The ROI Guy

OCTOBER 13, 2010

Completely customized by Alinean or Alinean partner to empower one-to-one marketing campaigns, the Alinean Interactive White Paper is a SaaS hosted application that turns a traditional white paper into a customized and engaging interactive document.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Opportunity Management. Document Library.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

markempa

MAY 22, 2017

Have you recently looked at your lead routing and assignment process? LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Case in point. Did you catch that?

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Markempa

MAY 13, 2019

Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Customer Experience Matrix

NOVEMBER 29, 2010

GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. It has also improved its CRM integration to synchronize data in real time, show Treehouse events within the CRM interface, and allow salespeople to add leads to campaigns and remove them. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Lead Liaison

MAY 1, 2018

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Product Management: Atlassian Jira. Customer Documentation: Atlassian Confluence. Middle of the Funnel : Lead Management Automation (LMA)™. Product Management : Atlassian Jira Cloud.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Product Management: Atlassian Jira. Customer Documentation: Atlassian Confluence. Middle of the Funnel : Lead Management Automation (LMA)™. Product Management : Atlassian Jira Cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Although most demand generation systems use an interface more like building a Word document, OfficeAutoPilot’s approach is a fairly common alternative and perfectly acceptable.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. It’s pretty limited.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Kapost

OCTOBER 21, 2016

Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Product & Engineering: Project Portfolio Management, like Jira / Atlassian, Rally, Workfront, Pivotal, and Planview. The second is quite strategic.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Customer Experience Matrix

APRIL 14, 2009

Marketing materials, including downloadable documents as well as emails and Web pages, can be shared across several campaigns. Users also define one or more scoring processes, which can assign lead status (new, open, contacted, qualified, etc.) and execute actions when leads meet status and score thresholds.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

MLT Creative

MAY 26, 2010

Market Bright Market Bright enables companies to execute campaigns on their own, with automated lead scoring and closed-loop marketing analytics. Market Bright also provides full document storage and asset management. Neolane's software includes: campaign management software, MRM, interaction and message center.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40