Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. Sounds like alchemy, or perhaps a fairy tale?

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Research Startups Comparison Storytelling 68

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer?

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” The upshot?

Storytelling 56

Storytelling Process Advertising Agencies Brand Identity 56

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. BuzzFeed constantly tinkered with how they created and distributed content, making slight adjustments to headlines, story structure, and content strategy. In other words, the best ads were great stories.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Convince & Convert

SEPTEMBER 17, 2015

(highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference. How to distribute content on macro and micro-levels.

Content Marketing 152

Content Marketing Top of Funnel Paid Search Agency Startups 152

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Distribution is now the key for effective storytelling. The upshot?

Storytelling 75

Storytelling Distribution Startups Template 75

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. The upshot?

Storytelling 75

Storytelling Ad Exchange Distribution Custom Publishing 75

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Publishers are going through an identity crisis. ” Why? prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. We invest value-add checks in startups with “go-to-market viability” across industries. We’ve invested in 14 startups over the last year including Anrok , Pocus , Plain , and Vori.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

Anyword

JANUARY 31, 2019

That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. The upshot? To learn more, request a demo here.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Anyword

APRIL 18, 2019

At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling. Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps.

Storytelling 45

Storytelling Distribution Startups Custom Publishing 45

Anyword

NOVEMBER 6, 2018

We created The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. Every month, we release new data and relevant insights about the world of content distribution.

CPC 49

CPC Cost Per Click Facebook Storytelling 49

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution. The upshot?

CPC 45

CPC Cost Per Click Facebook Storytelling 45

Anyword

NOVEMBER 12, 2018

We’ve put together a few guidelines to help your team create a strong out of office plan, with an eye toward content distribution campaigns on Facebook. For more Q4 success tips, download the Q4 Content Distribution and Audience Development Checklist. Distribution is now the key for effective storytelling. About Keywee.

Storytelling 45

Storytelling Distribution Vendors Guidelines 45

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. The process may seem arduous at first, but it’s worth it—even in the early days of your startup. The effort you spent distributing content matters here too.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Anyword

JULY 16, 2019

But because every storyteller is vying for loyalty from a limited number of readers, building that commitment can be difficult. Through our work with hundreds of publishers, we’ve found that one of the best ways to do this is through paid content distribution on Facebook. . Distribution is now the key for effective storytelling.

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Anyword

MAY 21, 2019

The morning focused on “ The Evolving Role of Data in Storytelling.” With the rise of distributed content, many people declared the death of the publisher home page. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Anyword

JULY 1, 2019

The webinar covered tips for creating powerful commerce content (whether you’re just starting out or you’re expanding your current offering) and also provided strategies for using paid content distribution channels to turn those efforts into a scalable revenue stream. . Distribute with revenue in mind. The upshot?

Budget Programs 40

Budget Programs Allocation Webinar Metrics Distribution 40

Anyword

MAY 20, 2019

While email is a great channel, it doesn’t stand alone in a publisher’s content distribution strategy. And if you see stories with great CTR within your emails, you should consider distributing them through other paid means (such as search and social) as well. Distribution is now the key for effective storytelling.

Sales Qualified Leads 53

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 53

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. It sounds like you want to be a content manager," she said.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Anyword

AUGUST 14, 2018

At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling. Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps.

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

Anyword

FEBRUARY 14, 2019

Publishers looking to maximize this revenue stream can dedicate larger budgets to their paid distribution efforts, to drive increased traffic to their site (and ads). Leading up to Valentine’s Day, content about romantic trips, date nights, gifts, or special recipes can perform really well on distribution channels. About Keywee.

Storytelling 40

Storytelling Lead Scoring Lead Ranking Distribution 40

Contently

APRIL 9, 2018

Startups are often much better at building content marketing programs than larger competitors because of this freedom. With the right data, you can effectively optimize how you create content and distribute it throughout the customer journey. You need to track the growth of these metrics over time to tell the true story.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Anyword

DECEMBER 6, 2018

To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release new data and relevant insights about the world of content distribution. Distribution is now the key for effective storytelling. November Data. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

DECEMBER 6, 2018

To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release new data and relevant insights about the world of content distribution. Distribution is now the key for effective storytelling. November Data. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Contently

APRIL 9, 2018

Startups are often much better at building content marketing programs than larger competitors because of this freedom. With the right data, you can effectively optimize how you create content and distribute it throughout the customer journey. You need to track the growth of these metrics over time to tell the true story.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Anyword

FEBRUARY 6, 2019

Each month, we release new data, along with relevant insights on content distribution. These two effects together makes the first few days of the year the most opportune time to distribute content on Facebook. To read more about the trends that will shape 2019, download our Content Distribution Trend Report. January Recap.

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Anyword

SEPTEMBER 12, 2019

We release new data on a monthly basis along with relevant insights on content distribution. Across use cases, we saw the most significant increases in the cost to distribute branded content and — not surprisingly — campaigns promoting paid subscriptions. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

SEPTEMBER 12, 2019

We release new data on a monthly basis along with relevant insights on content distribution. Across use cases, we saw the most significant increases in the cost to distribute branded content and — not surprisingly — campaigns promoting paid subscriptions. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

MAY 6, 2019

Each month we release new data along with relevant insights on content distribution. Group Nine Media, for example, has purposely eschewed a paywall, instead focusing on a distributed media model that includes custom content and licensing deals. Distribution is now the key for effective storytelling. April Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. And as always, storytellers are constantly looking for new channels on which to distribute their content. Despite the increase in the cost of content distribution this month, many publishers saw success driving immediate ROI from their content.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MARCH 6, 2019

Each month we release new data along with relevant insights on content distribution. In fact, we saw spend on Facebook double this month from publishers who focus on net positive ad spend from their paid content distribution efforts. Distribution is now the key for effective storytelling. February Recap. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40