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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. That’s how we’ve come up with the perfect recipe for effective, efficient, and powerful content marketing: human content + AI-driven distribution.

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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. They have to change the way they think about content distribution, and who creates it in the first place. Consumer mistrust limits organic reach. A new distribution strategy is needed. What does this mean?

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Marketing teams, in particular, ranked social media as their top channel for video distribution.

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How to Refine Your Content Distribution Strategy

ClearVoice

The fallout may be in your distribution strategy. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. What is a content distribution strategy? First, what is a content distribution strategy?

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

That’s staggering, but what does that mean for us as organizations? How to distribute your videos across your channels. Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. So the question is: Will you choose to be an educator in your industry?

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. The post Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips appeared first on Contently.