Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Traveling back to Seattle from inaugural @HubSpot Connect partner day.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Martech

SEPTEMBER 1, 2023

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. HubSpot, for example, has an integrated AI assistant to help create and polish content. You can now use generative AI to create audio files using another person’s voice — what is your position on this?

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 97

Media Brand Identity Branding Storytelling 97

Tomorrow People

DECEMBER 2, 2020

Brand marketing teams were doing a great job of focusing on overall positioning and brand strategy. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

SmartBug Media

OCTOBER 7, 2022

It’s worked for us, and we highly recommend that you check out the document at the end of this article to use it as a starting point. As a disclaimer, we use HubSpot for our customer relationship management (CRM) platform and utilized their basic lead scoring model to develop our own.

Lead Ranking 59

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 59

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. Graphic: HubSpot. The second is to see how they position themselves in the market and how you want to position your company in response.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

APRIL 5, 2024

Using tools like HubSpot or Google Analytics, you can look at your website’s analytics and see which content generates the most page views, which content your visitors spend the most time reading, and which content results in the most conversions. Document and update your new content marketing strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Hubspot

JANUARY 7, 2020

All of this, while ensuring a positive return on your marketing investment. HubSpot's marketing operations team is all too familiar with the challenge of more , having tripled the size of our marketing team in just three years. Document everything, and document it well. What could go wrong, right?). Keep systems simple.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing Automation Services 93

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

NOVEMBER 8, 2023

Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Transitioning into a leadership role requires a whole new set of skills and strategies. Lay a robust foundation.

Work Management 65

Work Management Lead Ranking Allocation Hubspot 65

Martech

AUGUST 16, 2023

B2B buyers want immediate access to information, whether it’s product specifications, pricing, or support documentation. While there are a number of ways to implement these ideas, I’ve spent the bulk of my career helping teams leverage a marketing platform like HubSpot to architect and deliver remarkable customer experiences.

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management B2B 94

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. Blogging Statistics for Marketers Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. 60% of marketers have a documented personalization strategy. Only 14% of bloggers write blog content that’s 2,000+ words in length.

Statistics 98

Statistics Paid Content Stats Blogger 98

Navigate the Channel

MAY 19, 2023

In a survey from 2020, the Content Marketing Institute revealed even bleaker numbers, including 69% of B2B marketers have a documented content marketing strategy, but only 42% of B2B companies consider themselves in the “sophisticated” or “mature” phase of content marketing. What information do they want? What are they not interested in?

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Heinz Marketing

OCTOBER 25, 2022

Some introspection and systems development now will lead to big gains as growth retakes its position at the top of the org-health chart. If you are in the unfortunate position that you have to make cuts, then knowing what your ideal org structure is will help you avoid removing key roles. This is also true of scaling back.

Efficiency 112

Efficiency Elasticity Ad Building Planning 112

Tomorrow People

MAY 9, 2022

This will positively shift the dynamic by demonstrating that you see your internal launch as an opportunity to facilitate collaboration and two-way communication. To help you further understand the needs, priorities and challenges that your internal stakeholders have, create an internal persona research document.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Contently

APRIL 6, 2023

The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. Some are comprehensive, like The Buyer Persona Institute’s example , while others are more of a snapshot, like HubSpot’s Make My Persona tool. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hubspot

AUGUST 23, 2022

HubSpot and HelloSign customers can grow better together. Click here to save 20% on eligible HubSpot plans if you're a HelloSign customer. AI is #1 on HubSpot's 23 Innovative CRM Trends to Pay Attention to in 2022 list for good reason. Tools for Insights and Context. In sales, context is everything. AI CRM Tools.

Top of Funnel 55

Top of Funnel Lead Ranking Work Management Lead Scoring 55

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. We used this approach when building HubSpot's Business Templates directory , which launched in March 2019. Add descriptive alt text.

Design 69

Design Hubspot SEO Lead Scoring 69

Kevin Indig

APRIL 1, 2023

Content that has the purpose of driving awareness and revenue should be measured with different numbers than content with the purpose of sharing a worldview, position or announcement. We can look at two sources for Google’s definition: the Search Quality Rater Guidelines and Google’s SEO Documentation.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Hubspot

JUNE 22, 2020

Additionally, if your new hire needs access to any special systems, have the steps they need to take to gain access documented so the employee can immediately begin requesting the access they need to do their role. Have digital onboarding and company culture documents ready. Setup welcome video conference meetings with your team.

Allocation 73

Allocation Deliverability Training Hubspot 73

Hubspot

JUNE 28, 2022

I like the way you positioned that solution … I'm going to use that next time, too.' Additionally, it's helpful to have a centralized document repository, like Dropbox , to keep important documents and secure proposals, pitch decks, sales assets, and more. Fortunately, all hope is not lost. Remain transparent.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

SmartBug Media

OCTOBER 20, 2021

Use case and testimonial videos, educational videos, branding and positioning videos, 1:1 personalized videos. Document sharing and tracking - who viewed your attached document and for how long?! Sales tools in HubSpot! Someone might want to consume a video while someone else may want a video. Video is Important! -

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Martech

NOVEMBER 2, 2021

“There’s really just thousands of technologies that solve very specific pains, and I think that’s a really positive thing that that tech exists to be able to solve very niche problems.” HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Automation Account Based Marketing 124

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. Why You Need to Invest in Content Operations “A documented, enforced Content Operations framework powers a brand’s ability to deliver the best possible experiences.” We recommend HubSpot. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

ClearVoice

DECEMBER 2, 2019

All in all, when looking ahead at 2020, there are several emerging trends that marketers should be aware of, and also how martech tools can help better position businesses to embrace those trends. With this solution, you can lock in how your logo should be used, what colors are available, the content that can be placed into a document, etc.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Hubspot

SEPTEMBER 29, 2023

According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance. The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support.

Enterprise Management 59

Enterprise Management Work Management Software Lead Scoring 59

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. This is why HubSpot recommends a topic cluster approach to SEO.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

MAY 21, 2020

Known affectionately as "MOps" at HubSpot, the marketing operations team is responsible for making sure the highly complex technology used at HubSpot is always top-notch, which helps the greater marketing team (and business as a whole). Let's learn more about marketing operations and why these teams are essential to a business.

Work Management 101

Work Management ROMI Planning Marketing Management 101

Navigate the Channel

NOVEMBER 2, 2022

According to inbound marketing and sales software giant HubSpot, “a PR strategy helps a business create, organize, and measure the effectiveness of its public relations tactics over time. After you’ve disavowed doing silly stunts as part of your “public relations” strategy, it’s important to develop and document a plan.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Hubspot

JUNE 16, 2020

Business acumen, or the level of understanding you have in regards to how a business runs, gives you credibility and trust when you are positioning your product or services. HubSpot Sales Manager Mintis Hankerson says: "You need to understand your customer's business before you even reach out to them or draft the first email.

Peer-to-peer 77

Peer-to-peer Hubspot Forecasting Allocation 77

Hubspot

AUGUST 1, 2023

HubSpot CRM includes ChatSpot to help you do your job faster. While AI can’t get that positive gut feeling, it can quickly analyze a lot of data. It’s not surprising to hear that when surveyed, HubSpot found that 53% of sales teams already use AI tools offering data-driven insights. Just ask ChatSpot for it.

Marketing AI 52

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 52

DealSignal

NOVEMBER 14, 2023

Catering to the unique requirements of both budding startups and well-established enterprises, DealSignal solidifies its position as the premier choice for businesses across the spectrum. Their intent data tool, superior data quality, and responsiveness further fortify their position as a leading B2B data provider.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

Hubspot

NOVEMBER 19, 2020

Featured Tool: HubSpot Buyer Persona Templates. Featured Tool: HubSpot Market Research Kit. Understanding your hypothetical positioning in a market is key before attempting to enter it. Featured Tool: HubSpot's Marketing Plan Template. Featured Tool: HubSpot Go-to-Market Kit. Review Your Buyer Personas.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Martech

MAY 23, 2023

Whether you’re adopting ChatGPT for SEO or trying to get the sales team to use HubSpot sequences, your goal is to ensure a smooth transition, minimizing disruption to your team. By nurturing these skills, you’ll be better positioned to tackle the challenges of a rapidly evolving industry.

Planning 105

Planning Allocation Work Management Marketing Management 105