DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. Markets ebb and flow. A SWOT-ing Guide for Content Marketers. Weaknesses.

SWOT 80

SWOT Analysis Content Work Management 80

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions. Social media marketer. Well, which is it?

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

JANUARY 11, 2022

Is waste a problem in your organization? Waste can come in many forms. There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need. And there are money wasters, like realizing you paid for a video production twice.

Cost 96

Cost Process Content Marketing Planning 96

DivvyHQ

DECEMBER 19, 2023

If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles Oliver, he explore the pain points in content production and provides targeted improvements to address them.

Process 90

Process Product Content Marketing AI 90

DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. Check out our latest blog post from guest contributor Ryan Robinson to learn how to plan and prepare client campaigns and content programs in six simple steps.

Advertising Agencies 74

Advertising Agencies Paid Search Agency Ad Agencies Planning 74

DivvyHQ

SEPTEMBER 13, 2023

Executing multi-channel marketing campaigns often requires planning and collaboration across multiple teams. So campaign planning meetings are inevitable. But are they productive? Or even necessary?

Campaigns 89

Campaigns Multi-Channel Planning Advertising Channels 89

DivvyHQ

SEPTEMBER 6, 2023

Can to-do list apps truly help you prioritize and plan your content tasks effectively? Uncover the reasons why these apps might be falling short for your content production team and explore a better alternative.

Planning 89

Planning Product Effectiveness Content 89

DivvyHQ

OCTOBER 18, 2023

Does your organization tend to plan marketing and content initiatives in silos? We're certainly aware that having "too many cooks in the kitchen" can be problematic, but the benefits of a more collaborative content planning approach are too numerous to ignore. That's what we're talking about (and MORE!)

Planning 81

Planning Efficiency Content Organization 81

DivvyHQ

NOVEMBER 14, 2022

Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.

Enterprise Management 109

Enterprise Management Campaigns Planning Efficiency 109

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. But to ensure success, both parties need to understand the rules of engagement. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

Guidelines 89

Guidelines Paid Search Agency Companies Rules 89

DivvyHQ

JUNE 28, 2023

Are you looking for the perfect content operations platform to help your team stay organized and in-sync? Check out our latest article to learn about the 13 most-crucial features you should look for so you don't waste time or money on the wrong platform.

Marketing Management 83

Marketing Management Software Content Features 83

DivvyHQ

MAY 15, 2023

Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your content creation process with Divvy and get ready to take your content to the next level!

Process 88

Process Content Optimization Effectiveness 88

DivvyHQ

JULY 24, 2023

Seeking a cohesive content operation? Start by identifying silos! Learn the telltale signs of content compartmentalization, and then dive into the steps to break them down. Explore the power of unified taxonomy and game-changing technology.

Paid Search Agency 78

Paid Search Agency Companies Content Buyer's Journey 78

DivvyHQ

JANUARY 11, 2023

Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? We have some inspiration for you today. Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. Let's go!

Account Based Marketing 93

Account Based Marketing ABM Campaigns Content 93

DivvyHQ

MAY 9, 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats. That’s not what we're going to talk about today.

Template 115

Template Planning Content Efficiency 115

DivvyHQ

JUNE 2, 2022

Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes.

Creativity 126

Creativity Automation Process Product 126

DivvyHQ

AUGUST 21, 2023

Another bad content idea just crossed your desk. What are these people thinking? Is it actually their fault? When you have clearly communicated your content strategy, and your team understands your audiences and goals, you'll likely see a steep decline in the number of bad ideas in your ideas repository. You don't have a content ideas repository?

Content 81

Content Marketing & Strategy Buyer Personas Psychographics 81

DivvyHQ

AUGUST 29, 2022

On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are. In today's post, we're diving into the different levels of a content operations maturity model and shedding light on how you can move up the process-proficiency ladder.

Content 102

Content Process Work Management Buyer Personas 102

DivvyHQ

OCTOBER 17, 2022

Most teams only consider the initial creation cost, but there are additional operational and governance costs that need to be factored in. Are you aware of the true costs of content production?

Cost 102

Cost Content Product Paid Search Agency 102

DivvyHQ

DECEMBER 1, 2022

You probably know the feeling. That feeling of dread spawned from the upcoming C-Suite meeting where you're going to have to justify the investment in your content operation. Are your reports going to tell a good story? If you're struggling with content reporting, know that you're not alone, and we can help.

Content 80

Content Budget Programs Tools Account Based Marketing 80

DivvyHQ

SEPTEMBER 26, 2023

Struggling with writer's block and mental fatigue as a content writer? Check out our latest article from guest contributor Miles Oliver to learn how to protect your mental bandwidth and take back your creative flow! Get tips on lifestyle changes and discover the new tools and AI software available to help streamline your workflow.

Bandwidth 77

Bandwidth Content Marketing Management Software 77

DivvyHQ

AUGUST 2, 2022

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

Content 99

Content Demand Generation Intent Demand 99

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 101

Planning Marketing Plans Marketing Strategy Marketing & Strategy 101

DivvyHQ

AUGUST 19, 2022

Learn more about running integrated marketing campaigns in today's post. How do you create an unbreakable connection with your prospects and customers? Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company.

Campaigns 101

Campaigns Examples Planning Paid Search Agency 101

DivvyHQ

OCTOBER 20, 2022

Since "there are never enough hours in the day", and you, of course, want to "work smarter, not harder". Why on earth would you and your team not want to sit down and create efficient workflows for all the things you create each day? Well, sometimes "that's easier said than done". Let's get it done. Today's article will help.

Planning 107

Planning Work Management Efficiency Marketing Management 107

DivvyHQ

JUNE 1, 2022

A manufacturing supply chain involves everything it takes to turn raw materials into finished products that are delivered to consumers. A content supply chain is very similar.turning ideas into valuable content assets that reach your desired final destination: your target audience's brain.

Content 104

Content Product Digital Asset Management Process 104

DivvyHQ

NOVEMBER 23, 2022

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey. A majority of marketers — 61% — admit that their organizations still don’t have the right content operations technology (or aren't properly using what they have).

Content 89

Content Customer Surveys Research Digital Asset Management 89

DivvyHQ

MARCH 4, 2021

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s essential, how to create it, and finally, how to make sure its evergreen-ness (totally not a word) never fades.

Content 135

Content Google Marketing & Strategy Planning 135

DivvyHQ

OCTOBER 10, 2022

When it comes to marketing, authenticity is key. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience. Today's audiences can spot "fake" a mile away.

Planning 102

Planning Transparency Content Trust Marketing 102

DivvyHQ

SEPTEMBER 14, 2022

Consistency and sustainability are key factors to content marketing success. So missing deadlines could be costing you. Are you tracking your team's on-time completion rate? Have you looked into why your team may struggle to hit deadlines?

Content 92

Content Cost Content Marketing Planning 92

DivvyHQ

DECEMBER 8, 2022

If you sell products, then product marketing is a critical component of your marketing mix. Ongoing collaboration between product, content marketing, and sales teams is vital, and today's article digs into everything you need to know to execute a robust product marketing strategy.

Product 84

Product Planning Marketing Mix Marketing Prospects 84

DivvyHQ

MARCH 8, 2023

Is it an important part of your marketing mix? Does your company have a blog? Or is it more of an afterthought? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. But getting to that state takes a thoughtful strategy and a solid process, a.k.a. blog management.

Marketing Mix 78

Marketing Mix Traffic Marketing Strategy Marketing & Strategy 78

DivvyHQ

AUGUST 2, 2021

A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant?

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

DivvyHQ

JULY 29, 2022

Have you ever tried to organize all of your content? Where would you even start with such a task? And why on earth would that be of any benefit to you, your team, or your company? So many questions. But we have answers. Here's more on why you should have a content model and the four steps you need to take to execute a content modeling process.

Content 90

Content Organization Process Paid Search Agency 90

DivvyHQ

OCTOBER 24, 2022

An enterprise content team includes many different roles, all working together to get relevant content in front of your target audiences consistently. One role that is instrumental in keeping your content pipeline moving is a content operations manager. So, what exactly does a content operations manager do? Let’s find out.

Enterprise Management 88

Enterprise Management Work Management Content Relevance 88

DivvyHQ

SEPTEMBER 8, 2022

We hear that from lots of creatives that move up to marketing leadership positions and face the challenge of marketing project management without any specialized training in the field. “But I’m not a project manager!” If this is you, relax. With the right tools and a few project management basics, you’ve got this.

Digital Asset Management 98

Digital Asset Management Planning Training Creativity 98

DivvyHQ

OCTOBER 1, 2022

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper. Check out our latest guide to learn how to execute your digital campaigns the right way.

Top of Funnel 95

Top of Funnel Planning Tactics Advertising Channels 95