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4 Innovative Approaches to Collaborative Content Creation and Distribution

DivvyHQ

This is the exact subject Shane Barker is tackling today on the DivvyHQ blog. When you peel back the content curtain inside most companies, you'll find that almost everyone is trying to output more quality content. But a consistent challenge is getting in the way: effective collaboration.

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Technical Content Smarts: How to Write a White Paper (And Promote It)

DivvyHQ

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

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Have we chosen a content topic or area of focus that we can sustain?

DivvyHQ

When you’ve combined such exercises as persona development, internal SME discussions, and regular conversations with customers and their pain points, your content focus should be crystal clear, and those ongoing conversations should always provide new fodder for ideas.

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The Biggest Struggles for Today’s Content Marketing Teams, and How to Overcome Them

DivvyHQ

Are you struggling with content marketing? You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts. And these issues are just the tip of the iceburg!

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How to Deal with Content Requests from Every Stakeholder Ever

DivvyHQ

Content teams are often inundated with content requests from multiple stakeholders across the organization. Though marketing and sales are often key players, other departments can place high demands on content teams. What can content managers do to manage the onslaught of requests?

Content 83
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What Content Marketing Training Does Your Team Need?

DivvyHQ

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

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Original Research: The Best Way to Establish Brand Authority in Your Niche

DivvyHQ

Why should the world’s largest companies establish brand authority? After all, they’re at the pinnacle of their respective industries. Three letters: AOL. Oh, how the mighty have fallen. Which is why every company – especially industry kingpins – needs to build and maintain brand authority.

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