ATAK Interactive

APRIL 9, 2017

In 2019, a website needs to be a document that can be easily edited and updated. Google analytics can be used for SEO, but it can also provide information about the paths visitors take on your website, and how they take the actions that your organization needs for online lead generation. The Symptoms of an Internet Relic.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

MARCH 1, 2016

Let’s say you have some great lead generating content pieces. You’re probably already tracking registrations for content downloads, webinar registrations and other online lead generation form completions, but don’t forget to track conversion from social posts. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Industrial Marketing Today

DECEMBER 17, 2010

This can be a simple bulleted Word document with the main sections bolded and sub sections as bullets. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence. Integration with other online lead generation and management tools. Don’t start the redesign without a blueprint (site map).

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Hinge Marketing

FEBRUARY 24, 2014

I found six key takeaways to the study: 1) Successful firms have a documented content marketing strategy. Overall, the study found that 44% of the surveyed B2B marketers had a documented content strategy. It’s hard to ask or answer these questions without a documented strategy. Has each step been implemented appropriately?

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 3) Use Lead Generation Social Ads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Industrial Marketing Today

NOVEMBER 17, 2010

By now it is well documented that the Internet has changed buyer behavior dramatically and permanently. Lead or demand generation is still the number one priority of industrial marketers and content is the fuel that drives this marketing engine these days. See my earlier post If You Want Better Leads, Set Your Content Free ).

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60