Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Why we care. Get MarTech! In your inbox.

Marketo 109

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 109

Martech

SEPTEMBER 8, 2023

Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels. The post This week’s AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Amazon 121

Amazon Ideal Customer Profiles User-Generated Content Outreach 121

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. The post This week’s AI-powered martech releases appeared first on MarTech. Dig deeper: What does the future hold for genAI? Get MarTech! In your inbox.

Marketing AI 109

Marketing AI Digital Asset Management Enterprise Management Gartner 109

Brandpoint

JUNE 22, 2022

Brands looking to distribute content based on this supplement will do well if they include subjects such as: Remote work and flexibility are here to stay Internet security and privacy tips Diversity and inclusion with measurable improvements 4. How can you distribute your summer 2022 sponsored content?

Trends 87

Trends Distribution Thought Leadership Privacy 87

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. We take lightly branded content, like an article, video or design, and distribute it across our publisher network online.

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Distribution Business Custom Publishing Promotion 83

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Paid Search Agency Distribution 122

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

BuzzSumo

FEBRUARY 3, 2022

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Press 115

Press Distribution PR 115

Martech

JUNE 15, 2023

OpenAI released new versions of GPT-3.5-turbo The post New versions of ChatGPT and other AI martech releases this week appeared first on MarTech. As a result, more and more AI-powered solutions are being announced every day. turbo and GPT-4 with a new capability, function calling. Get MarTech! In your inbox.

Allocation 77

Allocation CMS Development Classified Ads Lead Ranking 77

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Customer Experience Matrix

JULY 20, 2016

The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. with BlueHornet.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

Martech

DECEMBER 17, 2021

If there’s a theme to this release, it’s all about the machines. Project management tools like Wrike have seen a big uptick since the pandemic began, especially since workforces shifted from being office-based to distributed. Read next: What is Scrum, the project management framework agile teams rely on? Anything else?

Marketing AI 107

Marketing AI Digital Asset Management Budget Programs Work Management 107

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sharpspring

APRIL 29, 2020

Press Releases. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. For a B2B organization on LinkedIn, here is what one might consider as part of the 20% promotional category: Awards and recognitions. New business acquisitions or partnerships. Upcoming or recent speaking engagements.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. Our Corporate Communications Manager Sandy does this with her signature and you can switch up your signature every time you release a new video: Social Networks. When distributing your videos, social channels are your best friend. Press releases.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Brandpoint

OCTOBER 23, 2020

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. This includes: MAT releases. Enhanced amplification and distribution, also known as premium MAT releases. Read More: What is a MAT Release? ]. Cost per Lead campaigns.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. Automate where possible.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. And their readers and advertisers are just as specialized.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Vidyard

DECEMBER 14, 2020

The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year over year, according to The State of Video Report – 2020 Edition released today by Vidyard and Demand Metric , now in its seventh year. .

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit. What is your contact information?

Press 130

Press Personalization Brand Identity Branding 130

Vidyard

DECEMBER 14, 2020

The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year over year, according to The State of Video Report – 2020 Edition released today by Vidyard and Demand Metric , now in its seventh year.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Something old, something new.

Press 52

Press Copywriting PR Content 52

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. The benefits of the Business Journals partnership: Direct distribution to target audiences. markets online. Paul Business Journals website.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

DivvyHQ

MARCH 19, 2020

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Advertising Channels 124

Advertising Channels Distribution Content Marketing Content 124

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Martech

FEBRUARY 15, 2024

Plus, each new release of the tool brought a whole new set of best practices on prompting. Many believe that ChatGPT is getting worse, not better, as it becomes more widely distributed. performed better than the most current release of 4.0. The tool being prompt-driven, made it challenging to get the output we desired.

Marketing AI 122

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 122

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. FAQs Why should I create a press release for a trade show? The following aspects should be included in such a strategy to improve your experience.

Trade Show 65

Trade Show ROI Tips Press 65

Brandpoint

MAY 31, 2016

So why then are so many health care/pharma articles unsuccessful in the mat release space? Then, once your story is ready, partner with a trusted vendor to optimize your distribution. It’s the best way to distribute a quality piece that satisfies the industry’s unique needs and delivers real value to readers at the same time.

Distribution 48

Distribution Storytelling Network Marketing Vendors 48

Brandpoint

MAY 31, 2016

So why then are so many health care/pharma articles unsuccessful in the mat release space? Then, once your story is ready, partner with a trusted vendor to optimize your distribution. It’s the best way to distribute a quality piece that satisfies the industry’s unique needs and delivers real value to readers at the same time.

Distribution 48

Distribution Storytelling Network Marketing Vendors 48

Brandpoint

AUGUST 17, 2022

I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. Q: What is the best timing for media distribution and placements this election season?

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. What is B2B content marketing?

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Brandpoint

OCTOBER 12, 2020

I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. Q: What is the best timing for media distribution and placements this election season?

PR 139

PR Distribution Paid Search Agency Content 139