MKT1

FEBRUARY 27, 2023

A team with go-to-market skillsets & storytelling ability. The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Want proof? pic.twitter.com/D9zDWXxuDb.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. As they grew, Dollar Shave Club continued repurposing its content across higher distribution channels. It’s never going to go away.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. You record the entire episode on video and isolate the audio in post-production for distribution on podcast platforms.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Branded Content Definition.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. This is the time when brands become their own media companies, creating and distributing content to their own communities on Social. Uphill And Against The wind.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Not every viral TikTok sound or meme format will align with your content strategy or brand, so don't force it," she said. This is a great example of how you can leverage user-generated content in your strategy. Hippo Video.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Content marketing is a creating, publishing, and distributing content to your target audience. Brand Marketing. Buzz Marketing. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? In fact, 80 percent of accounts follow a business on Instagram, which means consumers are opting in to being served their brand messaging. .”

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. You record the entire episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires very little editing. Manage Your Video Podcast Manage, host, and embed your video podcast.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. https://www.crunchbase.com/organization/virally. Distribution. Distribution. Distribution. 25,000,000. 63,100,000. https://www.wochit.com/.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Explore Social Media Storytelling. Storytelling doesn’t always have to be a tear-jerker.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Contently

OCTOBER 17, 2016

Just look at the publishers that do a really good job of making dense topics go viral. In Vox’s hands, it’s been viewed over 3 million times and went viral on Facebook. But they should also learn from the storytelling tactics that work for publishers like Vox, BuzzFeed News, and The New York Times. contentlysummit.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Content Marketing Institute

SEPTEMBER 26, 2018

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The article covers content creation, promotion, and distribution costs.). Peg Miller , Xactly.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Buffer

JUNE 9, 2022

The video went viral, and other female physicians of color started reaching out to me wanting to share their experiences. We’re now talking to film festivals, streaming services, South Asian-led brands, and even medical schools and universities about helping us release and distribute the film.)

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Content Standard

JULY 6, 2018

And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 73

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 73

ClearVoice

JANUARY 26, 2024

Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” And more than half struggle to effectively distribute that content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns. from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SnapApp

JANUARY 15, 2015

Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels. The contest gathered over 218,000 votes, largely thanks to “going viral” within the community – 165,337 visitors were referred through social channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Contently

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Invest in paid social distribution.

Viral Marketing 153

Viral Marketing Video Marketing Marketing & Strategy Youtube 153

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Vidyard

DECEMBER 18, 2020

From big corporate commercials to personal email video greetings , the holidays are your chance to say thank you to customers and contacts, and a great way to flex those storytelling muscles to create pure enjoyment alongside brand awareness. Unlock the Magic of Video Watch the Vidyard Holiday Video and discover a gift in store.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Anyword

FEBRUARY 3, 2020

With a consistent flow of readers, publishers don’t have to rely on the virality that once drove publisher revenue. Distribution is now the key for effective storytelling, and it could be more easily controlled and predicted than purely organic traffic. Diversify to other sustainable business models. The upshot?

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Vidyard

JUNE 7, 2021

Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives. The opposite of royalty-free music is rights-managed music, where you have to pay a royalty.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. On 8 March 2017, Facebook launched “Stories” within its app of nearly 2.2

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

AUGUST 4, 2017

If it didn’t captivate them, Facebook could squash the video’s organic distribution. Since visual storytelling helps people grasp concepts and data easily , we decided to complement our video’s text and narration with dynamic graphics, popular movie scenes, and footage of real people. 1) Spark Curiosity. 6) Make it Credible.

Video Marketing 77

Video Marketing Viral Marketing Fulfillment Hubspot 77

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. In a visual storytelling medium, infographics act as hooks that reveal the pre-climactic conflict and intrigue the audience enough for them to want to check out the rest of the story – characters, plots, resolutions et al.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Distribution: Where does this video belong? Make sure you don’t just post a video with a title and hope it goes gangbusters and goes viral. Video marketing is a long game.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Vidyard

OCTOBER 16, 2019

Here’s an example: If I pay for a royalty free track that goes in my YouTube video which then goes viral, I don’t pay extra. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives. The Free Music Archive is operated by a nonprofit dedicated to collecting and distributing mostly free music.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Content Standard

JANUARY 24, 2017

Most of us deal in written content like blog posts, but it’s much harder to get words viral than images or social media accounts. Between the pop-up notifications when a user goes live, continuous Story play, and in-Story links, Instagram can serve as a compelling cross-promotional storytelling engine.

Brand Identity 40

Brand Identity Branding Opt-out Viral Marketing 40

Hubspot

APRIL 3, 2015

Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. 3) Consider Virality. Purposeful storytelling buys you more time and consideration. 4) Length Matters… Most of the Time. It’s a fact.

Paid Search Agency 28

Paid Search Agency Ads Storytelling Viral Marketing 28

Content Standard

SEPTEMBER 7, 2017

Imagination at Work: Lessons in Storytelling from GE—Linda Boff. ” Here are a selection of her lessons on storytelling: Know Who You Are: To tell your story effectively, “you have to figure out who you are. .” “Sometimes that’s the hardest part in storytelling, getting to the simple idea.”

Advertising Agencies 44

Advertising Agencies Content Marketing Paid Search Agency Merchandising 44

Vidyard

JUNE 7, 2021

Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives. The opposite of royalty-free music is rights-managed music, where you have to pay a royalty.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Contently

MAY 2, 2018

However, we can juice things through a little earned and paid, and cut the amount of content down by about 50 percent: Earned Audience: If I post enough great content, there’s a chance something will catch fire and go viral. Viral lift is the cherry on top of a good content strategy, not the cake. Feel free to tweet that.).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Content Standard

JUNE 9, 2015

When it comes to video sharing and publishing, many brands are weighing the pros and cons of Facebook and YouTube to achieve a successful balance between distribution, engagement, and virality.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40