The Ultimate Guide to Press Release Distribution


Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? Distribution mistakes to avoid.

Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world?

Press 262

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete


Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

Press 109

How B2B Marketing is Changing in 2018

marketing has become ubiquitous as a tactic and the amount of digital content has exploded, marketers are honing efforts on producing content that is higher quality and more tightly targeted, and expanding their channels for distributing and promoting that content. 1How B2B Marketing.

The Ultimate Guide to Content Distribution


Content distribution is an integral, if not the most important, part of your content strategy. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. Content Distribution Channels. Content Distribution

What is a MAT Release?


MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. What are the benefits of a MAT release? MAT release examples.

12 Must-Have Tools and Tactics for Content Distribution and Promotion


Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO.

The Best Content Distribution Channel You’re Overlooking

Content Marketing Institute

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. When pushing #content for distribution, don't forget to include your #sales team.

The Content Distribution Playbook - Whiteboard Friday


In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. What is content distribution and why does it matter?

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place.

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R.

Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

Customer Experience Matrix

The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. distributed marketing marketing asset management marketing operations management marketing planning marketing resource management

Give Your Marketing Videos Maximum Reach With This Distribution Checklist


Video Distribution Checklist. Our Corporate Communications Manager Sandy does this with her signature and you can switch up your signature every time you release a new video: Social Networks. When distributing your videos, social channels are your best friend. Press releases.

10 Proven MAT Release Writing Tips


The MAT release is a tried-and-true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor. Know the difference between a press release and a MAT release. Always pair your MAT release with at least one image.

Mat Release Relevancy


Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. The post Mat Release Relevancy appeared first on

Video Distribution: The Best Places to Use and Share Video


If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit.

Hello News Releases; Good Bye Press Releases


In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”

How to Distribute Your Branded Video Content with the PESO Model


Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest.

Mat Release Relevancy


Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. The post Mat Release Relevancy appeared first on

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.

Press 73

Optimize Account Based Marketing for Revenue with Latest Bizible Release


With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts.

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Press releases. These can often be promoted by PR distribution services, which usually have free or inexpensive options and different levels depending on the visibility you want. Engage individually with clients, and distribute content at live events.

Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). In my opinion, the number one “Don’t” is writing too much in one release. A well-written press release has ONE angle and a focus.

Press 135

9 Steps to Writing the Perfect Press Release


How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

Press 81

Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it.

Press 88

Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."

Press 80

Getting the Most Out of Your Pharma Release


So why then are so many health care/pharma articles unsuccessful in the mat release space? Then, once your story is ready, partner with a trusted vendor to optimize your distribution. To learn more about distributing your pharma release with Brandpoint, contact us today.

How to Launch a Product Without a Press Release


Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy.

Press 79

5 B2B Marketing Tips for Using Press Releases


by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 122

Getting the Most Out of Your Pharma Release


So why then are so many health care/pharma articles unsuccessful in the mat release space? Then, once your story is ready, partner with a trusted vendor to optimize your distribution. To learn more about distributing your pharma release with Brandpoint, contact us today.

3 Music Promotions That Broke Through the Noise And What Can Teach Content Marketers

Marketing Insider Group

But before releasing its latest album, it took its fan base, known as the Skeleton Clique, on a treasure hunt of Nicolas Cage proportions. At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out.

Distribution Checklist: Where to Share Your Videos for Maximum Reach


A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement. Social networks When distributing your videos, social channels are your best friend.

Why Your Company Needs a Facebook Group


Facebook was originally known for organic distribution. Then it became an empire for paid distribution. In March 2017, Condé Nast released an editorial package called Women Who Travel for International Women’s Day.

Get Backlinks with your own Press Releases

EMagine B2B Blog

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy. So how can you effectively use your press releases to get links back to your site? Write your press release about something truly newsworthy.

Press 57

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.

Vendor 139

Three Overlooked Ways to Improve SEO Results


But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.

SEO 206

No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness

Marketing Craftmanship

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage.


R2C Group

R2C Group, the Portland-based data-driven creative and media agency, conducted and today released a Jewish Community Report based on a survey sponsored by the Chabad Center for Jewish Life. The quantitative survey was distributed via email invitation and made available for direct access online, receiving an average sample size of 400 respondents per question.

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. The Top Free Press Release Distribution Sites by ** 5 stars.

PR 207