Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Ledger Bennett

FEBRUARY 18, 2020

Thought leaders are integral to the embedment and success of a high performing culture leading strong values that are naturally aligned to an organization’s vision. There’s been a lot of evidence documented recently that says remote employees would be happier if they received more training and development from their employer.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Work with those marketers to improve and specify segmentation.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

APRIL 21, 2009

My own take is that the main factor is how well the marketers know what they want to do – that is, do they understand their data, know what marketing campaigns they want to set up, have the materials in hand and process flows defined, know what their scoring rules should be, etc. Of course, I’ll report on results when I have some.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

FEBRUARY 26, 2009

As a reminder, I'm planning to build two usability scores, one for simple marketing programs and one for complex marketing programs.) (Yes, You must also consider how a system moves leads from one campaign to another. The complexity-oriented vendors do this with flow logic that explicitly routes leads among campaigns.

Vtrenz 120

Vtrenz Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Allocadia

APRIL 16, 2019

This article from Allocadia’s VP of Marketing, Sam Melnick, originally appeared on Customer Think. Budgeting and planning are among the most frustrating exercises marketing teams go through each year. To run marketing like a business, the marketing organization must be in lock-step with the rest of the company.

Planning 40

Planning Allocation Lock-In Work Management 40

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Televerde

JUNE 28, 2021

Partnership with Her Majesty’s Prison Will Provide Jobs, Skills Training, and Marketing Technology Certification to Females in Prison, Leading to Career Opportunities Upon Reentry. With this new European-based engagement center, Televerde will expand its outbound and inbound sales and marketing solutions across Europe.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Markempa

NOVEMBER 13, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Something is missing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Heinz Marketing

FEBRUARY 26, 2018

By Matt Heinz, President of Heinz Marketing. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. We are live on the lead funnel, media, radio network.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Trust me, I have been there.

Webcast 100

Webcast Work Management Marketing Management Eloqua 100

chiefmartech

APRIL 4, 2017

Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and Marketing Alignment. Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and Marketing Alignment. Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and Marketing Alignment. Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

6sense

MAY 10, 2016

How is this relevant to B2B sales and marketing? The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. Yep – they sold leads.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. If this isn’t your company’s first attempt at target account selection, you probably inherited some old documents that summarize how this process was done in the past. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 62

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Hubspot

SEPTEMBER 14, 2012

1) Loosening Up Enough to Make a Joke in B2B Marketing. Now they can even turn those social media followers into leads (see the first box called out in orange above) by nurturing them with the email address they just input -- yes, email was required -- in order to vote! Burn the documentation! Businesspeople don't smile.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Systems: Martech & salestech tools to store, manage, and engage your contacts and leads 2.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Litmus

AUGUST 4, 2020

Without your email marketing tools, all of your ideas would remain just that—ideas. As your email program grows and evolves, you’ll likely need to bring in supplementary marketing tools, or even add another ESP. Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . Marketer-friendly workflows.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

TrustRadius Marketing

OCTOBER 18, 2019

Need help writing a marketing automation software requirements document? This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team. Common Marketing Automation Requirements for Businesses. We’re here to help!

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

Conversica

OCTOBER 3, 2018

Our industry-leading AI Assistants help thousands of companies across a dozen industries to more effectively engage their leads, and we are excited to deepen our commitment to the education industry.”. Additionally: 37 percent of educational institutions made only one or two attempts to contact a lead.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Conversica

OCTOBER 3, 2018

Our industry-leading AI Assistants help thousands of companies across a dozen industries to more effectively engage their leads, and we are excited to deepen our commitment to the education industry.”. Additionally: 37 percent of educational institutions made only one or two attempts to contact a lead.

Marketing AI 40

Marketing AI Education Outreach Eloqua 40

DealSignal

MARCH 29, 2018

Martech & salestech tools to store, manage, and engage your contacts and leads. Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Before you undertake an account-based marketing initiative, you need to have the right systems in place.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Litmus

OCTOBER 29, 2020

In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. I’ve been in marketing for almost 20 years now. Episode Transcript.

Creativity 58

Creativity Work Management Paid Search Agency Marketing Management 58

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

ClearVoice

JULY 20, 2020

With all the freelancers now on the market, how can you ensure your pitch is strong enough to stand above the competition? Many marketing teams adopt the teamlancing model and pitch this model to clients. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). For medium-sized firms.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94