Oktopost

MARCH 18, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. Like What You Heard?

B2B Thought Leadership 62

B2B Thought Leadership Emarketing Thought Leadership Lead Ranking 62

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. They also help you distribute that content across the channels that work for your audience. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

MKT1

MAY 5, 2023

To succeed, startups must have a great product, founders, and win on go-to-market. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders. You can invest as little as $1K in startups through syndicates and ~$10K+ as an angel.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

Kevin Indig

JULY 10, 2023

Startups like Notion, Figma, Miro, Duolingo, ConvertKit, and Midjourney have built impressive communities around their Products, which drove exceptional growth. Eric Ries writes in The Lean Startup: Before new products can be sold successfully to the mass market, they have to be sold to early adopters.

Communities 52

Communities Enterprise Management Work Management Startups 52

Tomorrow People

OCTOBER 24, 2017

Not exactly a nimble startup. Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity. The podcast reached number one on iTunes and had 3 million downloads.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Biznology

APRIL 3, 2020

This week I continue with the theme of leadership, with a series of new and different articles and podcasts that look at, among other things, the importance of trust, candor, leadership vs management, effective communication, thoughtful, yet timely decision-making, team culture and dynamics and other pertinent topics.

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. A podcast is a great way to generate demand for your business. With the steep rise in podcast success during the covid-19 pandemic, tons of companies have started podcasts to widen their reach. . It has an entire podcast network with different podcast series. LinkedIn- Refine Labs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. The upshot?

Storytelling 75

Storytelling Ad Exchange Distribution Custom Publishing 75

MKT1

FEBRUARY 12, 2024

They build strategies for your startup’s specific needs and understand the value of both fuel and engine. There are some ownership gray areas between product and marketing , especially at startups with self-serve and product-led growth motions. Marketing and finance might care about efficiency more than quota-carrying reps.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

B2B Digital Marketer

MARCH 3, 2022

Leveraging marketing and growth tactics that work, Mark produces real business results for early and growth-stage technology and disruptive innovation startup companies. Podcast Timestamps/Outline. Mark is passionate about extracting the most value from every marketing dollar invested. 01:20 – Introduction.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

Outgrow

APRIL 2, 2024

We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Jukka-Pekka Salmenkaita , VP of AI and Special Projects at Elisa is an entrepreneurial data science executive with a corporate venture and startup background. No problem, just watch the Podcast!

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Optinmonster

DECEMBER 21, 2023

Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. Alternatively, you can also sponsor ads on relevant podcasts in your niche. They use their huge network to distribute your launch news to a wide audience.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Outgrow

NOVEMBER 8, 2022

We recently interviewed Maya Moufarek for our monthly podcast – ‘ Marketer of the Month ’! What most startups get wrong and right as they scale their businesses. No problem, just watch the Podcast! We know how core growth is to startups. Welcome to the Marketer Of The Month blog! . Origin of the growth model.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

chiefmartech

JUNE 4, 2023

This is part of a broad cultural and market shift over the past three decades, what Seth Godin identified as “the end of normal” — the flattening of the bell curve distribution of consumer preferences — and the rise of tribes, catalyzed by the Internet. Over 5 million podcasts. million subreddit communities. Potentially.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

MKT1

JULY 19, 2022

Content can be: spreadsheet templates, calculators, guides, trend reports, data studies, tactical guides on specific topics, Q&As, webinars, video series, podcasts, examples, twitter threads, polls and results, combinations of the above, etc. This applies to B2B startups too, don’t write about just what you make.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! Startup Culture: Emphasizing the importance of a hustler mindset. No problem, just watch the Podcast! Vitor Asseituno: I think it is a startup. Welcome to the Marketer Of The Month blog! Vitor Asseituno: Great to be here.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. It sounds like you want to be a content manager," she said.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClickZ

FEBRUARY 19, 2020

Walmart is now on the verge of launching four original scripted series with Eko, a New York-based startup company. It has designed a new network of more personalized, interactive podcasts ads that include a clear call to action, which has already proven to create higher engagement and awareness rates for the company.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered space, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. Content syndication networks are services that help you distribute content to innumerable news and blog sites within their respective network. Strategies to Syndicate Content.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

Content Marketing Institute

NOVEMBER 14, 2017

For example, when John Lee Dumas started his podcast EntrepreneurOnFire (EOF), hundreds of competitors were going after the startup crowd with real-world advice. But, no competitor created its platform as a daily podcast. What platform makes the most sense to distribute the content ? That was John’s “ content tilt.”

Content 102

Content Differentiation Lead Scoring Lead Ranking 102

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Startups are using the blockchain to protect copyright and guard against plagiarism. Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well.

PR 80

PR Web 2.0 Blogger Public Relations 80

Sprout Social

OCTOBER 11, 2019

The Times ’ digital readership specifically had been in decline for more than two years, with readers looking first to direct competitors like the Washington Post and the Wall Street Journal, or to digital-first media startups like Vox and First Look Media, for their superior web, mobile and social media experiences.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Convince & Convert

MARCH 10, 2013

This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. Jay is the founder of [link] and host of the Social Pros podcast.

Twitter 167

Twitter Digg RSS Television marketing 167

Convince & Convert

JULY 7, 2014

And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level. offers quite literally the easiest way to create and distribute training for anything.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Anyword

FEBRUARY 6, 2019

Each month, we release new data, along with relevant insights on content distribution. Meanwhile, other publishers (like The Economist and the Washington Post ) are turning to branded podcasts as an additional revenue source in this age of revenue diversification. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Heinz Marketing

AUGUST 24, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re listening to us on the podcast, thank you very much for joining us. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Nicolas: Indeed.

Top of Funnel 80

Top of Funnel Work Management Marketing Management Startups 80

Anyword

MARCH 6, 2019

Each month we release new data along with relevant insights on content distribution. These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. February Recap. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Albacross

MAY 21, 2019

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate. Distribute your content. Limited resources.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. Content syndication networks are basically services that help you distribute your content across innumerable news and blog sites on their network. Strategies to Syndicate Content.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. “And that’s what we are thinking.”

Work Management 86

Work Management Storytelling Marketing Management Examples 86

Buffer

MAY 6, 2019

Listen to the podcast audio above, or read through this post to get the live notes and all the tips. One of the very best ways to grow your follower count is to use your owned channels as a significant platform for distribution. A famous saying within startups is … “do things that don’t scale.”. Chart via Titan Growth.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Valasys

JANUARY 8, 2019

No matter whether you are a startup or a Fortune 500 company, every individual in your team needs to be on the same page. In the beginning, it’s important to focus on creating amazing and relevant content with mostly one content channel (podcast, video, blog, etc.). Irregular Content Delivery.

B2B Marketing 49

B2B Marketing Content Marketing Planning B2B 49

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! They don’t want to have the press release distribution company that they use, send out something wacky and, you know, zany even though that matches my personality. Don’t have time to read?

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Marketing 261

SEPTEMBER 19, 2017

Many organizations think they know their target audience and claim it’s something like this : VP Product, Age 35-45, tech startup, reports to CEO, team of 3, and has XXXX challenges. Before you start distributing anymore content, spend ample time on these questions: 1. Who will manage the content publication and distributions process?

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Marketing Insider Group

MAY 26, 2021

To optimize your content planning, creation, and distribution efforts for maximum results, you need to set realistic goals for your business and develop a plan of attack to achieve them. Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources.

Budget Programs 309

Budget Programs Paid Content Planning Startups 309