DivvyHQ

APRIL 30, 2019

Organic search and SEO are a critical part of content marketing. Most importantly, you need an SEO-centric content strategy that delivers more opportunities for ranking. Content marketing needs to have governance. You can even try DivvyHQ for free to see if it’s a good fit. Do keyword research to guide content.

Planning 111

Planning Content Marketing Work Management Marketing Management 111

DivvyHQ

JUNE 1, 2020

As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

Practices 55

Practices Best Practices Content Marketing Analytics Tools 55

DivvyHQ

JUNE 1, 2020

As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

Practices 52

Practices Best Practices Content Marketing Analytics Tools 52

DivvyHQ

APRIL 1, 2022

Defining content marketing roles is essential for successful content operations and governance. If you’re reviewing your content team roster as part of your departmental “spring cleaning,” you’re not alone. Are you missing any key players?

Content 94

Content Marketing & Strategy Paid Search Agency Marketing 94

DivvyHQ

JUNE 5, 2018

Amanda Farmer of Kapost offers a more compact content workflow definition , calling it “a sequence of processes that govern the tactical elements of your campaigns.”. Well, which is it? A set of tasks or a sequence of processes? The answer is that content workflow is both of these things. Editor / QA. Social media marketer. Account manager.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

NOVEMBER 7, 2022

If you're not using a content delivery network (CDN), you're missing out on key SEO and UX benefits. Learn more about how CDNs work and why you need one for your business.

Network Marketing 90

Network Marketing Content Content Marketing SEO 90

DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Planning 75

DivvyHQ

APRIL 10, 2023

Don't let your content get lost in a sea of typos and errors. Learn how you can simplify your proofreading process and ensure your content is on-brand and polished with these simple tips (and a few killer tools).

Content 101

Content Tips Process Brand Identity 101

DivvyHQ

AUGUST 2, 2022

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

Content 101

Content Demand Generation Intent Demand 101

DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

DivvyHQ

AUGUST 24, 2022

Does your organization need a content style guide? Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs.

Rules 118

Rules Content Paid Search Agency Creativity 118

DivvyHQ

JUNE 23, 2022

For many companies, maintaining and refreshing existing content often takes a back seat to developing new content. But is that the right approach? Arguably, no. If your company has been in the content marketing game for a while, you may have loads of outdated or underperforming content that just needs some freshening up.

Content 121

Content Content Marketing Paid Search Agency Companies 121

DivvyHQ

APRIL 12, 2023

Conducting an annual content audit is a good idea, but if your content isn't performing, waiting a whole year for your next audit won't help your ROI. How do you know when it's time to conduct an audit? Let's review what an audit is and five signs that indicate when an audit is needed.

Content 75

Content ROI Traffic Keywords 75

DivvyHQ

JUNE 26, 2023

Are you struggling to keep up with content production? AI content generators can help take some of the pressure off your team — from generating topics to creating outlines and even writing rough drafts. Check out our latest blog to find out how to put AI to work for you.

Generation 81

Generation Content Product Analysis 81

DivvyHQ

DECEMBER 1, 2022

You probably know the feeling. That feeling of dread spawned from the upcoming C-Suite meeting where you're going to have to justify the investment in your content operation. Are your reports going to tell a good story? If you're struggling with content reporting, know that you're not alone, and we can help.

Content 81

Content Budget Programs Tools Account Based Marketing 81

DivvyHQ

MAY 9, 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. That’s not what we're going to talk about today. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats.

Template 116

Template Planning Content Efficiency 116

DivvyHQ

DECEMBER 13, 2022

Digital transformation is crucial for marketing and content teams if they want to be able to focus on their goals and be creative. But what does digital transformation look like in today's environment?

Digital Transformation 98

Digital Transformation PR Content Creativity 98

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 89

Training Content Marketing Content High Quality Lead 89

DivvyHQ

MAY 25, 2023

Content creation can be messy and overwhelming. But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand. Discover the 12 features you need to look for in content writing software so you can create the best content for your audience.

Marketing Management 75

Marketing Management Software Features Content 75

DivvyHQ

MARCH 4, 2021

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s essential, how to create it, and finally, how to make sure its evergreen-ness (totally not a word) never fades.

Content 136

Content Google Marketing & Strategy Planning 136

DivvyHQ

MARCH 23, 2023

Wondering what existing content assets or specific types of content would be worth repurposing? Take a look at our latest article for a step-by-step guide on how to determine what's prime for recycling!

Content 79

Content Efficiency Distribution Analysis 79

DivvyHQ

MARCH 8, 2023

Does your company have a blog? Is it an important part of your marketing mix? Or is it more of an afterthought? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. But getting to that state takes a thoughtful strategy and a solid process, a.k.a. blog management.

Marketing Mix 79

Marketing Mix Traffic Marketing Strategy Marketing & Strategy 79

DivvyHQ

AUGUST 9, 2022

Question: What's one thing you can do to improve the productivity of your content creators AND get better quality content out of them? Answer: Start creating and using content briefs. They're a game changer and today's post from guest contributor Jenna Bunnell covers the topic in depth. Read on!

Product 96

Product Content Content Marketing Planning 96

DivvyHQ

JANUARY 10, 2023

Content marketing is a great way to increase sales and awareness for your business. But how do you scale content marketing operations to generate more content, publish in more channels, and reach even more people? Check out our latest article from guest contributor Ryan Robinson for a step-by-step guide!

Content Marketing 83

Content Marketing Planning Content Advertising Agencies 83

DivvyHQ

AUGUST 2, 2021

A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant?

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

DivvyHQ

MARCH 2, 2022

At first glance, content marketing may seem like a purely creative endeavor. But in reality, there are a LOT of logistics involved. In fact, as companies scale their content output, they often find themselves buried in a chaos.

Content 90

Content Creativity Content Marketing Planning 90

DivvyHQ

OCTOBER 8, 2020

Your website is your brand's hub. You have complete control over how it looks and it's content, so it's imperative that you get it right. This obviously starts with the right strategy that encompasses a wide variety of factors and best practices. Here are 6 proven tips to ensure your site stands out.

Marketing Websites 106

Marketing Websites Tips Marketing & Strategy Content 106

DivvyHQ

DECEMBER 16, 2021

All the content strategists are doing it. That IS NOT a good reason to do a content audit. There are numerous reasons, however, that content strategist do them, and speak so highly of this valuable exercise. They provide a wealth of insights, actionable to-dos, and they can play a big role in helping you hit your marketing goals.

Planning 72

Planning Content Marketing & Strategy Marketing 72

DivvyHQ

OCTOBER 29, 2020

Much like how companies regularly audit their financial assets to gauge financial health, you should also audit your existing content to understand whether your content assets are paying dividends or have become liabilities (no longer relevant, inaccuracies, etc.). Here's a guide to help you through a content marketing audit.

Content Marketing 96

Content Marketing Content Paid Search Agency Marketing & Strategy 96

DivvyHQ

JUNE 24, 2020

If you're trying to build a successful content engine that drives growth for your business, there is no better fuel than evergreen content. It should be an integral part of your blog's content strategy, so here are some of the best evergreen content examples out there.

Examples 93

Examples Content Marketing & Strategy Ad Building 93

DivvyHQ

APRIL 27, 2020

How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics? Getting answers to questions like these is why a website content analysis is vital in content marketing. Here's a guide to get started.

Analysis 84

Analysis Marketing Websites Content Content Marketing 84

DivvyHQ

MARCH 31, 2020

In these crazy times, productivity is more important than ever. Luckily for you WordPress users, there are dozens of content automation plugins available that can help you to publish more and better content faster. Here's a few of our favorites.

Automation 54

Automation Best Practices Content Product 54

DivvyHQ

APRIL 27, 2020

How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics? Getting answers to questions like these is why a website content analysis is vital in content marketing. Here's a guide to get started.

Analysis 52

Analysis Marketing Websites Content Content Marketing 52

DivvyHQ

APRIL 27, 2020

How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics? Getting answers to questions like these is why a website content analysis is vital in content marketing. Here's a guide to get started.

Analysis 52

Analysis Marketing Websites Content Content Marketing 52

DivvyHQ

MARCH 31, 2020

In these crazy times, productivity is more important than ever. Luckily for you WordPress users, there are dozens of content automation plugins available that can help you to publish more and better content faster. Here's a few of our favorites.

Automation 52

Automation Best Practices Content Product 52

DivvyHQ

MARCH 31, 2020

In these crazy times, productivity is more important than ever. Luckily for you WordPress users, there are dozens of content automation plugins available that can help you to publish more and better content faster. Here's a few of our favorites.

Automation 52

Automation Best Practices Content Product 52

Webbiquity

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. 1) DivvyHQ. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263