Why Traditional Approaches to Content Governance Don’t Work


In fact, the biggest ones can have hundreds of thousands of documents in their content libraries. And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". Blog Content Governance Content Marketing

The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance


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Data Governance: Take a Holistic Approach to Expand Data Value


of their IT spend on data governance. Maybe it’s time to invest in data governance and make it a more formal strategy. This article covers key points about data governance, components, benefits and best practices. What Is Data Governance? Best Practices in Data Governance.

What is a Content Governance Board—And Why You Need One


Then you should consider appointing a Content Governance Board (CGB). Owning and governing the content operation, and changing the approval process. When you operate by the by the mantra, “produce better content, faster,” it’s essential to empower team members through documenting ideas. The post What is a Content Governance Board—And Why You Need One appeared first on Kapost Content Marketing Blog.

7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

In the past, data analysts would have had to comb through thousands of documents to search for specific data points. Trend #7: Data Governance Will Be a Top Priority. In 2020, data governance will become much more than a buzzword as the hype around data privacy continues to heat up.

How to Create a Flexible Content Plan That Gets Results

Content Marketing Institute

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools.

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Plato, the Allegory of the Cave, and the digital enterprise, part 1


Critics of the Government’s protectionist policy have warned that Brazil is in danger of excluding itself from the computer revolution, while those who favor the market restrictions insist the system is necessary if the country is to secure its technological independence. When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise.

Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Governments have taken decisive steps to curb data frauds and leaks and give power back to consumers. Learn more: The 2020 Data Governance Guide for Beginners. Create a Documented Process to Collect Information. Data Governance

5 Key Elements of Customer Data Privacy

Martech Advisor

Companies often create long and complicated policy documents meant to confuse the audience. Data GovernanceData privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn.

The holistic challenge of information in business optimization


Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Managing all the information in the enterprise is a core activity of business: both internally and in the interactions with the broader ecosystem including customers, partners, government institutions and other parties.

Inside the UK Government’s Controversial Content Campaign to Stay in the EU


And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 The slick content outlined the government position, but some people are worried that it will unfairly influence the electorate’s view. Back then, government leaflets backing Britain’s membership of the bloc were also seen as decisive.

How Can Marketers Benefit from a VPN

Martech Advisor

Fortunately, VPN can help you share and access all your sensitive information and necessary documents without fear of hacking. Data GovernanceA lot of new marketers don't realize, but a VPN tool can be a great addition to their kit.

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The Content Marketing Brand Management Checklist


Without an efficient governance system of necessary checks and balances, two things can happen to a brand: Benign mistakes can turn into PR nightmares, or approval processes can become begrudgingly slow. Our plagiarism technology detects even the smallest of similarities in content then sends an email to (real-life) reviewers who assess the documents in question. Voices brand management governance grammar seo tone workflow

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Three Lessons for Government Contractors From the 2019 Trump Budget


On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity, and security of the American people.” (Efficient, Effective, Accountable: An American Budget , Office of Management and Budget, US Government Publishing Office, 2018; 2). Congress controls the actual spending of the Government. Government Marketing

5 Factors That Could Impact Your Content Strategy in 2017


At Contently, we use our Document Analytics tool to look at engagement on a granular level by tracking time spent per page and relying on heat maps for clicks and mouse placement. Tone analysis is important for brand governance. Brands ROI Voices algorithms brand governance Content Strategy Freelancers Infographics workflowNobody wishes you luck unless you’re an underdog.

Oracle’s Social Media Policy

Paul Gillin

This is a nice, concise document that covers all the bases I can think of. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall.

Matt’s App of the Week: Boardable

Heinz Marketing

Especially for boards that don’t meet as often or come from disparate locations, Boardable makes it easy to put all key documents, polling tools, scheduling and more in one place. From governance to parking lots of great ideas, it’s a great system and huge time saver.

Where have all my customers gone?

The ROI Guy

This article by Don Tennant and IT BusinessEdge confirms a report by Gartner of a week ago, documenting the shifting decision making landscape: [link] utm _source= itbe & utm _medium=email& utm _campaign= ABG & nr = ABG I summarized the Gartner report and its implications in a prior blog post here: [link]. ROI Gartner IT Economics IT Budgets TCO IT Governance Alinean IT SpendingAre you ready to market and sell to the CFO?

How to Verify Your Facebook Page in 5 Steps [+ Why You Should]


Note: The following steps outline how to verify a Facebook Business Page — if, instead, you want to verify a profile, you'll fill out the same form, but you'll need to upload a copy of your official government-issued photo identification, instead. Might be a self-filed document.

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages.

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Government/World Data. CIA World Factbook – One of the most interesting content data sources on our list, the CIA World Factbook provides free access to history, population, culture, government, geography, environmental, military (and more!)

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

It’s a 175-page document, so it’s heavy with details. The real find in this document is the explanation of key models they use to determine if content is low or high quality. Civics, government, and law. SEO is something content marketers have to tweak and refine continuously.

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Strategies for CMOs to Protect the Golden Playbook


The relationship between China’s businesses and government is very different than the corporate / government landscape in the US. The most secure companies that I work with use the same virtual data handling protocols deployed by high-level government agencies. Everytime I access an internal marketing file, my credentials are watermarked into the document. CMOs have a tough enough job as it is.

The Straightforward Guide to RFIs


The document specifies the scope and price so potential vendors can put together a bid for the work. RFPs are a decision document, so the questions are more targeted and specific. Best Practices for RFI Documentation. Government of Canada.

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Here is an example of a recent speech David gave to an audience of local government IT managers. Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. Both Paul and David have run and participated in various webinars and online meetings over the years.

Third-Party Lead Generation and GDPR Compliance


Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. Documented processes followed for the protection of personal data. The UK will likely be governed by GDPR rules for a while.

How Marketing Can Enable Sales with Pre-Built Email Templates


Governance. Once the documentation was finished, sales went through training in how to work with the templates. However, marketing should still provide training and support for sales reps, such as: How-to documents. A key component of marketing success is handing prospects over to sales for them to be converted into customers. Therefore, marketers should be nurturing prospects and getting them ready for sales and making things as easy as they can for sales to bring it home.

How digital advertisers can navigate the updated cloud solutions from Google


While the new solution sounds promising for digital advertisers, there are multiple questions being raised around governance, complexity for users, and who will own the service level agreements (SLA). Governance.

When segmenting customers, don’t forget your silent majority


And I don’t mean just by documenting a few items in the CRM. Companies are too despite the preponderance of processes, governance, and standards. Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester


In 2017 we made significant investments in each component of the Contently offering to help marketers enforce brand governance, increase audience engagement, and improve workflow efficiency. Automated brand governance scan for common grammatical errors, broken links, brand tone via an integration with IBM Watson, plagiarism, and more to cut down on content busy work.

How agency technology can support your content marketing journey

Tomorrow People

A single document, when shared, becomes a team thinking space that scales to as many people as needed. And a single space for stacks of documents, showing each individual on a team how they relate to each project, raises the bar even higher. Keep all customer-facing documents singing in tune. Workfront lets each project proceed from a basis of brand compliance and corporate governance. Google’s GSuite: documents and spreadsheets galore.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


It’s also been well and repeatedly documented that “advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” CMOs are reporting that marketing budgets are being slashed.

FedRAMP Certification: What Is It, Why It Matters, and Who Has It


When government data is involved, those concerns can reach the level of national security. government requires all cloud services used by federal agencies to meet a meticulous set of security standards known as FedRAMP. government’s “Cloud First” strategy.

5 Steps to Build an Enterprise Data Strategy, Straight From an Expert


She continues, "And so, an element of governance and standardization and a common language is really important in making sure that those teams can communicate with one another.". Establish data governance. Data can be a scary word. It shouldn't be, but it is.

10 Step Checklist to Unify Sales & Marketing for ABM Success


Don’t just agree on the accounts to target, agree on the criteria for choosing accounts, and the governance about when to add or remove accounts. Document this. If there is one golden rule to ensure success with Account-Based Marketing, it’s that silos don’t work.

Corporate Gift Giving: A Beginner’s Guide


In many industries, gift giving is governed by a very specific set of compliance laws. Gifts to government officials. Gifts to government officials for expedited service. But, if you’d like to switch it up, be sure you’re operating under the guidance of a documented gifting strategy. It’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. There are, however, a few important differences to note: CASL requires you to document the date and time of consent, IP address, the URL/form used to opt-in (or the type of offline opt-in), and an image of the form used.