Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

JANUARY 9, 2017

From billboards to television ads, the campaign can be seen in both developed and emerging Apple markets : US, UK, France, Germany, Turkey, Russia, Brazil, China, Malaysia, and Thailand, to name a few. While the initiative originally began as 57 photos, it has now expanded to countless more, including videos.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

Contently

DECEMBER 14, 2018

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Every minute, 400 hours of video are uploaded to YouTube.

Viral Marketing 153

Viral Marketing Video Marketing Marketing & Strategy Youtube 153

Contently

AUGUST 12, 2021

The omnichannel tactic is smart, considering Gen Z’s tendency to prioritize video and other visual content over more traditional forms of marketing. ” But, Flint noted, HP’s ongoing investment into digital content, distribution, and social promotion will soon give them more information to work with. ” she said.

Creativity 152

Creativity Television marketing Storytelling Lead Ranking 152

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Marketing Proposals 100

ClearVoice

NOVEMBER 30, 2021

Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Content can include videos, podcasts, blogs, social media posts, infographics, and images. She also covers the art of storytelling, a skill crucial for creating effective content.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Martech Advisor

JANUARY 16, 2020

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms. Build an Outbound Content Distribution Channel. and billboards.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Hubspot

JULY 17, 2014

Content delivery network" or "content distribution network." They''re especially good for streaming audio, video, and internet television programming. Denial-of-service" or "distributed denial-of-service" attack. Transcripts for videos and podcasts -- Include transcripts to give access to people with hearing disabilities.

Work Management 28

Work Management Marketing Management API Internet Marketing 28

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. After reading this post, you’ll be inspired by successful video content marketing examples. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Single Grain

AUGUST 3, 2021

Hulu is an American video streaming platform owned by the Walt Disney Company. Hulu offers viewers the choice to watch videos with or without advertising. Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. Videos for the brand website and social channels.

Storytelling 56

Storytelling Advertising Agencies Broadcasting Distribution 56

Marketing Insider Group

MARCH 31, 2014

Whether it’s news or helpful tips and tricks or even entertaining videos, brands that aren’t creating content their audience wants are just wasting their marketing dollars. And we are taking advantage of all the new channels and content types that our audience is looking for such as videos, vines and more. Storytelling.

Branding 100

Branding Brand Identity B2B Thought Leadership Custom Publishing 100

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. Intel have really set themselves apart with a combination of great design, a personal storytelling approach and consistent distribution. Xerox Real Business.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Vidyard

FEBRUARY 2, 2015

And then there’s video content, an immersive media format that more and more businesses are using across channels, splicing and dicing to mold to the behavior of a platform’s user base. According to the Cisco Visual Networking Index , consumer video traffic is projected to represent 79 percent of all online traffic by 2018.

Video Marketing 51

Video Marketing Brand Identity Branding Paid Search Agency 51

Hubspot

FEBRUARY 28, 2017

If it sees success with posting original content on Snapchat outside of its regular distribution strategies on YouTube and other social media platforms, marketers might consider producing their own "shorts" on Snapchat and seeing how they perform. To watch the next short, add Saturday Night Live on Snapchat (@nbcsnl). 3) Snap Inc.

Social Media 28

Social Media Facebook Media Mobile Advertising 28

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2017 winner in the "Video for the Web -- Travel" category. 3) B2B Marketing Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Brandpoint

APRIL 17, 2024

It’s the placement of your product in a television show, movie, video game or other entertainment-based media. Branded content, by contrast, is expertly crafted storytelling that reinforces your brand identity and resonates deeply with your audience. Product placement can almost be thought of as advertising on the sly.

Product 62

Product Brand Identity Content Advertising Agencies 62

Sprout Social

MARCH 27, 2023

Think infographics and how-to videos. Post content formats your audience wants to engage with Index data reveals that short-form video, images and live video are the top three most engaging types of in-feed social media content according to consumers. The video was also a teaser for Lil Nas X’s new song “STAR WALKIN’.”

Social Media 129

Social Media Paid Content Campaigns Media 129

Marketing Insider Group

JULY 1, 2020

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Live@Cisco Facebook videos. It’s not rented space.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Contently

JUNE 19, 2019

On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.” Why is this such a great video haiku? This is the internet, after all.

Tactics 160

Tactics Paid Search Agency Video Marketing Companies 160

ClearVoice

APRIL 9, 2020

Let’s chat about content distribution and content repurposing. If your content plan doesn’t include distribution, get on that. Get the most out of your content by embracing distribution and repurposing. You’ve seen television stations broadcast coverage in real-time for years, now brands can do it too.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Vision6

JANUARY 11, 2023

In fact, according to the Content Marketing Institute, 87% of B2B marketers use email as an organic content distribution vehicle. They can also help improve content exposure and shareability, increase brand credibility, enhance the readability of text-heavy information and help design complex ideas using visual storytelling.

Newsletter 98

Newsletter Case Studies User-Generated Content Paid Search Agency 98

Content Standard

NOVEMBER 20, 2017

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. Armed with this knowledge, your CMO cries: “Make me a viral video!” Just make sure it’s good video.

Viral Marketing 77

Viral Marketing Video Marketing Top of Funnel Content 77

Single Grain

APRIL 28, 2020

For example, we posted a video called 7 Fresh SEO Hacks that You Need to Try and then repurposed the audio and posted it to our podcast: Some pieces will also be repurposed to our blog where we publish about three times per week. Dive Deeper: 10 Inspiring Examples of Promotional Campaign Videos for Startups. pic.twitter.com/nqImcE5WJP.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

DivvyHQ

OCTOBER 30, 2017

And every single person on the planet can connect with comedic storytelling on some level. In addition to our ongoing video series, we recently published a free content marketing strategy guide featuring insights from 12 top content professionals. If you don’t have quality content, the distribution and promotion simply won’t matter.”.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network. Starbucks’ #Upstanders is its 1st original content series w/ multiplatform distribution. hejhejnatalya Click To Tweet.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98