Remove long-tail
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How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Hubspot

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords.

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How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search. These long-tail keywords will help determine the angle your content should address.

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10 Planning Tips to Prevent a Wasted Marketing Investment

Hubspot

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 9) Document your sales process. If not, why?

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How to Teach Yourself SEO in 30 Days

Hubspot

HubSpot Marketing Blog. Again, Moz has a great resource which documents and details all known algorithmic updates since the year 2000. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Here are some blogs you should bookmark right now. Search Engine Land. Search Engine Watch. MatthewBarby.com.

SEO 28
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The Optimal Keyword Density Rate for Inbound Marketing SEO

Navigate the Channel

It’s a place where true SEO folks are at their happiest, but for the rest of us, it stands for frequency-inverse document frequency and is a way of determining content quality “based on an established expectation of what an in-depth piece of content contains,” according to keyword research and online ranking data SaS platform Semrush.

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The Future of Content Strategy

Hubspot

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

We do that here at HubSpot, actually. Depending on what type of personality your boss has, you might even want to position it as his/her time being worth more than that type of minutiae, or offer to let him or her train that designated colleague. because it is. Nothing gets published on this blog without a second set of eyes.