Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? You think that’s obvious?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

ClearVoice

FEBRUARY 21, 2023

It’s audio content through podcasting, a platform that can be an indispensable addition to your marketing strategy. Professionals listen to podcasts to grow their businesses, manage their finances, improve their parenting skills, inform themselves, and so much more. In our busy world, podcast listeners have grown year after year.

Content 52

Content Distribution RSS Work Management 52

Trade Press Services Newsletter

MARCH 7, 2024

These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . on how to find niche content distribution opportunities. What Is Content Distribution? Content (Re) Distribution is King.

Distribution 52

Distribution Outgrow Best Practices Content 52

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 128

Cable Social Media Distribution Promotion 128

LeadsRX

FEBRUARY 16, 2021

Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

NetLine

JULY 16, 2020

NetLine’s SVP of Audience, Product, and Marketing, David Fortino was recently invited onto Sweet Fish’s B2B Growth Podcast to talk about some of the most fascinating insights from The 2020 State of B2B Content Consumption and Demand Report for Marketers. . You can listen to the show here or on Apple Podcasts .

Distribution 52

Distribution B2B Content Account Based Marketing 52

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Webbiquity

MARCH 1, 2022

In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. of content distribution (up 15% from 2020), cost $8,279 on average (+31.5% Articles account for 5% of content distribution (up 14%), cost $2,854 on average (+23.8%), and have an average view time of 2:04.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. With devices & distribution being compatible for just about anyone in the workforce, not having video as part of a marketing or communication strategy could be detrimental to your goals.

Video Marketing 89

Video Marketing B2B Marketing Planning B2B 89

Hubspot

APRIL 19, 2021

There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. million total podcasts, and 47 million total episodes. Which is all to say: The podcast industry is rapidly growing. Lesson 1: There are a lot of podcast listening platforms.

Hubspot 78

Hubspot Cross-Selling Cost Per Thousand CPM 78

Outgrow

APRIL 2, 2024

We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And then we entered in data where we are doing distributed storage sources to help that zero-carbon energy transition happen more smoothly. Welcome to the Marketer Of The Month blog!

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

FMG Suite

AUGUST 12, 2020

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. The new format took some time to make its way into the zeitgeist, but now a full 75% of Americans know what podcasts are and 55% have listened to at least one episode. .

Cable 52

Cable Planning FAQ Distribution 52

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Publish and distribute content. Distribute it according to how it fits into your TOF goals. It should work hand in hand with other content marketing initiatives. Set expectations ahead of time, so they don’t become a bottleneck.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Anyword

DECEMBER 19, 2019

If you prefer an audio experience, you can listen to our podcast where we hit on many of the topics discussed in this post by clicking here or on the banner below. . Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust.

Distribution 72

Distribution Facebook Content Landing Pages 72

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

NetLine

AUGUST 10, 2021

Recently, our own David Fortino was lucky enough to be invited onto a number of podcasts to talk about NetLine’s 2021 State of B2B Content Consumption and Demand Report for Marketers. . The second podcast we’ve broken down is B2B Marketing & More , with digital OG Pam Didner. But that’s a story you can listen to the podcast for…).

Paid Search Agency 59

Paid Search Agency B2B Marketing Lead Ranking Act-On 59

Engagio

JANUARY 27, 2021

Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. Here are some takeaways from a couple of podcast interviews—a captivating blend of personal particulars mixed with B2B insights. Experience the entire podcast episode with TechConnectr. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Anyword

DECEMBER 19, 2019

If you prefer an audio experience, you can listen to our podcast where we hit on many of the topics discussed in this post by clicking here or on the banner below. . Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust.

Distribution 69

Distribution Facebook Content Landing Pages 69

NetLine

JULY 20, 2021

Recently, our own David Fortino was lucky enough to be invited onto a number of podcasts to talk about NetLine’s 2021 State of B2B Content Consumption and Demand Report for Marketers. . Being one of the first guests on a brand new podcast is quite an honor. We’ll go in order of release, starting with In Pursuit of Growth.

B2B Thought Leadership 52

B2B Thought Leadership Content Thought Leadership Marketing Report 52

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! No, I think and also interesting to say that partnerships for credibility were good partnerships for distribution except for brokers. Welcome to the Marketer Of The Month blog!

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Liveintent

JUNE 11, 2019

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights. The post Tech Blog Podcast: Why Email is the Future of Digital Advertising appeared first on LiveIntent Blog.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Continually evaluate the effect of individual content pieces and their distribution with measures. It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Crimson Marketing

OCTOBER 29, 2014

Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message. In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. Digital Marketing Podcasts'

CMO 100

CMO PR Advertising Channels Public Relations 100

Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services Newsletter

OCTOBER 6, 2022

Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClearVoice

SEPTEMBER 22, 2023

Podcasts about legal content Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts. You can interview subject matter experts to create educational or informational podcasts. Also, remember to release your podcasts on a fixed schedule.

Rules 91

Rules Storytelling Content Distribution 91