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A 4-step guide to creating a self-service marketing organization

Martech

Documentation. Documentation. That’s why you have to document what you want them to do and how to do it. You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf. Documentation is one part of reference, the other is recordings of regular trainings. Enablement.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore.