Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You own the messaging, distribution, and context of the content you create. It’s not that you aren’t distributing your content through lots of channels, but it doesn’t pop up and interrupt users.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Zoominfo

AUGUST 12, 2018

In their mini documentary-like video series, CX Heroes , they commemorate individuals who happen to use the Genesys platform in their heroic efforts. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Genesys isn’t even mentioned until the end of each video.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Liveintent

MARCH 5, 2020

Because publishers are grasping for answers – any way to make up the revenue they’ve lost from decades of counting on print distribution. Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach. . Solution: Podcasting. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Contently

OCTOBER 11, 2019

The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. Could it include videos of underwater research and vintage Air Jordan sneakers collections?

Creativity 134

Creativity Examples Content Marketing Planning 134

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 63

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 63

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Another factor that contributed to its success was the brevity of the video message. Visual storytelling is strong — use it to educate, entertain, and inspire change.

Social Media 126

Social Media Social Marketing Examples Planning 126

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

ClearVoice

JANUARY 29, 2024

Distribute. Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. Know your audience. Develop a strategy. Create content. Optimize for SEO. Sound familiar? Yup, that’s the traditional content marketing process in a nutshell.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. The early Web circa.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Magisto

DECEMBER 23, 2019

This year our community created over over 19 million videos with 5 million of those being shared. In addition you guys watched these videos 91 million times. Memories is a film strip style video that is perfect for really any occasion. With their help, we became podcasters, photographers, designers, videographers, and authors.”

Storytelling 52

Storytelling Communities Distribution Training 52

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Contently

OCTOBER 21, 2019

Every brand wants to release a product video that’s received like Game of Thrones. They want Modern Love download numbers on their podcasts. media strategies across ideation, production, and distribution. Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Ambal's Amusings

JULY 19, 2012

Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers. Authors: Ann Handley.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Biznology

OCTOBER 19, 2016

The video I watched was tied to the biggest story of the time: the worldwide refugee crisis. You can learn more about VR at the Times in this interesting Times Insider podcast.). What made this VR experience feasible in the first place, of course, is that Google Cardboard was the only “technology” the Times needed to distribute.

Enterprise Management 80

Enterprise Management B2B Marketing Work Management Marketing Management 80

ClearVoice

MARCH 8, 2022

Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Contently

APRIL 26, 2020

The most successful podcasts are interview shows in which hosts and guests have a conversation. ” It’s become a helpful reminder to put thought into how you’ll distribute the webinar once it’s done. Additionally, we also may link to one or two related resources like a blog post or video, depending on the topic.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

EveryoneSocial

APRIL 8, 2020

And for the organization, you have storytellers helping to humanize the brand and as a result of putting a human face to the brand name: reaching untapped audiences where many are unfamiliar with your company. . This could be a simple picture and copy or a video about the new person joining the company. . Sharing Customer Stories.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Content Marketing Institute

DECEMBER 19, 2018

A legal team stars in a music video. A fast-food chain creates an investigative podcast into a forgotten food. To educate the public, Velcro Brand Companies created a music video in which a cast of lawyers sings about why it’s incorrect to use “velcro” as a noun or a verb (for example, shoes with velcro). No, really.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Content Standard

MAY 8, 2019

Brands should be, however, constantly analyzing results, revisiting approaches to creative messaging and channel distribution—pretty much every part of your marketing strategy should be scrutinized from time to time in order to warrant the best results possible.

Planning 102

Planning Top of Funnel Multi-Touch Attribution Optimization 102

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Branded Content Definition.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Masters of Scale | To scale you must master the art of storytelling. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. And interactive media goes well outside video and TV too, as Spotify’s recent launch shows. Moti Cohen is the Co-founder and CEO of Apester , a content management platform that enables the creation, distribution and monetization of interactive digital content for publishers and brands.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Convince & Convert

MAY 3, 2016

Local content pros Randy and Chris cross over the Convince and Convert podcast bridge to share their take on how content plays into the world of social media. How repackaging content for sales reps to personalize and distribute leads to better audience engagement. Content Pros Podcast. Flip the Switch Podcast.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. You should also distribute this content on multiple channels, like email and social media.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

ConvertKit

DECEMBER 21, 2020

From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators. The vast majority of that budget has gone toward media spend to get our messaging in front of creators on YouTube, in social media feeds, around the web and on podcasts too.

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. By using paid content distribution ? Its dominance in marketing is presently embodied in the popularity of video content.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. . • 60% of people say they have been “inspired to seek out a product” after reading content about it. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100