DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. You think, “Is our content marketing process chaotic or painful enough to justify the cost?”. Before you invest, you should really have a few key things in place: An informed content strategy.

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Enterprise Management Work Management Marketing Management SMB 95

DivvyHQ

AUGUST 1, 2022

Learn more in today's post from Brock Stechman, DivvyHQ Co-Founder. There are benefits to understanding the difference, especially when it comes to organizing content, doing content audits, and delving into personalization.

Content 97

Content Enterprise Management Organization Personalization 97

DivvyHQ

JUNE 16, 2023

As more marketing and comms departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few of the latest best practices to consider.

Practices 59

Practices Best Practices Content Marketing Analytics Tools 59

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 102

Planning Marketing Plans Marketing Strategy Marketing & Strategy 102

DivvyHQ

JUNE 29, 2022

Here's some guidance from DivvyHQ Co-Founder, Brock Stechman. Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values. So how do you ensure alignment of your public-facing content with your company culture?

Paid Search Agency 87

Paid Search Agency Companies Content Personalization 87

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 52

Content High Quality Lead Process Brand Identity 52

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 52

Content High Quality Lead Process Brand Identity 52

DivvyHQ

APRIL 1, 2022

Defining content marketing roles is essential for successful content operations and governance. Here's a quick guide on key content marketing roles to ensure your team can execute your content strategy. If you’re reviewing your content team roster as part of your departmental “spring cleaning,” you’re not alone.

Content 94

Content Marketing & Strategy Paid Search Agency Marketing 94

DivvyHQ

SEPTEMBER 28, 2022

When you're trying to grow your business, it's important to have a solid marketing strategy in place. Check out our latest article from guest contributor Jori Hamilton to learn how to leverage various techniques to scale your marketing strategy. But what do you do when you hit a plateau?

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Planning Marketing 93

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

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Planning Content Marketing Work Management Marketing Management 111

DivvyHQ

APRIL 18, 2022

For many large companies, the marketing department is almost a corporation in its own right. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

DivvyHQ

JUNE 18, 2019

They set the strategy and see the content through to final approval and execution. Project close (including analysis and governance). Is leadership constantly asking for new marketing materials? The editorial calendar should cover how to plan ongoing content, but it should also evolve as your strategy does. ”

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DivvyHQ

OCTOBER 15, 2020

As your buyers, market, and products change, so should your content. The key is to construct a content strategy that embraces it and adjusts when and where needed. Change is constant in any discipline and every industry. Here's a guide that will help you do just that.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Content Marketing 99

DivvyHQ

JUNE 19, 2023

Check out this article to learn five essential editorial guidelines to make sure your content strategy stays on point! Words have the power to shape our message - and they matter even more for creating content that is consistent and on-brand.

Guidelines 93

Guidelines Marketing & Strategy Content Brand Identity 93

DivvyHQ

JANUARY 24, 2023

In a rapidly changing business landscape, content marketing partnerships are a surefire way to stay ahead of the game. By finding a partner that aligns with both your business goals and your values, you’ll have access not only to their resources but to their audience. It’s a win-win.

Content Marketing 96

Content Marketing Marketing & Strategy Advertising Agencies Marketing Strategy 96

DivvyHQ

JUNE 1, 2020

As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

Practices 55

Practices Best Practices Content Marketing Analytics Tools 55

DivvyHQ

JUNE 1, 2020

As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few best practices to consider.

Practices 52

Practices Best Practices Content Marketing Analytics Tools 52

DivvyHQ

OCTOBER 17, 2022

Most teams only consider the initial creation cost, but there are additional operational and governance costs that need to be factored in. Are you aware of the true costs of content production?

Cost 103

Cost Content Product Paid Search Agency 103

DivvyHQ

SEPTEMBER 22, 2022

As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Enter digital asset management platforms, which have introduced sophisticated storage, searchability, and governance features.

Digital Asset Management 83

Digital Asset Management Enterprise Management Video Marketing Advertisements 83

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? A SWOT-ing Guide for Content Marketers. But therein lies the problem. Companies change.

SWOT 81

SWOT Analysis Content Work Management 81

DivvyHQ

AUGUST 4, 2022

Learn more (including some of the best tools on the market) in today's post. As some companies ramp up their efforts in content formats like video, animation, and even podcasting, a dedicated media asset management platform may be warranted.

Digital Asset Management 93

Digital Asset Management Marketing Management Tools Media 93

DivvyHQ

OCTOBER 8, 2020

This obviously starts with the right strategy that encompasses a wide variety of factors and best practices. Your website is your brand's hub. You have complete control over how it looks and it's content, so it's imperative that you get it right. Here are 6 proven tips to ensure your site stands out.

Marketing Websites 106

Marketing Websites Tips Marketing & Strategy Content 106

DivvyHQ

NOVEMBER 16, 2022

For most content teams, having a defined (and documented) content strategy is a powerful roadmap that guides your day-to-day operation. But when you start peeling back the layers of your strategy, you expose the need for a wide variety of guides — or templates — that come in handy at different points in your process.

Template 77

Template Content Marketing Planning Content 77

DivvyHQ

DECEMBER 8, 2022

If you sell products, then product marketing is a critical component of your marketing mix. Ongoing collaboration between product, content marketing, and sales teams is vital, and today's article digs into everything you need to know to execute a robust product marketing strategy.

Product 86

Product Planning Marketing Mix Marketing Prospects 86

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions. Social media marketer. Well, which is it?

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

OCTOBER 10, 2022

When it comes to marketing, authenticity is key. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience. Today's audiences can spot "fake" a mile away.

Planning 104

Planning Transparency Content Trust Marketing 104

DivvyHQ

OCTOBER 17, 2023

Are you a busy marketing or content manager looking to streamline your content operations? Investing in content workflow technology can help you manage your team, improve collaboration, and introduce all sorts of efficiencies throughout your process.

Marketing Management 82

Marketing Management Content Efficiency Marketing & Strategy 82

DivvyHQ

AUGUST 24, 2022

Most would consider content marketing to be a creative endeavor. Does your organization need a content style guide? Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs.

Rules 118

Rules Content Paid Search Agency Creativity 118

DivvyHQ

DECEMBER 20, 2022

As a marketer, it's important to think about everyone in your target audience. Check out our latest blog post by guest contributor Jori Hamilton to learn how to assess the accessibility of your content marketing and make sure you're meeting everyone's needs.

Content Marketing 92

Content Marketing Content Marketing & Strategy Marketing 92

DivvyHQ

OCTOBER 1, 2022

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper. Check out our latest guide to learn how to execute your digital campaigns the right way.

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Top of Funnel Planning Tactics Advertising Channels 96

DivvyHQ

JANUARY 9, 2023

Are you struggling with content marketing? Check out this article for the top 4 content marketing challenges and how to overcome them! You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts.

Content Marketing 112

Content Marketing Content ROI Paid Search Agency 112

DivvyHQ

JULY 8, 2022

And why should you be making it a regular part of your content marketing reporting? What is content benchmarking? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

DivvyHQ

AUGUST 19, 2022

Learn more about running integrated marketing campaigns in today's post. How do you create an unbreakable connection with your prospects and customers? Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company.

Campaigns 103

Campaigns Examples Planning Paid Search Agency 103

DivvyHQ

MARCH 21, 2022

Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as marketers, aren't always the best at taking a few minutes to look for ways to make our day-to-day more efficient. If you or your marketing team could use a productivity boost, we have some ideas for you!

Product 108

Product Planning Digital Asset Management Efficiency 108

DivvyHQ

OCTOBER 20, 2022

Since "there are never enough hours in the day", and you, of course, want to "work smarter, not harder". Why on earth would you and your team not want to sit down and create efficient workflows for all the things you create each day? Well, sometimes "that's easier said than done". Let's get it done. Today's article will help.

Planning 108

Planning Work Management Efficiency Marketing Management 108

DivvyHQ

JULY 13, 2022

What is integrated marketing? While marketing experts might provide varying definitions, the key tenets revolve around providing your prospects and customers with a consistent voice, design, and experience across a coordinated customer journey. It's really the only way to fly in today's digital world. Wondering where to start?

Planning 99

Planning Paid Search Agency Marketing & Strategy Marketing Prospects 99

DivvyHQ

OCTOBER 27, 2023

Does your content team struggle to maintain focus and deliver quality content amidst the chaos of content marketing? Your people need a solid foundation of strategy, defined processes, and open lines of communication to consistently hit home runs. We know the feeling. That's why we built Divvy.

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Content Process Marketing Strategy Marketing & Strategy 80