Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine how you’ll measure performance.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Establish a Plan. It is difficult to create videos without a detailed plan. If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Know Your Audience.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it users on Pro and Plus plans also have an option to customize their Scoop.it These plans also give you an option to pick from a library of templates with various layouts. The post How To Distribute Your Content With Scoop.it

Distribution 52

Distribution Curation Content Newsletter 52

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. What is a business action plan? Allow customers to try products first.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it users on Pro and Plus plans also have an option to customize their Scoop.it These plans also give you an option to pick from a library of templates with various layouts. The post How to distribute your content with Scoop.it

Distribution 63

Distribution Curation Content Newsletter 63

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. 7 Ways To Solve The Content Marketing Planning Conundrum. When brands simplify content creation and distribution they build for long-term use. Be ready to jump on real-time triggers to distribute the message.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

LeadSquared

APRIL 13, 2021

So, plan your schedule keeping resource availability and other such considerations in mind. Plan Your Budget. As a brand, focus on your marketing goals and audience preference and then plan your budget. Plan the Filming & Video Publication. Plan the publication medium before you start recording the video.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. But without the right content, setting your ABM plans in motion is impossible. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. The statistics are evident; B2B usage is on the rise. Implementation.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. Guest post by Nina Petrov. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We ’ So distribution for us was vital.”

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Webbiquity

JANUARY 20, 2021

With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover. Add search engines, email, media, and company websites, and it becomes clear that a stellar marketing strategy needs to ensure a homogenous experience across all these distribution channels.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Rain: The Growth Agency

MARCH 30, 2020

For example, if your video units for linear TV, OTT, Facebook and YouTube are fundamentally not a fit, you might consider developing new spots using graphics, stock images, new voiceover and other fast, inexpensive components. If one thing is certain, it’s that we must now design uncertainty into our plans.

Creativity 52

Creativity Planning Advertising Agencies Advertising Mediums 52

Buffer

JANUARY 18, 2023

themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Paid plans start at $79/month Description : AnswerthePublic is a search listening tool that gives creators insights into what their audiences are looking for. Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. The ones who just post… anything and everything.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

FMG Suite

MAY 19, 2021

This plan will take you through the entire process of planning, filming, and distributing your first video to grow your firm. Guide to Youtube. Calendar and content plan. Our video toolkit includes seven essential checklists, templates, and calendars to create your first video marketing strategy. GET THE TOOLKIT.

Video Marketing 83

Video Marketing Template Youtube Distribution 83

QuanticMind

SEPTEMBER 29, 2023

Google Launches New AI Tool to Improve YouTube Ad Optimization [:03] YouTube's new AI feature evaluates best practices in creative, such as logo usage, video duration, voiceovers, and aspect ratios, and then recommends "ideas to try." The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Grab a map of COVID-19 and compare it to the geographic distribution of your audience segments. Smaller businesses have exited Facebook and YouTube, for example, causing these two channels to become more efficient.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ). 34% of marketers cite YouTube as their preferred social network. Is one more effective than the other?

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

ClearVoice

JULY 6, 2021

The organizations that are finding meaningful ways to develop video content and effective ways to distribute it are much more likely to be successful in their marketing efforts. YouTube video stats. More than 70% of viewers say YouTube makes them aware of new brands. YouTube boasts more than 2 billion monthly logged-in users.

Stats 98

Stats Video Marketing Planning Emarketing 98

Sprout Social

MARCH 2, 2021

Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. Your first step of any potential viral video is to plan everything out thoroughly and create a brief and a storyboard. Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral. Start with a brief.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

SmartBug Media

SEPTEMBER 8, 2021

You’ll also want to consider your distribution plan when it comes to making your video inclusive. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Start with a plan and purpose. What is the purpose?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sprout Social

JANUARY 4, 2022

As you build your social media marketing strategy for the upcoming year, pepper in a few Reels or pencil in a plan to activate your Stories. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

CoSchedule

JANUARY 27, 2023

When planning such a campaign for your company, make sure you’re working on an idea that aligns with your brand mission. A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. The take-home message? Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Facebook is a versatile content distribution platform.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Moz

SEPTEMBER 21, 2020

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Pick your poison (distribution strategy). Now that you're ready to begin recording your video, decide where your content will be distributed. Your time to shine.

SEO 85

SEO Top of Funnel SERP Content 85

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. We plan to rely on it as much as possible in the future.”.

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

Navigate the Channel

MAY 24, 2023

Before we get to the four support strategies, let’s review what never changes with a new product launch that’s a strategy worth distinguishing: planning. Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? We can help.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ClearVoice

NOVEMBER 14, 2019

Within each main priority you’ve got to plan, there are a dozen other questions to check off before you’re truly prepared. You can nail planning a content shoot yourself! You can nail planning a content shoot yourself! Follow this checklist for planning a smooth and super-productive content shoot: Location.

Planning 58

Planning Content Video Marketing Social Media 58

Sprout Social

OCTOBER 6, 2022

Plan everything out thoroughly and create a creative strategy brief and a storyboard. This will shed light on your actual goals, key messages, tone, length, distribution channel and more. Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. Start with a brief. Horizontally?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. The best part? Vimeo is free. This tool is also free.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Content Standard

DECEMBER 5, 2018

And—more importantly—how do you distribute it strategically? Before diving in headfirst, take the time to document an actual strategy, including how you plan to produce the videos and secure approvals, and where you will distribute your video content. Your video distribution strategy should align with your overall goals.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78