Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Brandpoint

MARCH 28, 2023

A fact-based press release or native ad spot will help get key messages out, but a personalized article directly from a leader within a company will do much more than communicate details. Here are some pre-distribution tips to set you up for getting the metrics you want. Is your brand focused on driving traffic to an owned website?

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. Alternatively, you can also sponsor ads on relevant podcasts in your niche.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Hubspot

APRIL 19, 2021

There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. million total podcasts, and 47 million total episodes. Which is all to say: The podcast industry is rapidly growing. Lesson 1: There are a lot of podcast listening platforms.

Hubspot 78

Hubspot Cross-Selling Cost Per Thousand CPM 78

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ClearVoice

MARCH 25, 2022

Amid the issues of Russian censorship, the platform released a privacy-preserving Tor service to mitigate internet blocks. The ByteDance-owned app recently launched its own music distribution platform that is available in the U.K., YouTube update: YouTube is incentivizing podcasters to film shows on the platform.

Social Media 52

Social Media Facebook Media Youtube 52

FMG Suite

AUGUST 12, 2020

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. The new format took some time to make its way into the zeitgeist, but now a full 75% of Americans know what podcasts are and 55% have listened to at least one episode. .

Cable 52

Cable Planning FAQ Distribution 52

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Sprout Social

NOVEMBER 30, 2023

Also, look at the channels they use to distribute their products, such as retail stores, online marketplaces or direct-to-consumer sales. Determine product outlook Monitoring your competitors’ product releases and updates may uncover areas where they are falling behind. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Brandpoint

MARCH 30, 2020

Marketing and communications consultant Arik Hanson adds to his cache as a blogger and lecturer by also providing The Talking Points Podcast , a monthly discussion about social media marketing trends, along with his blog. 2. These articles are distributed to various online and/or print media publications to gain a wider readership.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Don’t have time to read?

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Google Penguin 1.0 In May 2013, Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. It will list in there, “March 28 Webinar from Newsletter,” “March 28 Webinar from Social Media,” “March 28 Webinar from News Release,” etc.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

DivvyHQ

MAY 20, 2019

It plays an increasingly prominent role in daily life, with voice assistants being popular for search, ecommerce, and admin tasks, and podcasts being consumed in astounding numbers ( 22% of the US population listen weekly). Voice content first entered mainstream prominence through the rapid rise of podcasting. Live roundtables.

Advertising Channels 85

Advertising Channels Content Marketing Automation Services Paid Search Agency 85

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. To help attract customers who have a passion for travel, InterContinental Hotels & Resorts is telling “ stories of the InterContinental life ” with a video series and podcast. A legal team stars in a music video. A cruise line writes romance stories.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. In other words, they distribute their top content during events and they use their events to create top content. . What format and which distribution channels does my target audience spend the most time with?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SmartBug Media

MARCH 19, 2020

Transcripts easily provide quotes for use in press releases and other marketing materials. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms. This will help increase distribution numbers and reach audiences. Engage Video Marketing.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Contently

OCTOBER 21, 2019

Every brand wants to release a product video that’s received like Game of Thrones. They want Modern Love download numbers on their podcasts. media strategies across ideation, production, and distribution. Wait until you have a truly good idea for a podcast or video. But that’s not going to happen.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Magisto

DECEMBER 23, 2019

We joined forces with the Vimeo fam, released powerful new features, and above all else, tons of beautiful stories came to life with Magisto and none of it would have been possible without you, our community, so thank you! With their help, we became podcasters, photographers, designers, videographers, and authors.” More on that here.

Storytelling 52

Storytelling Communities Distribution Training 52

chiefmartech

JUNE 4, 2023

A super short summary of that memo: while Google and OpenAI were busy investing in their own massive but “closed” large language models (LLMs) with Bard and ChatGPT, a foundation model from Meta — LLaMA — was released/leaked as open source. Over 5 million podcasts. There are over 19,000 craft beers in the world.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Anyword

JANUARY 8, 2020

Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. Exactly Right , the team behind the popular true crime podcast My Favorite Murder, signed a lucrative two-year deal with EW Scripps’ Stitcher to expand their existing partnership. The deal’s price tag?

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Convince & Convert

MAY 7, 2014

Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. They focus so much on production and not enough on distribution and amplification that you have this great content that just falls completely flat. Social media was not intended to be the world’s shortest press release.

Social Media 158

Social Media Media Content Press 158

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Marketing Insider Group

AUGUST 27, 2019

The idea is to release small snippets of content over time, stirring up just enough intrigue so your audience keeps coming back for more. They released a serialized video documentary on YouTube, The Journey , documenting their efforts to get 5,000 people to the event. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Ergo, the gorgeous title of episode 45 of For Immediate Release: I’m An Influencer, Pay Me More! Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.

PR 80

PR Web 2.0 Blogger Public Relations 80

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

ClickZ

FEBRUARY 19, 2020

In 2019, when Netflix released its choose-your-own-adventure interactive film — Black Mirror: Bandersnatch — it was not only a groundbreaking piece of cinema, but also a lightbulb moment for the streaming giant. And interactive media goes well outside video and TV too, as Spotify’s recent launch shows.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Magisto

JANUARY 13, 2020

From there, lots of apps and sites started to release their own story features. Podcasts have been rising in popularity recently. Podcasts are not as searchable and discoverable as a YouTube video, for instance. Podcasting is the best way to give a more in-depth view of your brand. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

ClearVoice

AUGUST 17, 2020

Content distribution shouldn’t be an afterthought. In the flowchart, they also remind us that content can work as talking points for presentations, provide the base for press releases and be transformed into new mediums, such as podcasts or videos. The takeaway? Campaign evaluation.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Anyword

FEBRUARY 6, 2019

Each month, we release new data, along with relevant insights on content distribution. Meanwhile, other publishers (like The Economist and the Washington Post ) are turning to branded podcasts as an additional revenue source in this age of revenue diversification. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! It’s just distributing articles to different publications and getting them posted. So the press releases also might help you get more publications.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

EveryoneSocial

JANUARY 12, 2022

Effective communication is important in the workplace, and it’s essential in the healthcare industry where distributing the right information in the best way possible can be a matter of life and death. In fact, employee-shared messages go 561% further than those shared by brand channels. It improves communication.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97