KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Is packed with shareable stats and quick-hitting insights (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

JUNE 9, 2022

Check out these 30 stats on email marketing to learn why email is a vital channel for your mover marketing strategy. – Adobe 87% of marketers use email marketing to distribute their content. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Seismic

SEPTEMBER 7, 2023

The 2023 Value of Enablement Report revealed that 91% of respondents who don’t use sales enablement tools to organize their content have noticed a dip in morale because sellers have to focus on non-revenue generating activities at work, which negatively affects their income. Sellers need a better way to distribute great content.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. 84% of B2B marketers use paid distribution channels for content marketing purposes. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

DivvyHQ

MAY 26, 2019

First, Some Stats. Yes, here are a few stats to digest: 70% of respondents to a Liana Technologies survey said automation improved their ability to target messaging; additional benefits from the survey include optimizing productivity and increasing marketing ROI. Publishing/distribution. Content optimization.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

Contently

OCTOBER 25, 2017

Here are three great stats that could help you make your case: 1. According to a 2017 Contently survey , 98 percent of marketers believe that “having and following a content marketing strategy is important for content marketing success.” This holds true for B2C companies as well, as we see in CMI’s 2017 B2C report.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The Surveys are great, but they make a lot of assumptions. Study your own reports.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Outgrow

DECEMBER 17, 2020

53% of the surveyed marketers changed their promotion and content distribution strategy. A recent report by WARC predicted that global ad spends on traditional media will come down by 10.2% According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. to £2.84bn.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

ClickZ

AUGUST 8, 2020

Hubspot surveyed 1125 service professionals across the US, UK, Canada, and Australia to understand the state of customer service , teams’ perspectives on customer service, and the tools they use. But the truth lies in the stats that speak for themselves. Content marketing is more than content creation and distribution.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Content Standard

MAY 12, 2021

Consider the stats: Driven by convenience and value, 40 percent of consumers tried new brands. Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers. 66% of U.S.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Porch Group Media

AUGUST 31, 2021

A 2019 survey by Adestra found that over 70% of marketers believe email marketing generates “good” or “excellent” returns as a marketing channel, which is higher than paid search and organic SEO. Email is also a top distribution channels for both B2C and B2B marketers. This is higher than any other channel. first appeared on V12.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. Thanks to our 2022 Consumption Report, we confirmed this. more likely Reports were 4.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

Valasys

DECEMBER 23, 2020

Some of the examples are delivering emails, distributing social media content, and a few more. The importance of marketing automation is shown below with a blend of information and stats. B2B companies that use this software are reporting a 20% gain in their sales chances. Significance and Benefits of Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Content Standard

AUGUST 26, 2016

It’s not enough to have a newsletter or a targeted approach to distribution. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” ” Are you among them? ” Are you among them? Why it’s Important to your Strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000.

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

Atomic Reach

APRIL 30, 2019

There are many stats out there that show the potential impact of social media on content marketing ROI. Approximately, 26 percent of Facebook users who clicked on an ad reported making a purchase. Be sure to track all of the expenses that went into creating and distributing your content. Track Your Content Distribution Costs.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Sprout Social

JULY 6, 2022

As the pandemic went into its second year and vaccines were being distributed, engagement with healthcare institutions on Twitter grew compared to last year. Why healthcare orgs should invest in social listening, stat. 5 stats for social media marketers in the software industry. Healthcare social media resources.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Belkins

AUGUST 17, 2020

After your ICP is ready, distribute it among your lead research experts, sales reps, and appointment-setters — everybody should know what they’re dealing with. According to the latest studies and surveys, an average B2B buyer is less patient about cold calls than 10 years ago. Debrief and reporting.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97

Hubspot

OCTOBER 13, 2015

HubSpot's new State of Inbound 2015 report is available today , and we have a ton of valuable industry data to share with you. While the report dives deep into a number of different focus areas, we wanted to highlight a few quick takeaways that really stuck out. 3 Must-Read Stats on the State of Inbound Marketing in 2015.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

Heinz Marketing

MARCH 21, 2022

I think one of the stats that jumped out to me from the state lead management, by the way, the report, thanks to the support of Heinz Marketing and Sales Hacker had 1700 responses. And so other stats I’d pull out and mention were that most people felt like their response times were good above average, if you will.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Vidyard

AUGUST 25, 2014

When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle.

Marketing Report 57

Marketing Report Research Video Marketing Distribution 57

Convince & Convert

APRIL 24, 2012

Stats Are Sexy. The best way to get started is to create a survey and distribute it to your customer base. Take the survey results and create an insightful special report or whitepaper. Take the survey results and create an insightful special report or whitepaper. Turn Your Customers into Stars.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Sana Commerce

DECEMBER 6, 2021

The 2022 B2B Buyer Report , which includes data on more than 1,200 global B2B buyers, suggests that buyers are more likely to purchase from websites and suppliers they trust. Based on the survey responses, we ranked these in order of importance in our B2B trust index , categorizing the “essentials,” “should haves” and “recommended.”

B2B 52

B2B Marketing Management Case Studies Paper 52

ClearVoice

JANUARY 26, 2024

Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding. Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations. And more than half struggle to effectively distribute that content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. How are marketers coping?

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. Reporting basics. When readers engage with your email, you know the message fits your audience. Disinterest leads to decay.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. If you consider yourself a curious marketer, we''ve got a treat for you.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

EveryoneSocial

JANUARY 13, 2021

Related : Learn how Electronic Arts ignited company culture, kept their distributed teams informed, and built a company of brand advocates with employee advocacy. Achievers ) In a survey, 26% of employees would forego a fancy title and 65% would accept lower pay before dealing with a poor workplace environment. Download the case study.

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Hubspot

MAY 14, 2015

Click here to download our free industry benchmark report for driving content marketing success in Europe. Want a taste of what's in the report? Check out how businesses rated the value of content marketing: Key Stats: 71% of businesses are creating more content in 2015 compared to 2014. Here are a few of our key findings.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Adobe Experience Cloud Blog

DECEMBER 11, 2012

It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.

B2B Marketing 48

B2B Marketing Content Marketing B2B Content 48

Scoop.it

MAY 10, 2022

This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. By the end of the week, you’ll get several complete pieces to publish and distribute!

Practices 86

Practices Tips Content Template 86

EveryoneSocial

JULY 14, 2020

Stats About Remote Work. Buffer ) While 30% of people report working remotely full-time, 18% work remotely one to three times per week. ( CoSo Cloud ) Upwork’s “Future Workforce Report” predicts that 73% of all teams will have remote workers by 2028. Let’s dive in!

Tips 79

Tips Work Management Communities Budget Programs 79

Outbrain

APRIL 9, 2019

As powerful as content marketing is, though, many still struggle with generating results from their efforts, with only 42 percent of B2B marketers reporting their content marketing to be effective. Outline the channels you will employ to distribute your content. What are the most effective content distribution strategies?

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Contently

MARCH 2, 2017

That distribution strategy sounds like it came from someone with a very, very good brain. Reporter and documentary filmmaker Leighton Woodhouse looks at what happens when an illegal immigrant is both a felon and a family man. .” After Secret Hitler came out in February, the creators mailed the game to all 100 U.S.

Paid Content 60

Paid Content Brand Identity Branding Content Marketing 60