Content Ownership: How It Affects Creation, Marketing, and Governance

DivvyHQ

Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership.

What a Waste – How Much is Your Content Marketing Process Costing You?

DivvyHQ

Content Marketing Organizational Change breakdowns collaboration communication content cost DivvyHQ duplication email governance marketing planning proactive process production redundancy resources silos spreadsheets wasteIs waste a problem in your organization?

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What Is Content Governance and Do You Really Need It?

DivvyHQ

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibility

Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibility

What Is Content Governance and Do You Really Need It?

DivvyHQ

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Structured and Unstructured Content Types: The Quick Guide

DivvyHQ

Learn more in today's post from Brock Stechman, DivvyHQ Co-Founder. What's the difference between structured and unstructured content? And why should your enterprise content team care?

Storage and Searchability of Digital Assets: A Quick Guide

DivvyHQ

Enter digital asset management platforms, which have introduced sophisticated storage, searchability, and governance features.

How to Choose a Digital Asset Management Platform

DivvyHQ

Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all your ducks in a row can be challenging without a system for centralizing everything.

Using a Content Operations Maturity Model: How Mature is Your Operation?

DivvyHQ

On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are.

Does Your Content Reflect Your Company Culture?

DivvyHQ

Here's some guidance from DivvyHQ Co-Founder, Brock Stechman. Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values.

The Right Way to Perform Content Audits

DivvyHQ

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

How to Manage a Team of Freelance Writers and Content Creators

DivvyHQ

But managing a team of freelancers has its own set of operations and governance challenges. If you're struggling to find in-house creative staff, the pandemic is likely the main culprit.

What Is a Creative Brief and How Do You Write One?

DivvyHQ

Here's a compilation from the content nerds here at DivvyHQ. Depending on your role within your content operation, you might find yourself responsible for writing a fair amount of creative briefs to aid in collaboration with your writers and subject matter experts.

The Why and How of Content Modeling

DivvyHQ

Have you ever tried to organize all of your content? Where would you even start with such a task? And why on earth would that be of any benefit to you, your team, or your company? So many questions. But we have answers.

Gilson: Content Marketing as Precise as the Science Behind the Products

DivvyHQ

They found DivvyHQ. What was once a clunky and inefficient content process full of bottlenecks and delays is now a well-managed operation for the marketing team at Gilson, who supports a global network of scientists, researchers, and purchasers in the biotech industry. What changed?

8 Real Benefits of Digital Asset Management (DAM) Systems

DivvyHQ

Your organization produces LOTS of content assets, and storing, organizing and managing them can become a nightmare real fast. Having a single asset storage solution, however, makes this entire situation more manageable.

What Is a Web Content Request Form and When to Use It

DivvyHQ

Learn more in today's article from DivvyHQ Co-Founder, Brody Dorland. A web content request form is an essential tool for any digital content team that wants to be organized and efficient.

How to Run Integrated Marketing Campaigns [Examples Included]

DivvyHQ

Content Marketing Content Operations & Governance Content Planning Content Strategy Tips & How-Tos brand messaging campaigns content analytics content collaboration content planning customer loyalty integrated marketing strategic alignment target audience

The Complete Guide to Project Management in Marketing

DivvyHQ

“But I’m not a project manager!” We hear that from lots of creatives that move up to marketing leadership positions and face the challenge of marketing project management without any specialized training in the field. If this is you, relax.

Never Miss a Content Publishing Deadline Again!

DivvyHQ

Consistency and sustainability are key factors to content marketing success. So missing deadlines could be costing you. Are you tracking your team's on-time completion rate? Have you looked into why your team may struggle to hit deadlines?

How to Create Content Style Guides for Multichannel Marketing

DivvyHQ

Does your organization need a content style guide? Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs.

How to Perfect Your Content Production Workflow

DivvyHQ

Despite having a solid content strategy, execution plan, and content team, your content production process can still turn into a chaotic mess. Defining and documenting your content production workflows is key, not to mention having the right tools to keep team members efficient and accountable.

How to Create and Use Benchmark Reports in Content Marketing

DivvyHQ

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

What is Content Discovery and How Can You Make the Most of It?

DivvyHQ

Getting your content in front of your target customers is essential to content marketing success. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams.

Metadata Management: The Key to Deriving Value from Digital Assets

DivvyHQ

Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata.

When and How to Perform a Content Refresh

DivvyHQ

Content Operations & Governance Tips & How-Tos content content audit content lifecycle Content Marketing content refresh fluff goals improvement metadata metrics objectives opportunities priorities readability repurposing SEO target audience value

How to Streamline and Automate Creative Workflows

DivvyHQ

Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes.

How (and Why) to Auto Generate Website Content

DivvyHQ

As AI-based content creation tools improve and gain more traction within marketing departments, it's smart to understand the role that they can realistically play in your process. Today, these tools may only be useful for a handful of generic or formulaic types of content assets.

How to Structure Your Creative Team

DivvyHQ

As the need for content and digital experiences grow, so do the creative teams that generate them. Without proper structure and processes, chaos often ensues, especially in large companies. So what is the ideal organizational structure for creative teams?

How Content Briefs Can Dramatically Improve Your Content Marketing Productivity

DivvyHQ

Question: What's one thing you can do to improve the productivity of your content creators AND get better quality content out of them? Answer: Start creating and using content briefs. They're a game changer and today's post from guest contributor Jenna Bunnell covers the topic in depth. Read on!

The Complete Guide to Content Lifecycle Management

DivvyHQ

When you create content, you're giving life to ideas. Each idea is conceived, matures, blossoms, and makes its way out into the world to do something good.

Media Asset Management: Tools, Techniques and Strategies

DivvyHQ

How are media asset management tools different than other types of asset management systems? And do you need one? It all comes down to the types of content you are producing regularly.

Tools 76

How to Ensure Content Accessibility on Web and Mobile

DivvyHQ

People with disabilities may make up a key demographic that content teams should focus on when developing websites and apps, and creating website content.

The A-to-Z Guide to Content Quality Assurance

DivvyHQ

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy.

6 Ways the Creator Economy is Redefining Advertising

DivvyHQ

Advertising is dead, right? Not so fast. Turns out, the creator economy is opening new advertising doors that might actually make the tactic more effective than ever. But it's important to understand how the creator economy is redefining advertising as a practice. Let's dig in, shall we?

8 Templates to Help You Plan Content in 2022

DivvyHQ

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Gross. That’s not what we're going to talk about today.

Need for Speed: How to Increase and Maintain Content Velocity

DivvyHQ

Content Analytics Content Marketing Content Operations & Governance Tips & How-Tos collaboration content content production content strategy digital asset management frequency metadata metadata management quality revenue traditional advertising trust velocity volume

How to Define Roles in Content Creation and Marketing

DivvyHQ

Defining content marketing roles is essential for successful content operations and governance. If you’re reviewing your content team roster as part of your departmental “spring cleaning,” you’re not alone.

Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

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