SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives?

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Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Cintell

MAY 18, 2021

We have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 100

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Tomorrow People

JANUARY 8, 2021

Customers: Who are your target personas? In such sectors tech personas (CTO, CIO, Head of engineering etc) will play more important roles in choosing technology solutions and partners. How this is done: persona research. At Tomorrow People, we conduct extensive persona research to compile a detailed persona matrix.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer.

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Buyer Personas Social Media Media Ideal Customer Profiles 140

Marketing Insider Group

JANUARY 30, 2024

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. The primary use case requirements for each function and audience segment should be discussed and documented. This work must be conducted at each functional level. Value Model.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

ClickDimensions

MARCH 16, 2023

You might have heard of the term ‘ user persona ’ before, but what does it actually mean? A user persona is the creation of a business-based fictional character designed to represent a group of individuals who use a product or a service in a similar way.

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Work Management Marketing Management Ad Building Customer Satisfaction 95

The Lead Agency

DECEMBER 9, 2020

This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions. Steps to Creating a Buyer Persona in B2B. How big is their company?

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Heinz Marketing

FEBRUARY 20, 2020

It’s no secret that buyers’ personas are a key element to marketing and sales. Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers. But what I really want to talk about here are the key elements of a great buyer persona.

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Buy Buyer Personas Trigger Marketing Validation 97

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The Importance of Personas. What does this mean for SEO?

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Cintell

FEBRUARY 8, 2016

Yet, there is ample evidence that investing in persona research is well worth the effort. 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. The framework has four stages.

Lead Ranking 100

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Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Launch Marketing

MARCH 31, 2020

4 Questions for Interim adjustments to your persona playbook. As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. Takeaway: Review and reorder (if needed) your personas priorities.

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Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. What is a Buyer Persona? Buyer personas are one of the most important fraction of any marketing strategy.

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Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Personas create focus.

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Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Personas create focus.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Researching Your B2B Buyer Persona. Don’t have them? Image Source: Amwyright.me.

Buyer Personas 95

Buyer Personas B2B Marketing Planning B2B 95

ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Window Dressing-.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. This gap is what the next phase of buyer persona maturity is all about.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

ANNUITAS

MARCH 8, 2016

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Window Dressing-.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. 90% of companies using Personas have been able to create a clearer understanding of who buyers are. We’ve all been there.

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Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Do you know where your personas are?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Documentation Leads To Effectiveness.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Martech

MARCH 8, 2024

As a [persona], I [want to], so [that].” The “persona” is the audience, the “want to” is the action and the “that” is the outcome. Process: Streamlining operations Any tool, generative AI included, needs process documentation. The best and most effective way to engage people in the initiative is through user stories.

Work Management 117

Work Management Marketing Management User-Generated Content CMO 117

Kapost

JUNE 2, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content. The post How to Create B2B Personas that Inform Content Marketing Strategy appeared first on Kapost Content Marketing Blog.

Marketing Strategy 105

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 105

Sage Marketing

MARCH 8, 2022

Who’s your ideal buyer persona? So why is it so important for us marketing execs to understand the buyer persona and how do we break it down into pieces to really understand it? Buyer personas are a major component of any effective inbound marketing strategy. So how do you go about defining your buyer persona? .

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

Who’s your ideal buyer persona? So why is it so important for us marketing execs to understand the buyer persona and how do we break it down into pieces to really understand it? Buyer personas are a major component of any effective inbound marketing strategy. So how do you go about defining your buyer persona? .

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. 2) Target Audience Personas. You need to research and create detailed audience personas. 3) Content Mix Plan.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Detailed and heavily researched buyer personas. The good news is that most of you have one.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Really B2B

APRIL 24, 2019

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i].

Buyer Personas 49

Buyer Personas Marketing & Strategy Marketing Strategy Marketing 49

Launch Marketing

MAY 8, 2019

In addition to assigning specific team members to specific deliverables, it should denote which funnel stage the content serves , which personas are being targeted, due date and other information relevant to your strategy. Naturally, this can’t occur if your team hasn’t already developed and operationalized buyer personas.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

NuSpark Consulting

JUNE 2, 2016

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Many companies create personas, and not one itsy-bitsy thing changes. But here’s what happens.

Buyer Personas 100

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The Mx Group

AUGUST 16, 2017

Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We’ve developed personas, but they aren’t getting used. I would recommend first trying to answer these key questions: Do your personas really represent your buyers’ perspectives?

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

ANNUITAS

DECEMBER 3, 2013

What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report'

Buyer Personas 100

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Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Researching Your B2B Buyer Persona. Don’t have them? Image Source: Amwyright.me.

Buyer Personas 52

Buyer Personas B2B Marketing Planning B2B 52

SmartBug Media

OCTOBER 22, 2019

This is where buyer personas come in. Buyer personas help you effectively connect your value propositions to customer pain points in a language they speak. Personas can help with many facets of your business, but in this article, we concentrate on their application to digital marketing. What Is a Persona in Digital Marketing?

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Buyer Personas Planning Deliverability Paid Search Agency 60

Heinz Marketing

MARCH 28, 2023

Document buying signals they are looking out for, and document pain points they are hearing. This is useful information for documenting your buying committee and personas. Document and test your findings Document your ICP definition with all the firmographic and technographic data you collected above.

Ideal Customer Profiles 101

Ideal Customer Profiles Marketing Analytics Tools Business Validation 101