Brandpoint

OCTOBER 23, 2020

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. This includes: MAT releases. Enhanced amplification and distribution, also known as premium MAT releases. Read More: What is a MAT Release? ]. Cost per Lead campaigns.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Webbiquity

MARCH 2, 2021

Pre-Event Content Types and Distribution Channels. And in two dimensions: the types of content that will be produced, and the channels or tactics that will be used to distribute and promote that content, to get the word out. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Brandpoint

AUGUST 17, 2022

COVID-19 lingers on, and new reports and CDC updates are constantly in the news, even after all these years. I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Brandpoint

OCTOBER 12, 2020

COVID-19 rages on, and new reports and updates are constantly in the news. I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. A: The election is fast approaching.

PR 139

PR Distribution Paid Search Agency Content 139

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Paid Search Agency Distribution 122

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. The benefits of the Business Journals partnership: Direct distribution to target audiences. markets online. Paul Business Journals website.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 106

Marketing AI B2B Marketing B2B Marketing Management 106

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. Click here to download the full report. However, a simple shrug emoji won’t be accepted in the end-of-campaign report when presenting results to brands and clients.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Workato’s report shows jumps in automation were triple-digits across a ton of use cases.

Enterprise Management 142

Enterprise Management Automation Work Management Aggregators 142

Contently

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. That’s also true when they publish PDF reports that look like they were designed by a 10th grader in 1998, or post a video that a 10th grader in 2020 could tell you is about 10 minutes too long. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Martech

FEBRUARY 28, 2022

Someone else on LinkedIn I happen to know devoted an update to a new report she has just released. He has five actionable suggestions, including, “Operationalize the collection and distribution of the data/insights. So many companies collect a ton of data but fail at getting the insight distributed to the right people.”.

Distribution 89

Distribution Internet Marketing Linkedin Newsletter 89

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. It balances central control and distributed empowerment.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

chiefmartech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. But the distribution of that long tail varies from category to category. Happy #MartechDay to you! Some have one winner.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

chiefmartech

SEPTEMBER 20, 2022

He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. Partner ops is going through a similar transformation.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech

NOVEMBER 29, 2021

Madras Global’s platform offers “content lifecycle management,” meaning it helps produce and distribute content, while also measuring its engagement and allowing users to optimize the content based on this data. Learn about headless and hybrid CMS systems in this just-released MarTech Intelligence Report. Click here to download!

Paid Search Agency 96

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 96

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation. Our best prospects generally start as non-paid subscribers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. However, I’m excited to potentially test out some emerging formats like interactive research reports and animated explainers, as well as A/B testing the platforms we use to distribute the content.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

seo.co

JANUARY 23, 2022

Be a source for first-person research and data in the form of industry surveys, direct market research and unbiased reporting. Report your findings via graphs and charts and promote them heavily. You can also submit individual articles or press releases. Distribute Your Own Press Releases.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Walker Sands

SEPTEMBER 16, 2022

When the news of the funding round broke in late August, Walker Sands distributed a press release and conducted aggressive media outreach to reach additional relevant reporters in local, VC and energy outlets, followed by a week of vigorous post-launch follow-ups to secure as much media coverage as possible.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Biznology

JUNE 2, 2021

With theaters and entertainment venues currently closed or limited and streaming services booming, pre-pandemic entertainment product distribution and consumer access methods are rapidly changing and adapting, reflecting new worldwide behaviors. The global scope of the media industry: Jobs in the New WorldSource.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Zoominfo

MAY 23, 2019

Distribute the survey by email campaign, social media, or on your website. Then, using survey responses, they’re able to pitch the following: 75% of sales leaders report a need for a better sales enablement platform. Example: A small—hypothetical—health food company is releasing a new line of smoothies.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. Spoiler alert: It isn't perfect, but there is a way for brands to report a negative or false keyword.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Use social media reporting tools to analyze and track the social media posts that lead to the top engagement rates and type of interaction you’re most interested in cultivating.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Contently

JUNE 13, 2018

Research has shown that dopamine, the same chemical boost we get after a victory or a good workout, is released when we receive likes and shares on social media. Most of our social content links to an article or report we want our audience to read, so if they follow through to our site, that’s a better win for us.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Brandpoint

FEBRUARY 23, 2023

With less competition in the media space, your team will be able to stand out even easier and take advantage of a time when many teams aren’t distributing sponsored content. If your paid campaign did well in one demographic, try to segment it further and re-distribute. From a business standpoint, this is a good thing for you.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

ClearVoice

MARCH 18, 2022

B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report. MarketingProfs has released its first-ever B2B Marketing Training report to help organizations know what they can do to understand trends and stay ahead of them.

Studies 52

Studies Research Paid Search Agency Transparency 52

Marketing Insider Group

SEPTEMBER 28, 2021

Distributing content through multiple channels. For example, if your competitor releases a new product that mimics yours, that’s a time to reevaluate. Looking at the Prophet report data, the top challenges identified were: Purchasing or integrating the right technology. Producing a certain throughput of new content.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Create a Video Marketing Strategy Mission Statement Joe Pulizzi, Founder of the Content Marketing Institute, recommends you start your content marketing strategy with a mission statement.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. 2: Distribute strategically and use location targeting Breaking through the political noise can be difficult without a targeted plan. million more ads than 2018.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136