The Ultimate Guide to Press Release Distribution

Hubspot

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? Distribution mistakes to avoid.

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How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions.

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LinkedIn Best Practices for Distributing B2B Content

Sharpspring

Press Releases. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. If you’re in the business of marketing, you understand the importance of creating great content.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world?

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place.

Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

Customer Experience Matrix

The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. distributed marketing marketing asset management marketing operations management marketing planning marketing resource management

The Ultimate Guide to Content Distribution

Hubspot

Content distribution is an integral, if not the most important, part of your content strategy. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. Content Distribution Channels. Content Distribution

The Best Content Distribution Channel You’re Overlooking

Content Marketing Institute

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. When pushing #content for distribution, don't forget to include your #sales team.

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release.

Mat Release Relevancy

Brandpoint

Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. The post Mat Release Relevancy appeared first on Brandpoint.com.

What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. What are the benefits of a MAT release? MAT release examples.

12 Must-Have Tools and Tactics for Content Distribution and Promotion

ClearVoice

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO.

Give Your Marketing Videos Maximum Reach With This Distribution Checklist

Hubspot

Video Distribution Checklist. Our Corporate Communications Manager Sandy does this with her signature and you can switch up your signature every time you release a new video: Social Networks. When distributing your videos, social channels are your best friend. Press releases.

Mat Release Relevancy

Brandpoint

Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. The post Mat Release Relevancy appeared first on Brandpoint.com.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.

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Optimize Account Based Marketing for Revenue with Latest Bizible Release

bizible

With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts.

The Content Distribution Playbook - Whiteboard Friday

Moz

In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. What is content distribution and why does it matter?

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R.

How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest.

How a press release can be spun into content gold

Integrated B2B

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. It’s the same with press releases.

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10 Proven MAT Release Writing Tips

Brandpoint

The MAT release is a tried-and-true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor. Know the difference between a press release and a MAT release. Always pair your MAT release with at least one image.

Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it.

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Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."

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Getting the Most Out of Your Pharma Release

Brandpoint

So why then are so many health care/pharma articles unsuccessful in the mat release space? Then, once your story is ready, partner with a trusted vendor to optimize your distribution. To learn more about distributing your pharma release with Brandpoint, contact us today.

How to Launch a Product Without a Press Release

Brandpoint

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy.

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Getting the Most Out of Your Pharma Release

Brandpoint

So why then are so many health care/pharma articles unsuccessful in the mat release space? Then, once your story is ready, partner with a trusted vendor to optimize your distribution. To learn more about distributing your pharma release with Brandpoint, contact us today.

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Press releases. These can often be promoted by PR distribution services, which usually have free or inexpensive options and different levels depending on the visibility you want. Engage individually with clients, and distribute content at live events.

Distribution Checklist: Where to Share Your Videos for Maximum Reach

Vidyard

A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement. Social networks When distributing your videos, social channels are your best friend.

Where Does Brand Content Fit in a Media Landscape Dominated by COVID-19?

Brandpoint

Takeaway: By selecting the right paid distribution tactics, you’ll be able to guarantee media placements in a crowded online space. Content Distribution COVID-19 branded content Coronavirus MAT Release Paid Media

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5 B2B Marketing Tips for Using Press Releases

Marketo

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

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Get Backlinks with your own Press Releases

EMagine B2B Blog

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy. So how can you effectively use your press releases to get links back to your site? Write your press release about something truly newsworthy.

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9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

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