Brandpoint

MAY 31, 2016

Successful content marketing is about storytelling, and health care companies have some of the most exciting and inspiring stories to tell. So why then are so many health care/pharma articles unsuccessful in the mat release space? So why then are so many health care/pharma articles unsuccessful in the mat release space?

Distribution 48

Distribution Storytelling Network Marketing Vendors 48

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 86

Work Management Storytelling Marketing Management Examples 86

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We work with all of the teams – content, sales, design – to release new projects and products into the world.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling.” — Lane R.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 103

Storytelling Content Lead Ranking Rules 103

Trade Press Services

JANUARY 2, 2024

Don’t forget to take a look at what your competitors, clients, stakeholders and vendors have created and distributed as well. LinkedIn is still the quintessential B2B social media platform. These are all essential elements whether you’re looking for a new job, seeking professional speaking opportunities or applying for industry awards.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content Standard

FEBRUARY 12, 2015

This is presumably in anticipation of its new “Discover” feature, which will offer collaborative storytelling that features a beginning, middle, and an end. “Discover is different because it has been built for creatives,” according to the release. Want more stories like this one?

Storytelling 40

Storytelling Features Paid Search Agency Social Networks 40

SocialPilot

MARCH 12, 2024

This content was distributed around the world after sponsored social media campaigns were launched. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6. As a result, subscriptions to the Times skyrocketed.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Kaon

JULY 26, 2017

How can AR applications be distributed to a national or global sales force? An all-inclusive marketing platform enables all of your interactive storytelling applications (including AR and VR applications) to work on all of your sales team’s devices, online or offline and globally.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Terminus

MARCH 18, 2020

The Terminus March release is designed to help you own and align more of the digital experience, bring account-level intelligence into every demand effort (even if it’s not ‘account based’), and deliver more of the reporting you need with trended scorecard metrics, an all-new advertising metrics page, and a native Google Analytics integration.

Sales Management 26

Sales Management Lead Scoring Lead Ranking Trends 26

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way. WHY DO YOU THINK IT REMAINS DIFFICULT FOR DIGITAL MARKETERS TO PROVE ROI?

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Anyword

NOVEMBER 6, 2018

We created The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. Every month, we release new data and relevant insights about the world of content distribution.

CPC 41

CPC Cost Per Click Facebook Storytelling 41

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Magisto

DECEMBER 23, 2019

We joined forces with the Vimeo fam, released powerful new features, and above all else, tons of beautiful stories came to life with Magisto and none of it would have been possible without you, our community, so thank you! 2019 was one for the record books. You can find this track under our editor’s choice recommended music section.

Storytelling 52

Storytelling Communities Distribution Training 52

Anyword

FEBRUARY 6, 2019

Each month, we release new data, along with relevant insights on content distribution. These two effects together makes the first few days of the year the most opportune time to distribute content on Facebook. For the past twelve months, we’ve released a monthly update on Facebook CPCs (see all past posts here ).

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 4. Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Video Marketing Storytelling. Video Distribution Channels. Press releases. Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Focus On Storytelling. Digital and content marketers everywhere can learn from Vaynerchuk’s success by paying attention to his brand’s focus on storytelling and audience engagement. Vine and GrapeStory.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Brandpoint

NOVEMBER 2, 2022

Another great point is using storytelling and statistics provides companies with a framework to ensure the business operates in an equitable, sustainable, socially responsible way. Brandpoint has recently developed a relationship with the 40-plus-city publisher to launch the Business Journals Premium MAT Release.

Branding 62

Branding Brand Identity Media Business 62

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 5. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Video Marketing Storytelling It’s a well-known cliche that a picture’s worth a thousand words. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Anyword

MARCH 6, 2019

Each month we release new data along with relevant insights on content distribution. The New York Times released its 2018 financials and, in addition to fast growth, there’s a healthy shift of revenue from print to digital; digital revenue accounted for over 40% of the total. February Recap. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? In fact, 80 percent of accounts follow a business on Instagram, which means consumers are opting in to being served their brand messaging. .”

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Contently

SEPTEMBER 11, 2017

In that ideal world, they’d grasp how the best practices and pragmatism of marketing can complement great reporting and storytelling. It’s very hard to scale content marketing without paid social and search distribution. Then, great stories could fuel engagement on every marketing channel. Where should it live?

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Anyword

DECEMBER 6, 2018

To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release new data and relevant insights about the world of content distribution. Distribution is now the key for effective storytelling. November Data. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

DECEMBER 6, 2018

To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release new data and relevant insights about the world of content distribution. Distribution is now the key for effective storytelling. November Data. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Outgrow

JULY 8, 2020

From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Their expert content marketing team is responsible for creating, publishing, and distributing your content online. They can create and distribute content that is designed specifically for your business and audience.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Contently

OCTOBER 25, 2017

The 2018 B2C report hasn’t been released yet.). How can you best measure content marketing ROI for content that’s distributed via social channels? Conversely, if you don’t have a strategy, there’s a good chance you won’t be successful. What are the best ways to go beyond likes and social shares?

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. And as always, storytellers are constantly looking for new channels on which to distribute their content. Rather than simply reducing content distribution CPCs, they’re maximizing same-session ROI. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

SEPTEMBER 12, 2019

We release new data on a monthly basis along with relevant insights on content distribution. Across use cases, we saw the most significant increases in the cost to distribute branded content and — not surprisingly — campaigns promoting paid subscriptions. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

SEPTEMBER 12, 2019

We release new data on a monthly basis along with relevant insights on content distribution. Across use cases, we saw the most significant increases in the cost to distribute branded content and — not surprisingly — campaigns promoting paid subscriptions. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

AUGUST 13, 2019

We release new data on a monthly basis along with relevant insights on content distribution. For example, with low CPCs on Facebook in July, we’ve seen many advertising-first sites scale their paid distribution in a profitable way, despite summertime RPMs. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We release new data on a monthly basis along with relevant insights on content distribution. For example, with low CPCs on Facebook in July, we’ve seen many advertising-first sites scale their paid distribution in a profitable way, despite summertime RPMs. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40