DivvyHQ 3.0 Sneak Peek

DivvyHQ

Since we launched in 2011, the DivvyHQ team has been committed to building the best content planning and collaboration tool on the market. Every day we are innovating and evolving our platform to meet the growing needs of our customers, and I’d like to take this opportunity to officially announce that DivvyHQ 3.0 The DivvyHQ team is pumped to get the new version live and to get you onboard the best content planning and production workflow platform on the market.

Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

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Introducing DivvyHQ’s WordPress Integration

DivvyHQ

We try not to talk about our content marketing software much on our blog, but sometimes a big, new feature release is worthy of some public attention. market share. DivvyHQ’s WordPress Integration: An Overview. Divvy’s new, best-in-class WordPress integration expedites both the processes of transferring content data from DivvyHQ to WordPress, and back to Divvy when updates are made to content in WordPress. Syncing Updates Back to DivvyHQ.

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What a Waste – How Much is Your Content Marketing Process Costing You?

DivvyHQ

Content Marketing Organizational Change breakdowns collaboration communication content cost DivvyHQ duplication email governance marketing planning proactive process production redundancy resources silos spreadsheets wasteIs waste a problem in your organization?

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[Case Study] DivvyHQ Helps Stackify Create Content Rocket Fuel for Growth

DivvyHQ

The leading application performance management (APM) provider uses content marketing to share success stories and best practices relating to its award-winning Retrace solution. Watson found everything his team needed with DivvyHQ’s award-winning content planning and workflow platform. Stackify has grown its monthly traffic from 50,000 to 800,000 users over the past 18 months, and Watson credits DivvyHQ for helping make the growth manageable. “A

How to Manage Account-Based Marketing Initiatives in DivvyHQ

DivvyHQ

The concept and practice of account-based marketing (ABM) has gained quite a bit of traction over the past few years within the B2B marketing community. When onboarding new customers to DivvyHQ, we’re seeing more and more companies deploying ABM tactics and DivvyHQ plays a vital role in helping them manage their ABM campaigns and content assets. Account-Based Marketing 101. Account based marketing can help companies to: – Increase account relevance.

Announcing DivvyHQ’s 2017 Research Report: Content Planning Challenges, Trends & Opportunities

DivvyHQ

It doesn’t matter whether you work in B2B or B2C marketing, the way your audience consumes content today won’t be the same tomorrow. But how do content professionals plan for change, when we don’t exactly know what changes are on the horizon? It’s a question that plagues many marketers today. It’s also exactly why we set out to execute our first ever original research initiative, 2017 Research Report: Content Planning Challenges, Trends & Opportunities.

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Starting Simple: 14 Ways to Maximize Your 14-Day DivvyHQ Trial

DivvyHQ

We love talking about how DivvyHQ makes work life better for busy content marketing teams. How can you explore DivvyHQ to make sure it will deliver the future state you seek? We have some ideas… 14 Ways in 14 Days: Tips for Getting the Most Out of Your DivvyHQ Free Trial. Get comfortable with your customizable DivvyHQ dashboard. Click here for a video tour of the DivvyHQ dashboard. DivvyHQ is all about enhancing collaboration.

DivvyHQ Cleans Up with Top Awards from Content Marketing Institute

DivvyHQ

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. 14, 2017 – DivvyHQ, the Kansas City-based, content planning and collaboration platform, received the Audience Choice Award for the top content creation and workflow platform from the Content Marketing Institute (CMI) for the second year in a row.

DivvyHQ Book Club: Killing Marketing by Joe Pulizzi and Robert Rose

DivvyHQ

“What if everything we know to be true about marketing is actually what’s holding back our business?” And by the way, 2015 was the first year they hired a marketing director and invested in marketing. They did a complete analysis of all their marketing campaigns; events, advertising, pay-per-click and search. The CFO decided to have each department (Marketing, PR and Sales) provide an analysis to see how much each contributed to the overall growth.

The End of Third-Party Cookies: What Content Marketers Need to Know

DivvyHQ

The marketing/advertising world has relied on them for years to build brand awareness and drive clicks, but those days are over. Here's more from DivvyHQ's Chief Technology Officer, Nick Mallare. Third-party cookies.

The Comprehensive Guide to Content Marketing for ABM

DivvyHQ

Account-based marketing (ABM) offers organizations a strategic approach to engaging their highest-value prospects. In this guide, we’re providing you with everything you need to know about content marketing for ABM.

Using Your Marketing to Protect Your Business’s Longevity

DivvyHQ

Any company that wants to thrive in today's marketplace has to embrace new trends, experiment with new channels, and evolve their marketing efforts to reach new audiences. We've all seen it.

How to Build a Marketing Strategy Template That Works for You

DivvyHQ

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content.

Why and How Content Planning Differs from Content Strategy

DivvyHQ

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

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[Video] Content Planning So Simple, Even Grandma Gertrude Can Do It

DivvyHQ

The DivvyHQ and TopRank Marketing teams have had a lot of fun with our recent content planning eBook campaign: The Easy-as-Pie Guide to Content Planning. To that end, we’d like to introduce you to Gertrude, our beloved content-planning grandma who has a few wise words to share… If you enjoyed the video, please share it!

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The Great Dashboard Debate: Filtering vs. Drag-and-drop Layout

DivvyHQ

My name is Nick and I’m the CTO at DivvyHQ. Which of these two major features would you rather see first for the first DivvyHQ dashboard? So, be on the lookout for more opportunities to put your stamp of approval on new Divvy features and buckle up for a completely new and revamped DivvyHQ in 2017! New Features & Fixes content customization dashboard DivvyHQ filtering layout marketing planning project management recent activity tasks widgets

5 Steps to Keep Your Blog Relevant and Updated

DivvyHQ

A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant?

How to Create Evergreen Content (And Keep It That Way)

DivvyHQ

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s essential, how to create it, and finally, how to make sure its evergreen-ness (totally not a word) never fades.

How to Perfect Your Content Workflow

DivvyHQ

Since there are never enough hours in the day for enterprise marketers, here are a few secrets that can perfect your content workflow, giving you more time to do what you're probably being paid to do, create amazing content.

How to Create Inclusive Content that Connects to a Wider Audience

DivvyHQ

And if you do it right, you may just find new markets that appreciate your brand even more. It's not uncommon to see brands get in some hot water these days due to some sort of insensitive message or a less-than-subtle pander that alienates a big chunk of existing customers.

New eBook: The Easy-as-Pie Guide to Content Planning

DivvyHQ

Marketers around the globe are in a constant struggle to create more, deliver more, generate more, analyze more… MORE MORE MORE! The frantic pace of today’s marketing world has changed immensely since the dawn of the internet. According to the Content Marketing Institute, 76% of B2B and 77% of B2C marketers plan on creating more content in 2016 than they did in 2015. To execute on those plans, content teams are growing.

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7 Steps to Squeeze Killer Content Ideas from Industry Conferences

DivvyHQ

Hello from Content Marketing World in Cleveland, Ohio! Fun Fact: We launched DivvyHQ at the first ever Content Marketing World (CMW) in September of 2011. This is our 6th CMW and each year this conference is packed with amazing presentations by the industry’s smartest and most creative content marketing practitioners in the world. Squeezing Content Marketing Value from Tradeshows/Conferences. For DivvyHQ users, this is why we created the Parking Lot.

5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

The Simple Content Creation Formula for Creating Effective Content – Every Time

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos content creation formula marketing planning production promotion strategyThere's already enough junk on the internet these days.

Great Content Needs A Great Landing Page: How To Create One That Converts

DivvyHQ

Despite the pandemic posing new challenges for marketing teams, one key tactic hasn't changed: creating great landing pages with content that drives engagement and conversions.

Do You Have a Facebook Content Strategy? It Could Be Pivotal to Your Content Marketing Efforts

DivvyHQ

Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy?

The Need for Speed: What is the Ideal Blog Publishing Frequency?

DivvyHQ

But a lot of this will depend on your audience, your resources, and what you are trying to achieve with your content marketing. Is there an ideal blog publishing frequency?

Are You Listening? Our Favorite Content Marketing Podcasts

DivvyHQ

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche.

Stuck on Generating Content Ideas? 8 Hacks for Generating Content Your Audience Wants

DivvyHQ

Content Planning Tips & How-Tos amazon blog brainstorming Buzzsumo calendar collaboration comments content forums google news google trends ideas ideation inspiration marketing planning platforms podcast quora social media software tools youtube

Why Brands Should Mainly Focus on Voice of Customer (VoC) in 2021

DivvyHQ

Content Marketing Content Planning Content Strategy analysis branding channels communication content customer feedback customer service insights listening marketing planning reviews social media strategy voc voice of customer

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What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics buyer personas content conversions demographics marketing planning psychographics Research segmentation strategy target audience targetting

What Is Content Amplification? Actionable Tips for Content Marketers

DivvyHQ

To ensure you don’t get lost in the noise, you need a strategic and well-orchestrated content amplification plan. There’s a lot of competition out there trying to attract interested buyers with content.

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The Rise of Real-Time Content: 3 Examples to Inspire Your Content Planning

DivvyHQ

Here are three amazing, content marketing examples to get inspired. Content Marketing Content Planning branded content content engagement game of thrones gary vee got ideas ideation inspiration live streaming marketing planning reach real-time strategy video

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How to Drive Thought Leadership with Content Curation

DivvyHQ

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix?

3 Amazing Examples of the Hero’s Journey in Content Marketing

DivvyHQ

Content Marketing Content Planning Content Strategy brand branded content content hero's journey ideation inspiration marketing planning storytelling strategyGreat content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision.

Planning Content That Your Customers Can’t Resist

DivvyHQ

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue.

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5 Characteristics of a Content Marketing Calendar that Drive Results and Productivity

DivvyHQ

Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren't working?

4 Kinds Of Content That’ll Generate Backlinks For Your Website (Without Begging)

DivvyHQ

Content Marketing Content Planning Search Engine Optimization Tips & How-Tos backlinks content ideation marketing planning search engine optimization SEO strategyThere's no denying the quality signals that backlinks provide for search engines.

The Role of Nurture Email Automation in Your Content Marketing Strategy

DivvyHQ

Nurturing is a critical part of any organization's marketing and sales efforts. Content Automation Content Marketing Content Marketing Toolbox Content Planning Content Strategy Tips & How-Tos automation campaigns content email email marketing marketing planning platform strategy