Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Marketing Insider Group

AUGUST 26, 2020

Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

FEBRUARY 13, 2018

survey to gauge how much marketers are investing in this form of content. Over the next 12 months, 35 percent of respondents intend to increase their creation and distribution spending on branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?”

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

JUNE 8, 2021

Distribute this content where your ideal buyers can consume it (i.e., Over time, you’ll learn key insights from this data to make the goal easier to accomplish, such as: Learning which distribution channels work best. In a CMI (Content Marketing Institute) B2B Content Marketing report , they ask this question. Image: CMI.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Overall, salaries grew 23% since the last time we surveyed them in 2019.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. While we’re using just one study, know that you can pull all of the categories below as a type of filter to run on any market research, interview, or survey you run across.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Our survey definitions for ‘sophisticated’ and ‘mature’ set a high bar.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Use data from previous emails, inquiries, survey responses from cohorts, and other past interactions to help define your most profitable accounts.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Seismic

NOVEMBER 2, 2023

To better understand the current landscape, we recently conducted a survey of 1,400 full-time sales, enablement, and customer success professionals in managerial and leadership roles across the U.S, According to the report, those who are currently using AI in their enablement efforts have achieved many of the outcomes that they wanted.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. 6 Ways Working from Home Encourages Distributed Sales and Marketing Team Alignment. Organize reports, analytics, resources, goals, and persona information in a shared location. Sales department SMART goals.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. of those surveyed indicated that earning “high-quality metrics” was a challenge, while 30.5% Click here to download the full report. answered that “measuring success” was.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Contently

DECEMBER 10, 2020

Think tank sessions, customer surveys, and virtual discussions are a few effective ways to accomplish this. For example, we know that from surveying our publisher and advertiser clients about the impact that COVID has had on their business that: 73% of B2B marketers are increasing their investment in email.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. The majority of my last 15 years at GE (I left nine years ago) I was reporting to both the CMO or CRO roles, as well as to the CIOs.

Marketing AI 101

Marketing AI eCommerce Peer-to-peer CMO 101

Marketing Insider Group

OCTOBER 27, 2020

Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. It can dramatically lift your organic rank if the content uses the right keywords, is relevant to the audience, is of high quality, and is distributed across many channels. Image: MarketingCharts. Image: CMI.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Marketing Insider Group

NOVEMBER 17, 2020

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Channels you’ll use to disperse and distribute content (social, email, paid, etc.). Image: SEMRush.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

chiefmartech

AUGUST 19, 2021

Surveys are nice, but they have their limitations. So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Lots more great data in their report. Flow the data.

Enterprise Management 142

Enterprise Management Automation Work Management Aggregators 142

Zoominfo

MAY 23, 2019

Conduct a survey. Technology has made it easier than ever to conduct a customer survey and analyze the findings. If you are struggling to find data to support your PR initiatives, conduct a quick online survey of your customers, prospects, and website visitors. But, they don’t have data to back this.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Sword and the Script | B2B

APRIL 14, 2020

The two businesses teamed up to field the survey for the third year in a row and polled 3,275 business executives around the world. or less and detailed demographics are in the report. >>> Distribution means “broadly and effectively” (40%); engaged employees in amplification (31%); and paid for some promotion (11%).

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership B2B Marketing Effectiveness 124

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 100

Social Media Work Management Marketing Management Media 100

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Biznology

NOVEMBER 16, 2020

Next, you can create customer satisfaction surveys. Finally, you could send a brief NPS survey to customers right after addressing their complaint via call center or email. Create customer satisfaction surveys and distribute them via email, social networks, your website, or even SMS. Review email service reports.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Salesforce Marketing Cloud

JUNE 7, 2022

70% of C-suite executives report their employees are happy, but only 44% of employees agree. Our recent report, The Experience Advantage , found that 71% of C-suite executives think their employees are engaged with their work, when in reality only 51% say they are. Let’s start with what is top of mind for the CEO.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98