KoMarketing Associates

AUGUST 10, 2022

Approximately 44% plan to do so for content marketing, and 32% will boost their investment in paid search. Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

Scoop.it

FEBRUARY 2, 2022

to discover and curate content, as well as how to organize it. users on Pro and Plus plans also have an option to customize their Scoop.it These plans also give you an option to pick from a library of templates with various layouts. You can also choose to share right away or schedule for later on the Plus plan or higher.

Distribution 52

Distribution Curation Content Newsletter 52

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Among those, almost half plan to add staff. Budgets are growing. Quantity still matters.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 69

Distribution Enterprise Management Lead Ranking Sales Qualified Leads 69

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. For example, for MIG, we compete against other content marketing services and organizations like the Content Marketing Institute (CMI). You can post on your social media profiles organically as the first means of distribution. Image: Buffer.

Paid Content 280

Paid Content Tools Paid Search Agency Content 280

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. It involves the nitty-gritty of turning strategic visions into reality through meticulous planning, coordination, and execution.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Marketing Insider Group

JUNE 8, 2021

It depends significantly on how an organization measures success. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. The first step in achieving success for content marketing is defining what that means for your organization. Higher conversions and profits.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Scoop.it

NOVEMBER 28, 2019

to discover and curate content, as well as how to organize it. users on Pro and Plus plans also have an option to customize their Scoop.it These plans also give you an option to pick from a library of templates with various layouts. You can also choose to share right away or schedule for later on the Plus plan or higher.

Distribution 63

Distribution Curation Content Newsletter 63

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Remember to assess and adjust your distribution strategy as needed.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

NOVEMBER 16, 2020

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Defining the right stack for your organization can be trial and error. Smart Social Media Content Distribution. Content Planning and Collaboration. Let’s find out.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

Webbiquity

OCTOBER 15, 2021

Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. Some companies focus on distribution impacts, minimizing transportation emissions with carbon offsets. Once you determine your target consumers, you can create a marketing plan catering to an unmet need.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message. Social—Keep up with the times.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

Marketing Insider Group

NOVEMBER 24, 2020

Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. Organic Search Metrics. To measure this goal, you have to determine if your content is performing well organically. Then, select Organic Search, then Landing Page. Why Organic Search Analytics Matter.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Content Standard

SEPTEMBER 17, 2019

” By pooling the four types of media into one distribution strategy, PESO eliminated content silos and created a scenario where the sky was the limit for ROI. Does Earned Media Still Have a Role in Content Distribution? How to Distribute Content and Succeed in 2019. Recommended for you.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Marketing Insider Group

NOVEMBER 17, 2020

Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Let’s look at how both of these functions are critical to your game plan and how to find the right balance. Let’s look at how both of these functions are critical to your game plan and how to find the right balance. Quick Takeaways.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Continue to Use Email Marketing to Promote Content: 75% of B2B marketers use email newsletters to distribute content.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Vision Edge Marketing

DECEMBER 13, 2022

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning. In business, we budget and allocate resources for what is important to the success of the organization.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Marketing Insider Group

JUNE 19, 2023

Benefit from a content analysis by creating a definite action plan to implement what you learned. For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Auditing content takes a significant amount of work.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Trade Press Services Newsletter

NOVEMBER 2, 2022

In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year. We’ve reviewed the report for you and here are three key takeaways in addition to our suggestions on how to successfully apply them to your organization. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Biznology

JANUARY 13, 2022

What’s an event organizer to do? Organized by Demandbase. All about sales enablement, and organized by Seismic, a producer of sales enablement software. On ecommerce and digital marketing for manufacturers and distributors, organized by WB Research, the same company as runs B2B Connect, below. And soldier on. Mostly B2B.

Conference 197

Conference B2B Forrester Marketing Management 197

distribion

FEBRUARY 15, 2017

We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. See you at the show.

Distribution 46

Distribution Conference Marketing Automation Services Multi-Channel 46

Martech

MARCH 12, 2024

The business impact may be enhanced credibility, increased awareness, improved content distribution and engagement, etc. Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. Is it strategic?

Social Media 86

Social Media Media B2B Advertising Agencies 86

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Here are a few tactics for promoting your new website: Distribute a Press Release. Ensure your distribution is to your target audience so that you are reaching relevant prospects.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

ClearVoice

APRIL 3, 2024

Organic vs. paid distribution. Content strategy: Present a comprehensive plan that outlines the target audiences, types of content, and distribution channels. which is why ClearVoice creates a custom content plan to address your specific needs and work with your resources. SEO value.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Peer-to-peer Distribution 52

Brandpoint

JUNE 22, 2022

Brands looking to distribute content based on this supplement will do well if they include subjects such as: Remote work and flexibility are here to stay Internet security and privacy tips Diversity and inclusion with measurable improvements 4. How can you distribute your summer 2022 sponsored content?

Trends 87

Trends Distribution Thought Leadership Privacy 87

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. The ones who just post… anything and everything.

Social Media 130

Social Media Media B2B B2B Thought Leadership 130