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SEO Bright Now: May 20, 2022

Brightedge

MOZ was removed from the Google index after an overly-broad DMCA request. On a more positive note, Google published several updates to Search Central. MOZ Removed From Google Index After False DMCA Request. The fact that Google responded quickly is a positive sign. Google also made a few mildly embarrassing missteps.

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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

NW: The DMCA was pretty controversial when it was passed in 1998. There were two biggest concerns that the DMCA tried to address. The DMCA prohibited interfering with DRM even when use of the underlying material might not otherwise violate copyright. Congress agreed with that assessment and formalized it in the DMCA.

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The History of the Google Algorithm

ClearVoice

2012 – Pirate The aptly named Pirate update generated negative rankings for Digital Millennium Copyright Act (DMCA) takedown requests. This means that it’s unclear how many DMCA violations trigger a negative ranking factor. The best path to a positive ranking requires knowing your audience.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. As far the legal aspect, all a trademark/copyright holder has to do is submit a DMCA request and Facebook has to review and take action on it.

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Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing

Adobe Experience Cloud Blog

This strategy includes discussing your company’s position about GMO foods—namely, that they’re unhealthy and bad for the environment. Maybe that’s true—or maybe not—but it’s your company’s position). A “DMCA takedown notice” from GMO-full Food Co. Why do we need these DMCA takedown notices in the first place?

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Content Curation 101: How to Curate Content Responsibly (And Ethically)

Scoop.it

Today, 82% of marketers have introduced content curation as a key part of their marketing strategy to position themselves as an industry authority and thought leader, and reinforce their relationships with the intended audience. Too many DMCA strikes can affect your ranking and other SEO goals.

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How Digital Plagiarism Detection of Your Content Protects Your Business

Hinge Marketing

An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. A DMCA takedown is a thorough and detailed process, and it can be the best way to keep Google on your side.

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