DivvyHQ

MARCH 17, 2020

Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story. When you create content for your audience, it should be engaging and relevant, not a commercial for your brand.

Storytelling 52

Storytelling Business Content Relevance 52

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 92

Media Plans Planning Content Marketing Paid Search Agency 92

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 104

Planning Content Buyer Personas Demographics 104

DivvyHQ

FEBRUARY 9, 2018

Because we are storytellers by nature. Part II focuses on the storytellers, the content creators. Following trends to inform future planning. Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

AUGUST 15, 2019

Content planning, while essential to your content marketing efforts, can feel like an uphill battle. In this post, I’ll be discussing how to brainstorm writing ideas for genius content planning. In this post, I’ll be discussing how to brainstorm writing ideas for genius content planning. Why Brainstorm? Start With Stories.

Planning 53

Planning Content Work Management Marketing Management 53

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

FEBRUARY 21, 2019

The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Given that great storytelling is integral to effective content marketing , it’s a worthwhile refresher for any practitioner who wants to keep an audience coming back for more. At DivvyHQ, we love content marketing.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. https://www.crunchbase.com/organization/divvyhq. https://percolate.com/. https://www.crunchbase.com/organization/percolate. 24,000,000. 40,000,000. 74,500,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

DivvyHQ

AUGUST 21, 2019

And at the heart of what both professions do is storytelling. Content Planning and Journalism. Content marketers can actually learn from journalists, especially in terms of content planning, which can draw inspiration from a newsroom atmosphere. Journalists and content marketers also face similar challenges in content planning.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

AUGUST 29, 2023

You're going to need a strategic content plan developed specifically for employee advocacy. Ready to turn your employees into brand advocates? Now, let's talk content. But what does that look like? The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting?

Marketing & Strategy 88

Marketing & Strategy Content Planning Branding 88

Convince & Convert

OCTOBER 2, 2013

You need to plan, right now, for the inevitability that the majority of the traffic to your content marketing will come from a mobile device in two to five years. In addition, your employees may have the stories, but may not be storytellers. For production , look at DivvyHQ , Kapost or InboundWriter.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

DivvyHQ

MAY 1, 2019

Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. For this reason, we content pros can’t allow psychographics or demographics to inform the content we plan.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

DivvyHQ

AUGUST 23, 2017

Plan for future distribution & promotional tactics. Content Strategy Lead – Customer Storytelling, SAP. That’s why we tapped 12 leading content pros in our latest eBook, The Future-Proof Guide to Content Marketing Strategy , to help marketers like you go from hectic to ahead of the curve. celiabrown Click To Tweet.

Marketing & Strategy 42

Marketing & Strategy Marketing Strategy Content Marketing Planning 42

DivvyHQ

OCTOBER 9, 2018

Where to Learn It: HubSpot has a really informative post from Debbie Farese that includes a five-step course to researching prospects for a marketing plan. As more and more marketers embrace the power of storytelling, narrative writing in particular is a strength to keep growing. Check it out.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

DivvyHQ

APRIL 5, 2017

What does this all mean for the future of content planning? And today, we turn to Robert for the straight dirt on the future of content planning. By combining 5 years of research with tactical tips, Robert offers readers a vision of the future where campaigns are no more, and storytellers rule the roost. It’s simple.

Planning 40

Planning Content Enterprise Management Storytelling 40

DivvyHQ

OCTOBER 9, 2017

So what this entails is an enterprise content marketing strategy for an approach to develop competencies and collaborative alignment across organization boundaries, for planning, producing, delivering and management of content and customer experiences. I also love the great storytelling coming out today online.

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

DivvyHQ

DECEMBER 12, 2017

In our recent Content Planning Research Report , a majority of respondents reported they are not measuring what we consider to be some of the most important content performance metrics. As we get deeper into micro-storytelling, we will need metrics that help us understand how they piece together to measure customer engagement.”

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand Identity 93

Brand Identity Branding Ad Building Content 93

DivvyHQ

NOVEMBER 4, 2021

We've all heard it. People have the attention span of a goldfish." Uh.not really. The average Netflix subscriber watches 3.2 hours per day. Well, we're not Netflix," you might be thinking. Of course you're not, but that doesn't mean that we can't learn from some of the things Netflix does. Want more engaging content? Read on!

Content 100

Content Course Interactive Marketing Planning 100

DivvyHQ

AUGUST 16, 2017

In our recent survey of more than 100 top marketers, 64% said “developing a comprehensive content strategy” was one of the top obstacles standing in the way of successful content planning. Challenge #1: We Don’t Have Enough Time to Sit Down and Plan Our Content. Publishers don’t plan every piece of content.

Planning 43

Planning Sales Qualified Leads Marketing Management Content 43

DivvyHQ

SEPTEMBER 23, 2022

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry. To ensure you never run into a drought, we're serving up 6 exercises to get your team's creative juices flowing. .

Content 86

Content Google Creativity Content Marketing 86

DivvyHQ

FEBRUARY 7, 2022

For marketing leaders, the desire to just crank up the volume when certain activities are working if all too tempting. But you can reach a point quickly where quality starts to suffer. This is especially prevalent in content marketing, where pushing too hard can quickly burn out (or stress out) your writers. So how do you strike a balance?

Content 98

Content Class Tips Activities 98

DivvyHQ

JULY 26, 2021

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.

Webinar Metrics 100

Webinar Metrics Marketing Mix Content Marketing Planning 100

DivvyHQ

MAY 3, 2021

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

Trust Marketing 85

Trust Marketing Content Marketing Brand Identity Branding 85

DivvyHQ

AUGUST 12, 2021

Virtual reality and augmented reality have already made a huge dent in the video gaming industry. Is your industry next? These technologies are bringing about the next generation of immersive content experiences, so why not take a few minutes to learn the ins and outs of this growing trend in content marketing.

Content Marketing 91

Content Marketing Planning Content Trends 91

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 93

Examples Content Marketing Planning Content 93

DivvyHQ

OCTOBER 25, 2018

Dream a Better Content Marketing Future; Plan to Make It a Reality. You know, those dreams of stellar content that stem from the most strategic of plans. That’s because being a content marketing manager goes beyond writing to also encompass content strategies and planning. Elevate Brand through Content and Storytelling.

Work Management 51

Work Management CMS Development Planning Content Marketing 51

DivvyHQ

MAY 14, 2020

Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life. Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits.

Content Marketing 89

Content Marketing Planning Content Marketing & Strategy 89

DivvyHQ

AUGUST 28, 2020

There's so much power in a good story. So why aren't we, as brands, telling more of them? They're everywhere. And every one of your customers has one. Here's a quick guide (and some great examples) to help you build out a strategy and process for capturing amazing customer stories.

Process 72

Process Marketing & Strategy Examples Ad Building 72

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

DivvyHQ

MAY 14, 2020

Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life. Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits.

Content Marketing 52

Content Marketing Planning Content Marketing & Strategy 52

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

DivvyHQ

OCTOBER 30, 2019

Crafting engaging stories isn't a simple spell for content witches and wizards. Lots of imagination, hard work, organization, and desire are at play here. Some among us have been granted with gifts, so on this all hallows day, let us dig into the tricks and oddities of scary-good content marketers.

Content Marketing 41

Content Marketing Planning Content Marketing 41

DivvyHQ

OCTOBER 30, 2019

Crafting engaging stories isn't a simple spell for content witches and wizards. Lots of imagination, hard work, organization, and desire are at play here. Some among us have been granted with gifts, so on this all hallows eve, let us dig into the tricks and oddities of scary-good content marketers.

Content Marketing 40

Content Marketing Planning Content Marketing 40