Martech

APRIL 23, 2024

Once you determine what is most important about the work you do in your martech tool, make sure you have created a governance document that your IT department has signed. Just keeping an eye on changes to terms and conditions will not protect you from rising labor and capital costs related to your vendor’s IP.

Enterprise Management 79

Enterprise Management Work Management Marketing Management Vendors 79

Modern B2B

NOVEMBER 13, 2023

If you’ve rebranded, how many of your assets such as images, templates or documents need to be retired to prevent them being used in error? Together, these form the foundation of good governance. This along with good governance documentation, should limit technical debt. Discontinued assets.

Work Management 52

Work Management Template Advertising Agencies Paid Search Agency 52

Martech

MARCH 14, 2023

In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022). This may spark insights into key areas of research that are not initially obvious to marketers.

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Martech

AUGUST 15, 2023

Understand how to make search faster in your DAM Learn about document classification It is often said that the highest form of flattery is theft, but let’s call it “borrowing.” Look to groups that need to incorporate complex documents into simplified enterprise search, including: The librarians (Harvard has a wonderful guide to the subject ).

Digital Asset Management 75

Digital Asset Management Enterprise Management Work Management Marketing Management 75

Martech

SEPTEMBER 1, 2023

These should be regularly reviewed to address new applications and any issues that surface. This is very quickly going to be something that any prospective customer, and in particular, their infosec department, will want to review as part of their qualification process. Now’s the time to act on this.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Hubspot

APRIL 13, 2021

Once the RFIs are submitted, the company will review them and shortlist the best options, armed with more insight. The document specifies the scope and price so potential vendors can put together a bid for the work. RFPs are a decision document, so the questions are more targeted and specific. Government of Canada.

RFI 80

RFI RFP Marketing Proposals Vendors 80

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Update Your Privacy Policy.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Contently

FEBRUARY 23, 2018

In 2017 we made significant investments in each component of the Contently offering to help marketers enforce brand governance, increase audience engagement, and improve workflow efficiency. Content review and Tone Analyzer: Content marketers need to able to manage their brand and maintain compliance at scale.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

KoMarketing Associates

JANUARY 12, 2017

Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

Salesforce Marketing Cloud

DECEMBER 20, 2023

Due to the stringent regulations that govern these sectors, demonstrating transparency in AI is all the more important. Establish a transparency framework that documents the model’s design, data sources, and oversight mechanisms. Think HIPAA in healthcare and customer protection in financial services.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Martech

JANUARY 25, 2024

3 observations from 2023 to help you in 2024 2023 in review: 3 key trends to inform your 2024 marketing plan What I’d like you to do after you finish reading this article is to write down your own three words, maybe on your next break or commute. Put some thought into it; this is not just another homework assignment. Class is not in session!

Marketing AI 135

Marketing AI Email Marketing Planning Work Management 135

Customer Experience Matrix

AUGUST 27, 2020

To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. Discovery borders on data governance, quality, and identity resolution, although these are generally outside the scope of a privacy system. The first step is to define a framework of the functions required for a privacy solution.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Contently

AUGUST 5, 2020

MD Financial discovered three core needs: peace of mind about their portfolios during volatility, how MD was going to address their unique financial needs during the pandemic, and an understanding of what government programs were available to them. Its audience visited the tool over 15,000 times. ” Research backs this up.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Champion Communications

AUGUST 11, 2022

The Incode solution uses document verification to confirm that an ID is authentic during check-in and also uses facial recognition through a selfie to match each guest with their identity document. . CEO of Versarien, Neill Ricketts spoke about the company’s many accomplishments and what he envisages for the future.

Work Management 62

Work Management Advertising Channels B2B Thought Leadership CMO 62

Valasys

JANUARY 18, 2024

You’re not alone in this struggle; many have found themselves in a maze of requests for documents and detailed information, often leading to frustrating delays. This implies that even before you consider listing your first product, you’ve got to ensure that these documents are readily available and up-to-date.

Amazon 40

Amazon Planning Marketing Management Paid Search Agency 40

Martech

SEPTEMBER 21, 2023

.” Before releasing anything created by generative AI to an audience, you need to have human review and approval. It’s there to help people who, say, need to go through 10 documents to get an answer to something; now they can do it in one minute. But one of the benefits of genAI is the speed and scale of its creativity.

Gartner 124

Gartner Marketing AI Enterprise Management Marketing Management 124

Hubspot

APRIL 1, 2021

Note: The following steps outline how to verify a Facebook Business Page — if, instead, you want to verify a profile, you'll fill out the same form, but you'll need to upload a copy of your official government-issued photo identification, instead. Something is wrong with your submitted documents. Might be a self-filed document.

Facebook 87

Facebook Hubspot Ideal Customer Profiles Profiling 87

Sprout Social

SEPTEMBER 26, 2023

Please review our full disclaimer before reading any further. Accountability and governance Your corporate AI use policy must clearly describe the roles and responsibilities of individuals or teams entrusted with AI governance and accountability in the company. Here are some practical factors to consider.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

BenchmarkONE

DECEMBER 2, 2021

First and foremost, establish the policies, guidelines, and expectations to govern remote work at your organization. That means you should share the remote culture document with every employee. Here, you have options like emailing employees or distributing the document across all your company’s communication channels. .

Companies 77

Companies Business Lead Ranking Guidelines 77

Zoominfo

OCTOBER 28, 2019

CCPA documentation goes on to provide specific examples of personal data. As it pertains to CCPA, publicly available information refers to data that is lawfully made available by federal, state, or local government records. Analyze your data collection and documentation processes.

Privacy 154

Privacy Privacy Policies Business Act-On 154

Customer Experience Matrix

APRIL 13, 2018

Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine. approach, which has much looser consent requirements and no individual rights to review companies' actual behaviors. That’s very different attitude from the U.S.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. But where do you start? Should you train your own LLM? That’s where the Einstein Trust Layer comes in. More on this later.)

API 138

API Generation Ad Building Paid Search Agency 138

Zoominfo

AUGUST 16, 2019

The GDPR does not just govern sensitive personal information like health records (as is the case with HIPAA in the U.S.); rather, the GDPR governs all information relating to an individual. Make sure you carefully review the law in its entirety and seek counsel to understand all of your obligations. Woah … any information?

Planning 165

Planning Zoominfo Opt-out Opt-in 165

Content Standard

SEPTEMBER 19, 2023

Generative AI tools, including image generators, have a well-documented tendency to generate discriminatory outputs. For this reason, our solution leverages generative AI to adapt content originated by human experts before sending it to our in-house editorial team to review for quality, accuracy, and credibility.

Enterprise Management 102

Enterprise Management Generation Work Management Marketing Management 102

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

DiscoverOrg

MARCH 29, 2018

The GDPR does not just govern sensitive personal information like health records (as is the case with HIPAA in the U.S.); rather, the GDPR governs all information relating to an individual. Read (and review with your legal team) the actual text of the regulation to determine how you should prepare. Woah … any information?

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

Pam Didner

MAY 14, 2020

With the acceleration of new cases and lack of feasible solutions, state governments swiftly issued “shelter-in-place” executive orders and mandated closures of restaurants and non-essential commercial businesses. Then, Document the daily huddle routine and turn it into the documented marketing version of a Business Continuity Plan.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Zoominfo

JANUARY 19, 2020

Social media and review sites give customers free rein to voice their opinion about a business or product. While bad online business reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. 92% of B2B buyers are more likely to make a purchase after reading a trusted review.

Business 130

Business Opinions Press Contact Marketing 130

BenchmarkONE

APRIL 8, 2020

Review: Articles that need to be reviewed by the editor. They are also in a good position to document your content creation processes. As your team grows, they should be able to make additions or changes to your process documents and answer questions from new members. To Do: Content that needs to be written.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

TrustRadius Marketing

JULY 27, 2022

Reviews from their B2B customers have shown a lot of issues with formulas and the overall UI. For more information about licensing see their documentation here. For billing information about active users see the documentation here. Many verified user reviews praised Kissflow’s functionality for being very easy to use.

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

Kevin Indig

JULY 31, 2023

You should absolutely gain governance over the footer as SEO (team). Living Cozy links to the most important guides and review pages. At the same time, making changes to the footer is typically quite easy because most organizations don’t care about it. That’s a mistake!

PageRank 98

PageRank Microsite Comparison SEO 98

Zoominfo

AUGUST 16, 2019

The GDPR does not just govern sensitive personal information like health records (as is the case with HIPAA in the U.S.); rather, the GDPR governs all information relating to an individual. Make sure you carefully review the law in its entirety and seek counsel to understand all of your obligations. Woah … any information?

Planning 100

Planning Opt-out Opt-in Paid Search Agency 100

DivvyHQ

APRIL 18, 2019

Since the very beginning, these research reports have continually called attention to a rather disparaging stat regarding the large percentage of companies that practice content marketing, but do so without a documented content marketing strategy. Your documented strategy is your map. ” Well that’s discouraging.

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

DivvyHQ

APRIL 29, 2022

Defining and documenting your content production workflows is key, not to mention having the right tools to keep team members efficient and accountable. Despite having a solid content strategy, execution plan, and content team, your content production process can still turn into a chaotic mess.

Product 87

Product Content Efficiency Planning 87