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Tactical video for technology sales and marketing

Biznology

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships.

Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week

Hubspot

You could do a simple search for what you''re interested in. Pinterest FAQs: Answers to 11 Questions You''ve Always Wanted to Ask. In this recent post , we present to you our Content Brainstorming Key: an interactive document that guides you through the content ideation process.

FAQ 19

Trending Sources

How to Optimize a PDF for Search

Hubspot

However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search. 6 Steps to Optimize a PDF for Search.

FAQ 19

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)!

The Eight Best Online Tools for Sales Professionals

Webbiquity

Sales software that provides prospect activity tracking across email, web, and documents; a high-deliverability email service; email sales campaign automation; calendaring/scheduling; integration with popular email programs and CRM systems; and reporting. Techno FAQ. Techno FAQ.

Tools 86

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. Google Search Console. How we use it : Search Console is critical to successful SEO efforts. Paid Search Tools.

Content Marketing Answers for B2B Manufacturers

Fathom

Documenting a strategy (20% have documentation, a chief indicator of success). Organizing website content and improving conversions (66% currently working on it). Another note on effectiveness: Search-engine marketing was rated as the most effective form of paid advertising, yet only 68% of manufacturers are doing it, behind print/offline and banner ads. Concern #3: Documenting a strategy. Concern #5 (and 6): Organizing website content; improving conversions.

35 Quick and Easy Tips to Make Your Daily Marketing Life Better

SnapApp

If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Quick content tip #5: Search through frequently asked questions for blog post ideas. . Find opportunities via Google Search by typing in your target market plus “become a contributor.”

FAQ 34

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business.

Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

FAQs]" should get you up-to-date. 1) It helps drive traffic to your website. Raise your hand if you want more website visitors. Now think about the ways people find your website: They could type your name right in to their browser, but that's an audience you already have.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Conduct keyword research to help make those blog posts more search-friendly.

Best of 2007: Website Design

WebMarketCentral

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. It's very useful for finding just the right colors for a new site or website redesign.

FAQ 1

What in the Heck Is Going on With Privacy at Google

Hubspot

So to clean things up a bit, Google decided to release a new privacy policy that condensed all of those individual policies into one shorter, easier to read document that will take effect on March 1, 2012.

Interesting Infographics: Converting Chats to Sales

LEADership

While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering a new source of conversions.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Using TweetDeck, I setup two search criteria, “White Paper” and “White Papers” Any subsequent Twitter message containing those key words is listed in a columnar format. Find her website at Global Copywriting. Her website is Ten Ton Marketing.

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Her website is Ten Ton Marketing. What keywords does the buyer use when searching for information on this topic? Website ThatWhitePaperGuy.

SME 2

How to enhance information absorption for your white paper?

Ambal's Amusings

While video represents an innovative approach to information delivery, document-oriented PDF white papers will remain the premiere way to distribute critical business information. Her website is Ten Ton Marketing. White Paper FAQs.

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many pages are actually getting indexed and included in SERPs by search engines?

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Jump to: navigation , search Contents. 9 Related FAQs/Wiki Pages. 11 Original Author and Subsequent Contributors of this FAQ. 13 FAQ KM4Dev Source Materials. The applications can be downloaded for free via the following website: [link]. I used it for my research to map concept networks in policy documents. Related FAQs/Wiki Pages. Insert links to related FAQs]. Original Author and Subsequent Contributors of this FAQ. Search.

FAQ 2

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

Using TweetDeck, I setup two search criteria, “White Paper” and “White Papers” Any subsequent Twitter message containing those key words is listed in a columnar format. Find her website at Global Copywriting. Her website is Ten Ton Marketing.

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

White Paper FAQs. Her website is Ten Ton Marketing. In fact, according to MarketingSherpa, 78% of companies rate white paper syndication as the most effective media purchase, even outperforming online ads, paid search, emails and offers in third-party newsletters.

FAQ 2

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White Paper FAQs. Her website is Ten Ton Marketing. Gordon Graham's White Paper FAQs. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. Website ThatWhitePaperGuy.

FAQ 2

The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Her website is Linn Communications. White Paper FAQs. How should marketers leverage content? Which content should be free?

FAQ 2

ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

"If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org.

FAQ 2

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Find her website at Global Copywriting. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. White Paper FAQs.

SME 2

PKM and the Organization - Pollard

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. SEARCH SITE.

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors. informational websites) generated primarily by a small fraction of the Internet’s users, Web 2.0 RSS feeds, sophisticated search engines, and similar harvesting tools help individuals find the needles they care about in a huge haystack of resources.