to your help documents. And that can be done only when you have your help documents in place. You can stay on track with your help documents is to create one each time you release a feature. If your knowledge hub is empty, then it is a turn-off.

B2B Sales 64

B2B Sales Press Top of Funnel Churn Rate 64

Envy

FEBRUARY 14, 2022

Let’s say you work with a text document that contains certain phrases or important details that you copy-paste into emails on a regular basis. To send an email to a contact in the database with the snippet inside you locate that contact, then press “email”. Instead of copy-pasting each time, you can just use a snippet. Simple as that!

Hubspot 108

Hubspot Features Press Template 108

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. What is a competitive analysis report?

Analysis 91

Analysis Marketing AI Examples SWOT 91

Trade Press Services

JANUARY 21, 2024

File sharing : While email offers attachments, Slack enables consistent and organized file uploading and sharing so documents and media can be easily organized in one place. The post Using Slack for Internal Communication: How to Leverage the Application for Maximum Results appeared first on Trade Press Services.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Tomorrow People

DECEMBER 2, 2020

Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. Product launch plan Document the launch plan in detail, creating a roadmap of actions, roles, and responsibilities so that every step is clear and ready to be set in motion.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

SmartBug Media

NOVEMBER 17, 2023

Consider two keys to executing a platform move: Create a business requirements document. A business requirements document is used when engaging with diverse stakeholders, clarifying impending changes and their impact on each team. The document helps distill what’s changing, how it needs to change, and ideal results. formatting).

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Choozle

MARCH 27, 2024

Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers. These IP matches are attributed and documented, indicating that someone within the household completed the intended action directly from viewing the CTV ad.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Marketing Insider Group

MARCH 29, 2021

Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

DECEMBER 14, 2021

Before you give writing feedback, provide your writers with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style. Our method; briefing documents for each of our clients. Google Docs are living documents, so your goals can change without derailing your process. Who are your buyer personas ?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

BOP Design

JUNE 8, 2021

Onboarding Documents. As such, it’s crucial to include client onboarding documents in your B2B content marketing strategy. Including sales sheets or other sales documents in a content marketing strategy ensures the sales team has what they need to nurture leads throughout the buying process. Company Insights/Press Releases.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. The book also documents step-by-step how some recent notable attacks developed and the critical factors that transformed them from minor brush fires into international news stories. It was more difficult than I expected!

Press 50

Press Peer-to-peer Amazon BtoB 50

Contently

NOVEMBER 3, 2021

“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists. Fact-checking resources and tools. Below are a few of the most common and helpful.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Anyword

JANUARY 4, 2023

Associated Press Stylebook. The Associated Press Stylebook (AP Stylebook) is one of the most comprehensive and widely used copywriting resources for native and non-native English speakers who want to become successful writers. With its extensive range of features, it’s a great way to get started and help hone your craft.

Copywriting 98

Copywriting Resources Press Course 98

Brandpoint

JANUARY 12, 2022

Census 2020 Timeline ) Lists ( Sample: Travel Document Checklist ) For more information and examples of infographics, check out this article by Vikas Agrawal. Now ask yourself: Should my content be an infographic? There are a couple of questions you can ask: Is the information engaging and relatable to a general audience?

VALS 156

VALS Sample Advertorials Content 156

DivvyHQ

JUNE 5, 2018

Much like content strategy, content workflow management is one of those things that most companies acknowledge as an important priority, but too few actually take the time to document and implement structured workflows. This represents an epidemic issue in the marketing world: half-measures.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Martech

JULY 26, 2023

They couldn’t even send me any documentation about the system because of security. And I get called into the president’s office and he brings out some from our major competitor press release that says they’re getting 200,000 hits on their website. But they said they’d take care of it. As I was going through customs into the U.S.,

Startups 85

Startups Cross-Selling Press Analytics 85

Top Rank Marketing

NOVEMBER 7, 2023

Identifying, qualifying and engaging with ideal influencers (53%) Measuring and reporting results (46%) Collaborating with influencers and creating content (40%) Creating and documenting an integrated strategy (38%) All of these challenges can be mitigated with the right partners on board.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

SmartBug Media

MAY 18, 2021

Build the Foundation, Then Document. Don’t overlook the importance of documentation, because brains aren’t as trustworthy as we think. With a documented brand strategy, you’ll avoid error, support future growth, and save time explaining your target audience to all your teams. Why are you writing the press release?

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

Trade Press Services

DECEMBER 4, 2023

LinkedIn has improved its search filters for content including videos, job posts, live videos, images, newsletters, articles and documents. The post New LinkedIn Features Can Transform How You Engage with Customers appeared first on Trade Press Services. Improved search by “content type.”

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Outgrow

OCTOBER 7, 2021

. #8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. As there are plenty of free directories available where you can distribute your press releases. and write about you!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101