Perfecting Buyer Personas: 5 Tips to Stay On Target

Content4Demand

Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. Which of these personas do you want to target? Are your buyer personas documented for your content creators?

How to Create Accurate Buyer Personas

Sharpspring

But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Buyer personas are fictionalized profiles of individual ideal customers, rooted in data from your existing successes. Buyer Persona Statistics.

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2020 Tips: Developing Buyer Personas

Sharpspring

But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Buyer personas are fictionalized profiles of individual ideal customers, rooted in data from your existing successes. Buyer Persona Statistics.

Why Personas Fail

Cintell

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Personas fail: 1. Do you know where your personas are?

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

How to create marketing that sings—with the most effective marketing personas

Litmus

The answer may very well be: Personas. What is a persona? A persona—sometimes called a user or buyer persona—is a representation of your key audience. It’s important to note that personas are representations only. What makes a good persona?

Understanding your audience: How to build a persona matrix

Tomorrow People

How the first step of any successful go-to-market is to understand and map out each persona’s characteristics. At Tomorrow People we recommend building out a persona matrix as a fundamental part of your GTM planning. This will be a living, breathing document.

Why Personas Fail

Marketing Insider Group

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. This gap is what the next phase of buyer persona maturity is all about.

Creating Awesome Buyer Personas

RockContent

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. Articulate the value of personas to all team members. You can do your research, develop insights, and even pen the perfect name for your personas, but won’t matter if your team or your cross-functional partners don’t buy in. Selling the value of personas is something you should be doing from the outset.

What is a Buyer Persona Insight? And, how to develop a rockstar B2B buyer persona?

Business Brainz

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. What is a Buyer Persona? Now, what is a Buyer Persona Insight?

Job Candidate Personas: A Guide for Recruiters

Zoominfo

Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce. Ready to learn more about candidate personas? What are job candidate personas— or career personas —? Marketers have long used buyer personas to identify their ideal customers. A job candidate persona is a semi-fictional representation of your ideal candidate. Why should I use job candidate personas? Create your personas.

Persona-Centric Product Messaging for SaaS Marketers

SmartBug Media

But one challenge SaaS marketers have is demonstrating the right features to the right persona to show the highest value. This is where your persona research comes into play. Identifying Top Opportunities for Persona-Centric SaaS Product Messaging.

Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic. What is a Content Marketing Persona? Identifying personas also helps new customers or patients find us in web searches.

Do Your Personas Need a Makeover?

ANNUITAS

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those personas aren’t going to get any cuter with age.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. This applies to buyer persona development today. Like a runaway train, buyer personas have run amok with incorrect portrayals of what constitutes insights and what methods of research are appropriate.

How to pitch your GTM messaging to a full range of personas

Tomorrow People

Customers: Who are your target personas? In such sectors tech personas (CTO, CIO, Head of engineering etc) will play more important roles in choosing technology solutions and partners. How this is done: persona research.

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How to Create Buyer Personas to Boost Your B2B Marketing

The Lead Agency

This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions.

Building on Buyer Personas When Needs Suddenly Shift

Launch Marketing

4 Questions for Interim adjustments to your persona playbook. As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas. Documentation Leads To Effectiveness.

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas. What Is a Buyer Persona? First up, let’s discuss exactly what a buyer persona is. The Science of Building Buyer Personas (infographic). NOW UPDATED!

A Framework for Optimizing Personas

Cintell

Yet, there is ample evidence that investing in persona research is well worth the effort. 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research.

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    Obtaining contextual understanding of the new social buyer persona will be a key element of formulating strategies that are successful and embraced by buyers. How Ready is Your Organization for the New Social Buyer Persona? Engage the Social Buyer Persona (customerthink.com).

Dear Marketers, Buyer Personas Still Need A Makeover

ANNUITAS

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age.

Why Buyer Personas are a Potential Obstacle to Demand Generation Success

ANNUITAS

What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report

Dear Marketers, Buyer Personas Still Need A Makeover

ANNUITAS

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age.

The Key Elements of Great Buying Personas

Heinz Marketing

It’s no secret that buyers’ personas are a key element to marketing and sales. Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers.

Inject rocket fuel into your marketing strategy… with personas

Really B2B

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet , which will give you all the info you need to create personas that drive real results. B2B Personas Buyer Personas B2B Buyer Personas B2B Marketing Personas

Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. 4 Steps to Developing a Buyer Persona.

Do Your Personas Need A Makeover?

ANNUITAS

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those personas aren’t going to get any cuter with age.

Activating Persona Insights

Marketing Advisory Network

One way we leverage these insights is to create personasdocumented summaries that explore what will motivate a particular audience. We even go as far as training our teams on these personas. Without adding a persona field in your marketing automation and CRM systems there is no way for a salesperson to leverage the training to make an outbound voice mail script that’s going to “wow” Or, for marketers to segment nurture lists by persona.

Why Understanding Your B2B Buyer Persona is the Crux of all Marketing Efforts

Lake One

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Personas.

38 Handy Stats to Prove the Value of Personas

Cintell

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Persona-driven marketing is 3X more effective (SiriusDecisions).

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What makes an effective persona?

Marketing Advisory Network

B2B Marketers face many challenges and when it comes to personas the number one challenge is an internal one – helping the organization as a whole understand the value of personas. Luckily, there is ample evidence that investing in persona research is well worth the effort. These three facts prove personas can drive tangible value to your organization and can help make your business case to invest now.

Rapid buyer persona development

Integrated B2B

My colleagues and I were recently thrown a challenge by one of our clients to identify and describe its key stakeholder personas in half a day. But always up for a challenge, my colleagues and I planned a high-intensity session with the outcome of clearly defined buyer personas representing the most important revenue streams. Why buyer personas? Developing buyer personas as a means to understanding and targeting potential customers is a common element of content strategy.

Creating Buyer Personas for Better B2B Marketing

The Lead Agency

As an exercise, creating buyer personas gives you a tangible person to present to. In the following article, we are going to evaluate the benefits of adopting buyer personas in your strategic planning , and the way to create a thorough representation of your target audience. What are Buyer Personas? Buyer personas are fictional character portraits that are specifically made to represent different segments of your audience. Creating a Buyer Persona.

7 Steps to Documenting a Content Marketing Strategy That Works

Hubspot

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. But there’s a pretty big difference between knowing you should do something and knowing how to do it -- which might explain why 89 percent of B2B marketers use content, yet only 37 percent have documented strategies. How to Document Your Content Marketing Strategy. 2) Target Audience Personas.

How to Effectively Develop B2B Buyer Personas

Launch Marketing

Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied. Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas.